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Brady's role in Mad World was basically this: As CEO of Titan he bought Madison James's Mad World Cosmetics. As far as I know, Titan still owns Mad World.

To clarify my take on the DiMera cosmetics stuff, yes I can see EJ engaging in corporate espionage and other shady business tactics. My main point was I believe the cosmetic industry is too frilly or foo-foo for the DiMera family. The head of this family is known for brainwashing people and faking deaths. It would be a better fit if EJ was involved in, say, the shipping business, import/export, or I could even see him owning a winery or vineyard. Or he could buy up some famous Irish distilleries to get in the good books of the Brady family. I just don't think the DiMera family and cosmetic industry are compatible.
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Friday July 19th Daily Discussion · DAYS: News, Spoilers & Discussion