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Apr 1 2013, 09:36 AM
I'm amused that people always try to equate the ratings for individual days (for any soap) to what happened on screen that day because unless that was a specific episode that was highly promoted, no one knows what exactly happened in that episode until AFTER it airs so it would bear on impact (IMHO) on whether anyone wants to watch that day or not. In truth, I'd venture to wager that the episode immediately preceding it has more of an impact on the next day's ratings than the next day itself.

Agreed. I think the only thing that really impacts a particular day's ratings is whether there was a big cliffhanger from the previous episode.
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Ratings for the Week of March 18-22 · General Daytime News