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Viewing Single Post From: Ratings for Week of May 6 - May 10, 2013
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May 17 2013, 03:03 PM
This article from Daytime Confidential quotes a Broadcasting & Cable report on soaps that says Days is down 14% in the 18-49 and 18-34 for the season.

That article is misleading. The season to date numbers include Live + 7 day DVR numbers. GH seems to rise much more in that measure relative to its live + same day DVR viewing number compared to other soaps. Advertsing rates are set on 18-49 (adults for primetime and women for daytime it seems) C+3 ratings. C+3 ratings are the viewership totals for commercials that air during a show and watched within 3 days of the original viewing. The public almost never get to see C+3 numbers but it is felt that Live + same day 18-49 is a good proxy for it. For reference: http://tvbythenumbers.zap2it.com/2012/10/01/network-pr-jedi-mind-tricks-live3-day-live7-day-ratings-and-your-favorite-shows-future/150841/
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Ratings for Week of May 6 - May 10, 2013 · General Daytime News