|Viewing Single Post From: Ratings Report for the Week of April 15-19, 2013|
|Cathalina||Apr 27 2013, 08:44 AM|
Would it be the first time networks or a corporation made a mistake? Also, my point was there seems to be a pretty big disconnect between the Twitter trending and what the ratings came down to. If trending is a measure of popularity for show, then the ratings should follow suit. The whole tweeting while watching thing - that's the point - they are watching while Tweeting. Tweeting is all well and fine, but why would an advertiser care about someone tweeting? They want them watching to see their advertisement.
Another thing, and this is from a friend with a Nielsen Box, you only have to be watching a show for a certain number of minutes (10 or 15 I think she said) for it to count as having been viewed. The networks don't have to swallow the numbers as they come - if there is a significant preemption or it falls on a holiday the ratings for that day do not count.
Edited by Cathalina, Apr 27 2013, 08:51 AM.
|Ratings Report for the Week of April 15-19, 2013 · General Daytime News|