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Viewing Single Post From: Trio of guests provide mystery this week as November sweeps ends
Will&Sonny


Panda Panda
Nov 26 2013, 06:46 PM
wait november sweeps is still going on? I thought it ended after the wedding/car crash stuff.
Sweeps periods always last for about a month, meaning that this particular Sweeps period was only about halfway finished on Eileen Davidson's final air date.

Now, whether the material that is airing on any given show screams "Sweeps!" during that entire period of time is another matter entirely. Things calmed down a bit in Salem after Kristen left (and understandably so), so you might have felt like the Sweeps period was over because of that fact, but each Sweeps period lasts for a set number of predetermined days regardless of what any given show chooses to air during that period of time*. Many primetime shows barely even bother to recognize Sweeps periods with big payoffs and storylines these days. Scheduling big events around Sweeps periods has always been more of a daytime thing, IMO, but it seems especially true these days.

*November Sweeps 2013 was scheduled for October 31st through November 27th. The next three Sweeps periods have also already been determined -- January 30th through February 26th, 2014; May 1st through May 28th, 2014; and June 26th through July 23rd, 2014.
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