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salempc
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Ratings Report for the Week of February 3-7, 2014


Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 5,482,000 (-244,000/+718,000)
2. B&B 4,139,000 (-29,000/+551,000)
3. GH 2,967,000 (-131,000/+149,000)
4. DAYS 2,887,000 (+6,000/+315,000)

Households
1. Y&R 3.9/12 (-.1/+.4)
2. B&B 2.9/9 (same/+.3)
3. GH 2.3/7 (same/+.2)
4. DAYS 2.1/6 (same/+.2)


Women 18-49 Viewers
1. Y&R 900,000 (-78,000/-30,000)
2. B&B 725,000 (-21,000/-35,000)
3. DAYS 712,000 (+58,000/+152,000) * < 2 year high
4. GH 707,000 (-35,000/+95,000)

* New high for Tomlin/Whitesell regime
* Highest since February 21-25, 2011

Women 18-49 Rating
1. Y&R 1.4/9 (-.1/-.1)
2. DAYS 1.1/7 (+.1/+.2) * < 2.25 year high
2. B&B 1.1/7 (-.1/-.1)
2. GH 1.1/6 (-.1/+.1)

* Last time at 1.1: November 21-25, 2011
* New high for Tomlin/Whitesell regime

Women 18-34 Viewers
1. GH 236,000 (+20,000/+5,000)
2. Y&R 209,000 (-51,000/-59,000)
3. DAYS 200,000 (+21,000/+9,000)
4. B&B 179,000 (-33,000/-57,000)

Women 18-34 Rating
1. GH 0.7 (+.1/same)
2. DAYS 0.6 (+.1/same)
2. Y&R 0.6 (-.2/-.2)
4. B&B 0.5 (-.1/-.2)

Women 25-54 Viewers
1. Y&R 1,286,000 (-110,000/+18,000)
2. B&B 946,000 (-40,000/-45,000)
3. GH 929,000 (-71,000/+106,000)
4. DAYS 824,000 (+4,000/+169,000)

Women 25-54 Rating
1. Y&R 2.1 (-.2/same)
2. B&B 1.6 (same/same)
3. GH 1.5 (-.1/+.1)
4. DAYS 1.4 (+.1/+.3)



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Ratings for the Week of Feb. 3-7, 2014 · General Daytime News