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Viewing Single Post From: Ratings week of Feb 11th

Feb 23 2013, 12:11 PM
Feb 23 2013, 07:26 AM
Feb 23 2013, 01:01 AM
and they are no longer in the plus side from 'this time last year'....as I said last week....steady declines over weeks isn't good for this show...it's exactly what occurred in 2010 and in less than 3 months they had lost 750K viewers and the demos were awful...it's going to happen again, in 2010 the erosion didn't start till March after sweeps was over...this time around, it's started during sweeps...and they are already in the negative from last year....the demos lost this week too...this isn't good for a show that only got a one year renewal...if anything they should have used this time to increase viewers since the summer is usually a slow period....
DAYS demos have either increased or remained the same from last year though, so it is not in as much trouble as this is making it seem, not to mention the show was pre-empted in the west because of the hostage situation on Friday.

Besides 2010 is not even the year to compare when it comes to DOOL slumps IMO, last year and 2011 they were getting 1.5s, if we reach there again, we really need to be worried.
On the demos, like I said if the ratings continue south week in and week out, even if it's with moderate drops sooner or later it'll catch up to them. No drop is good, NONE....they aren't even stagnant, they are in decline during a sweeps period. No bueno!

I'm comparing 2010 because the show was doing great in 2009, it had gained hundreds of thousands of fans over that year.....and the drop was so hard and so fast in 2010, that it had Corday coming out with his stupid plan to save Days by June.....In 2011 they were bad, but the decline began in 2010....it just went from bad to worse....it never recovered and by Feb of 2011, Whitesell was gone and by April Dena was gone, by May Tomlin was gone.
DAYS is back to its numbers around end of Dec/beginning Jan, that is not some grand swoop fall or decline, but settling after a gain for an event. The same happened after Nov 2011, and again after Aug 2012. Were there comparisons being made to 2010 then because like those times, its still not the same. Once the demos hold and they appear to be, DOOL will be just fine.

Every single soap fell this week and the fall for DAYS is not even the worse, should GH be panicking because they went from getting 2.3s last week to a 1.8 this week as well?
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Ratings week of Feb 11th · General Daytime News