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Viewing Single Post From: Ratings for Week of August 12-16, 2013
PhoenixRising05
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GET EM STEPH!!

It's summer. There is no need for panic, especially when the show has been stagnant in terms of story the last few weeks. The weeks in which the show featured things happening in story the show went up. All June the show did well when things were happening. The week in July that featured Sami's arrest featured an increase. When things happen, the show goes up. Days does this every year. Days always loses more ground than anyone in summer every year it seems. Last year they had a huge hyped cliffhanger because of the Olympics. That was rare. Normally, they barely do anything. Look back at 2009. The show had a huge ratings year that year but it had a real crappy summer ratings-wise, similar to the drops we are seeing now. Corday also openly admitted that summer they only really monitor ratings September-March for renewal purposes because they view that as the critical period since more people are home watching TV. People are not home in summer so why worry? Sure, Days is down 400,000 but this is vs. The Daysaster week last year. They did go up in 18-34 and their season to date rating is up solidly. Remember, the season to date numbers include later DVR viewings and that is important to note, especially in summer when people just aren't home. Someone on here posted an article weeks ago noting Days gets a huge boost from later DVR viewings. It's likely based on the season to date number that includes those viewings that Days is doing just fine and a lot of the audience is just watching it later on since not much is happening right now. When stuff happens, they will rush and watch live or same day. That is why there is no need to panic. If this were Fall or Winter, this would be scary and Corday would act but there is no reason to now.
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Ratings for Week of August 12-16, 2013 · General Daytime News