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Viewing Single Post From: NBC retires message boards
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Dec 27 2012, 12:14 PM
I don't think it's a sign that NBC/TPTB don't care. The CW shut down their message boards last year and switched all social-media activities to Twitter, Facebook, Tumblr, etc. Message boards are great places for discussing and debating, but networks don't care about discussions and debates. They want to hear concrete opinions ("I like this", "I despise that") and other social media are better for such purposes.
This. Y&R switched over their official boards to facebook a while ago.

NBC had been trying to build their own social hub ('myNBC' or something). Looks like they've turned off most of the features for all the shows, so it's not about Days.

I won't miss it.
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NBC retires message boards · DAYS: News, Spoilers & Discussion