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Viewing Single Post From: Ratings for the Week of March 11-15, 2013
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Mar 22 2013, 10:43 AM
Sometimes the preemptions depend on where you live in the south. I remember this was always discussed on SON around this time of year (Toups used to bring it up) and a friend of mine even mentioned it to me in the past. It's regional coverage of conference tournaments. It often depends when certain teams are playing. Same goes for the NCAA Tournament this week. It may just be on CBS but depending on whose playing and when, it can hurt Days and GH. Not to mention all the people who just watch the tournament because of what it is and not just for certain teams. The soaps used to do ok opposite the tournament some years but as the audience eroded that was no longer the case.

We're also heading into spring too where all of TV (daytime and primetime) loses viewers. It happens every year now and always starts around the time clocks move ahead and hour. Primetime ratings have been stinking it up all month and all the soaps have been losing viewers too. This isn't just a Days issue although the younger your audience skews, the more decline you'll have so Days and GH will lose more because they skew younger. One more thing to consider that people forget is the season to date numbers which are the only set of numbers that include later DVR viewings. Those are just as important. Days is doing FANTASTIC there and they've gone up I believe +1 there over the last two months. All the soaps are doing well season to date, which tells me based on the pattern of the last few months that the weeks where any of the soaps go up big is just the same audience being able to watch live or on the same day (they may be snowed in or school may be out or something) and when the numbers drop big it's that same audience no longer being home or being busy so they can't watch until later. Either way, the audience is there. It just depends when they watch and where they show up in the data. Do they show up in the live +same day data or the season to date/later DVR viewing data? Both sets of numbers matter so Days has no reason to panic. None of the soaps do. You worry if both sets of numbers are down for a substantial period and that is not the case.

Oh, and MarDar only got fired last year because Corday wanted them. NBC clearly wanted Tomlin back. NBC did what they did in 2003 when they forced JER on Days. They forced Tomlin on Days because they didn't like MarDar and wanted the show to have a vision they support. So, what happened last year wasn't the typical Corday panicking. He never acts so quick to fire a writer. He usually forces a writer to go through several rewrites and vision changes before firing them. Firing MarDar that quick was not his style at all. So, I don't think you'll see Tomsell go anywhere, especially given they have NBC's stamp of approval.
The NCAA basketball stuff is on CBS as well as some of the cable channels ESPN etc
it isn't on NBC or ABC
so it should have no impact on Days. Well except for Days fans
watching basketball coverage instead of Days LOL
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Ratings for the Week of March 11-15, 2013 · General Daytime News