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Viewing Single Post From: Ratings Report for the Week of April 15-19, 2013
samwel


Cathalina
Apr 26 2013, 06:13 PM
The only thing I find interesting is how unrelated the Social Media is to actual ratings. On Wednesday JS and AS had their Ejami Tweetfest and if I recall correctly Days and Ejami both trended. This was on the day with the lowest ratings for the week. Honestly, if there had been enough of a preemption I think NBC would have not counted Wednesdays.
yeah that is why Nielson is going to start using twitter soon as a ratings measure and networks like ABC are using it as marketing strategies. Networks encourage viewers to help make their show trend and are incorporating live tweeting in plenty shows.

Just like the Pope week and those interruptions, they have to take the numbers as they get them, they cannot pick and choose.
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Ratings Report for the Week of April 15-19, 2013 · General Daytime News