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One of those actors is Roger Howarth, who played Todd Manning on the old OLTL. With Prospect's permission, he played the same character beginning in March 2012 on ABC's General Hospital but eventually was killed off. GH now plans to bring him back as another character, while he also is set to co-star in the revived OLTL.

Guess I missed that particular episode, lol.

ABC sources say the network was willing to accept ads within GH because of the licensing relationship, but on April 17 when Prospect submitted an ad for OLTL that included Howarth prominently. ABC refused it -- on the grounds that it would confuse the audience.

If I can keep track of the twisted family trees in Port Charles, Salem and Llanview etc., I'm pretty sure that something as simple as an actor playing two roles on two shows won't confuse me.

Silly move by CBS & ABC imo (I'll exempt NBC since it doesn't appear that PP followed through).

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THR: Networks refuse to run ads for AMC, OLTL · General Daytime News