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Viewing Single Post From: Ratings Report for the Week of April 15-19, 2013

The issue with Scandal and Twitter is that they found the increase in Twitter volume correlates to a subsequent increase in ratings. Scandal got tweeted, and then the ratings went up. This is not what happened here. The Twitter volume increased, while the ratings decreased.

As far as the box she has, as I said before it is a Nielsen Box. The whole thing "counts" per se, however ratings are then redone at the midway mark to see viewer retention (I guess this is to judge if a show is a good lead-in). A half-hour show would be recalculated at the 15 minute mark, while an hour show I think its half-hour. Therefore, those preemptions really wouldn't have influenced the ratings IMO. Wednesday was just a bad day for DAYS.
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Ratings Report for the Week of April 15-19, 2013 · General Daytime News