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Ratings Report for the Week of December 19-23, 2016
Topic Started: Dec 31 2016, 02:15 PM (2,198 Views)
thepadange
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Ratings Report for the Week of December 19-23, 2016

Total Viewers
1. Y&R 4,729,000 (+107,000/-110,000)
2. B&B 3,752,000 (+48,000/+69,000)
3. GH 2,688,000 (+54,000/-162,000)
4. DAYS 2,456,000 (+120,000/-9,000)

Households
1. Y&R 3.35/11 (+.02/+.08)
2. B&B 2.69/8 (+.01/+.16)
3. GH 1.95/6 (-.04/-.1)
4. DAYS 1.81/6 (+.09/-.01)

Women 18-49 Viewers
1. Y&R 585,000 (+35,000/-129,000)
2. B&B 515,000 (+46,000/+13,000)
3. GH 485,000 (+9,000/+8,000)
4. DAYS 409,000 (-3,000/-13,000)

Women 18-49 Rating
1. Y&R 0.91/7 (+.06/-.21) <—— ties low (12th straight week) *
2. B&B 0.8/6 (+.07/+.01)
3. GH 0.75/5 (+.01/same)
4. DAYS 0.63/5 (-.01/-.03)

* Rounded to 0.9

Women 18-34 Viewers
1. Y&R 129,000 (+3,000/-90,000)
2. GH 120,000 (+12,000/-50,000)
3. B&B 109,000 (+8,000/-52,000)
4. DAYS 96,000 (+5,000/-6,000)

Read more: Ratings: GH/Y&R/B&B Up in Women 18-49 Demo http://www.soapoperanetwork.com/2016/12/ratings-ghyrbb-women-18-49-demo-2#ixzz4URdTxAIG

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Hugo


+120,000 viewers for Days is impressive! (Yet a small loss in the key demo...)

Look at how close we are to last year's numbers, I'm shocked. It shows that Days had a really bad December 2015, I think a lot of viewers felt betrayed when Bo was killed off right after the anniversary. Some came back in January for the car crash but didn't stick around.

Overall, I think Quan/Higley are on the right track, the recent gains are happening without stunts. I think Abby's return is working well for the show. We'll see if it's sustainable.
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thepadange
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Hugo
Dec 31 2016, 02:55 PM
+120,000 viewers for Days is impressive! (Yet a small loss in the key demo...)

Look at how close we are to last year's numbers, I'm shocked. It shows that Days had a really bad December 2015, I think a lot of viewers felt betrayed when Bo was killed off right after the anniversary. Some came back in January for the car crash but didn't stick around.

Overall, I think Quan/Higley are on the right track, the recent gains are happening without stunts. I think Abby's return is working well for the show. We'll see if it's sustainable.
The week these ratings are for was a decent week with a culmination on Friday. The next week (NYE) wasn't as good but maybe people will tune in because it's holidays.
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lysie


I always hate seeing such shit get rewarded.
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jdawg1077


There are 2 "A" stories right now, and that's Nicole/Chloe/Holly and Abby/Chad (some might consider Hope/Stefano to be an "A" story, but I don't). Those are the stories that, IMO, are engaging viewers at the moment. And that would seem to be a good sign, since those stories are really only getting started. If the major east coast cities get some snowy weather, and if these stories are paced properly, Days could start inching up further.
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Hugo


thepadange
Dec 31 2016, 03:07 PM
Hugo
Dec 31 2016, 02:55 PM
+120,000 viewers for Days is impressive! (Yet a small loss in the key demo...)

Look at how close we are to last year's numbers, I'm shocked. It shows that Days had a really bad December 2015, I think a lot of viewers felt betrayed when Bo was killed off right after the anniversary. Some came back in January for the car crash but didn't stick around.

Overall, I think Quan/Higley are on the right track, the recent gains are happening without stunts. I think Abby's return is working well for the show. We'll see if it's sustainable.
The week these ratings are for was a decent week with a culmination on Friday. The next week (NYE) wasn't as good but maybe people will tune in because it's holidays.
That's true.
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lysie


jdawg1077
Dec 31 2016, 03:20 PM
There are 2 "A" stories right now, and that's Nicole/Chloe/Holly and Abby/Chad (some might consider Hope/Stefano to be an "A" story, but I don't). Those are the stories that, IMO, are engaging viewers at the moment. And that would seem to be a good sign, since those stories are really only getting started. If the major east coast cities get some snowy weather, and if these stories are paced properly, Days could start inching up further.
But engaging who? Because not the target demo.
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thepadange
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lysie
Dec 31 2016, 03:16 PM
I always hate seeing such shit get rewarded.
But, come on, that shit was better than the shit before ;) .
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lysie


thepadange
Dec 31 2016, 03:31 PM
lysie
Dec 31 2016, 03:16 PM
I always hate seeing such shit get rewarded.
But, come on, that shit was better than the shit before ;) .
I don't think so. :shrug:
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Bigboy


thepadange
Dec 31 2016, 02:15 PM
Ratings Report for the Week of December 19-23, 2016

Total Viewers
1. Y&R 4,729,000 (+107,000/-110,000)
2. B&B 3,752,000 (+48,000/+69,000)
3. GH 2,688,000 (+54,000/-162,000)
4. DAYS 2,456,000 (+120,000/-9,000)

Households
1. Y&R 3.35/11 (+.02/+.08)
2. B&B 2.69/8 (+.01/+.16)
3. GH 1.95/6 (-.04/-.1)
4. DAYS 1.81/6 (+.09/-.01)

Women 18-49 Viewers
1. Y&R 585,000 (+35,000/-129,000)
2. B&B 515,000 (+46,000/+13,000)
3. GH 485,000 (+9,000/+8,000)
4. DAYS 409,000 (-3,000/-13,000)

Women 18-49 Rating
1. Y&R 0.91/7 (+.06/-.21) <—— ties low (12th straight week) *
2. B&B 0.8/6 (+.07/+.01)
3. GH 0.75/5 (+.01/same)
4. DAYS 0.63/5 (-.01/-.03)

* Rounded to 0.9

Women 18-34 Viewers
1. Y&R 129,000 (+3,000/-90,000)
2. GH 120,000 (+12,000/-50,000)
3. B&B 109,000 (+8,000/-52,000)
4. DAYS 96,000 (+5,000/-6,000)

Read more: Ratings: GH/Y&R/B&B Up in Women 18-49 Demo http://www.soapoperanetwork.com/2016/12/ratings-ghyrbb-women-18-49-demo-2#ixzz4URdTxAIG

Good for Days i am happy ratings are up because i don't want to see it get cancelled i do admit i am a former fan not a regular watcher anymore but the show always have a place in my heart. But they need to continue doing well like this into January as we all know that is when it counts but may be it won't matter NBC already decided to renew it again.
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thepadange
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I don't think any of their stories right now are very good or thrilling but when this regime started the situation was really bad. There was no potential left for them to continue in a more reasonable pace, so in a way I can understand why they couldn't pace their stories better. There was no time to develop Gabi/Chad because something big had to be happening around holidays. Chloe's pregnancy was started by the previous regime, the baby was supposed to be Deimos' if I rememeber correctly, NB had to go on ML. The Stefano/Hope story was started last year too (was it before or after Higleys LOA?) and viewers were angry Hope was walking around like nothing had happened lol.
So while I am not particularly thrilled with what I see on-screen right now, I can admit that given the circumstances, they aren't doing all that bad, and some viewers seem to like one or more of their stories.
Edited by thepadange, Dec 31 2016, 04:04 PM.
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jdawg1077


lysie
Dec 31 2016, 03:26 PM
jdawg1077
Dec 31 2016, 03:20 PM
There are 2 "A" stories right now, and that's Nicole/Chloe/Holly and Abby/Chad (some might consider Hope/Stefano to be an "A" story, but I don't). Those are the stories that, IMO, are engaging viewers at the moment. And that would seem to be a good sign, since those stories are really only getting started. If the major east coast cities get some snowy weather, and if these stories are paced properly, Days could start inching up further.
But engaging who? Because not the target demo.
Apparently it engaged 120,000 women 50+ and men of all ages lol.

I'm not one for harassing the referee, but when I see a 120K+ jump and a dip in Women 18-49 at the same time, it makes me wonder how accurate Nielsen is.

But your point is well taken. If the target demo doesn't budge, the suits are likely less impressed than they might normally be.

From a story point, even though I strained my retinas while eye-rolling at the premise of the Chloe/Nicole/Daniel baby, I think the past week or so has been fairly well-executed. Nicole delivering the baby, naming her Holly, Chloe's stroke, Deimos/Brady, and Nancy's return has been good soapy stuff, the ridiculous premise notwithstanding.

And Abby/Chad has made for some pretty good soap angst. It's helped that Chad/Gabi have developed their own chemistry (IMO) and that Marci Miller is a real find.

So I'm okay with most of it, and am willing to give it a chance and see where things mete out.

But then again I'm a non-target-demo 30-something gay dude lol.
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lysie


jdawg1077
Dec 31 2016, 04:43 PM
lysie
Dec 31 2016, 03:26 PM
jdawg1077
Dec 31 2016, 03:20 PM
There are 2 "A" stories right now, and that's Nicole/Chloe/Holly and Abby/Chad (some might consider Hope/Stefano to be an "A" story, but I don't). Those are the stories that, IMO, are engaging viewers at the moment. And that would seem to be a good sign, since those stories are really only getting started. If the major east coast cities get some snowy weather, and if these stories are paced properly, Days could start inching up further.
But engaging who? Because not the target demo.
Apparently it engaged 120,000 women 50+ and men of all ages lol.

I'm not one for harassing the referee, but when I see a 120K+ jump and a dip in Women 18-49 at the same time, it makes me wonder how accurate Nielsen is.

But your point is well taken. If the target demo doesn't budge, the suits are likely less impressed than they might normally be.

From a story point, even though I strained my retinas while eye-rolling at the premise of the Chloe/Nicole/Daniel baby, I think the past week or so has been fairly well-executed. Nicole delivering the baby, naming her Holly, Chloe's stroke, Deimos/Brady, and Nancy's return has been good soapy stuff, the ridiculous premise notwithstanding.

And Abby/Chad has made for some pretty good soap angst. It's helped that Chad/Gabi have developed their own chemistry (IMO) and that Marci Miller is a real find.

So I'm okay with most of it, and am willing to give it a chance and see where things mete out.

But then again I'm a non-target-demo 30-something gay dude lol.
It's just interesting to me because I'm sure they think the baby stuff and the "triangle" are the stories that should be attracting that group, but so far that doesn't seem to be the case.
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thepadange
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Maybe an increase in demo numbers is seen in same day+3 day DVR/same day+7 day DVR ratings. I can totally imagine that people 18-49 are busy and tend to watch the show when they have more time.
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Hugo


It is interesting!

Posted Image

I isolated women in the key demos from the rest of the viewers on that graph.
The first week of January served as a reference and the graph shows the drop in % since then.

2 observations:
- Under Josh Griffith's writing, the show experienced a bigger and faster drop among young women, especially young women under 35, than among the rest of the viewers.
- After the Olympics, the show lost a lot of women 18-34 while slowly gaining back other viewers, I think the villain didn't appeal to that age group at all.
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Hugo


thepadange
Jan 1 2017, 05:18 AM
Maybe an increase in demo numbers is seen in same day+3 day DVR/same day+7 day DVR ratings. I can totally imagine that people 18-49 are busy and tend to watch the show when they have more time.
That could explain some of the trends on my graph as well. Millenials watching the episodes later in the week/month when they are more busy.

But I think that when they do that, it also reflects a lack of interest for what's currently airing, meaning they probably use the FF button more or delete episodes from their DVR without watching them.
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Bigboy


Hugo
Jan 1 2017, 05:24 AM
It is interesting!

Posted Image

I isolated women in the key demos from the rest of the viewers on that graph.
The first week of January served as a reference and the graph shows the drop in % since then.

2 observations:
- Under Josh Griffith's writing, the show experienced a bigger and faster drop among young women, especially young women under 35, than among the rest of the viewers.
- After the Olympics, the show lost a lot of women 18-34 while slowly gaining back other viewers, I think the villain didn't appeal to that age group at all.
Best was Tomsell they were so much better than those 50th writers and ones now look at the demos in 2013 and 2014 put this lot to shame but they had better actors back then and more popular characters i suppose that helped.
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thepadange
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Hugo
Jan 1 2017, 05:24 AM
It is interesting!

Posted Image

I isolated women in the key demos from the rest of the viewers on that graph.
The first week of January served as a reference and the graph shows the drop in % since then.

2 observations:
- Under Josh Griffith's writing, the show experienced a bigger and faster drop among young women, especially young women under 35, than among the rest of the viewers.
- After the Olympics, the show lost a lot of women 18-34 while slowly gaining back other viewers, I think the villain didn't appeal to that age group at all.
In general this year shows interesting trends re: W18-34. All soaps have huge losses. Y&R sometimes has 40% or more loss over the last year (or even over several months) too, the rapid decrease in numbers started in Summer.
Edited by thepadange, Jan 1 2017, 05:46 AM.
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Hugo


thepadange
Jan 1 2017, 05:45 AM
Hugo
Jan 1 2017, 05:24 AM
It is interesting!

Posted Image

I isolated women in the key demos from the rest of the viewers on that graph.
The first week of January served as a reference and the graph shows the drop in % since then.

2 observations:
- Under Josh Griffith's writing, the show experienced a bigger and faster drop among young women, especially young women under 35, than among the rest of the viewers.
- After the Olympics, the show lost a lot of women 18-34 while slowly gaining back other viewers, I think the villain didn't appeal to that age group at all.
In general this year shows interesting trends re: W18-34. All soaps have huge losses. Y&R sometimes has 40% or more loss over the last year (or even over several months) too, the rapid decrease in numbers started in Summer.
Here's the graph for Y&R. Can you make sense of that based on the stories?

Posted Image
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thepadange
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Hugo
Jan 1 2017, 06:12 AM
thepadange
Jan 1 2017, 05:45 AM
Hugo
Jan 1 2017, 05:24 AM
It is interesting!

Posted Image

I isolated women in the key demos from the rest of the viewers on that graph.
The first week of January served as a reference and the graph shows the drop in % since then.

2 observations:
- Under Josh Griffith's writing, the show experienced a bigger and faster drop among young women, especially young women under 35, than among the rest of the viewers.
- After the Olympics, the show lost a lot of women 18-34 while slowly gaining back other viewers, I think the villain didn't appeal to that age group at all.
In general this year shows interesting trends re: W18-34. All soaps have huge losses. Y&R sometimes has 40% or more loss over the last year (or even over several months) too, the rapid decrease in numbers started in Summer.
Here's the graph for Y&R. Can you make sense of that based on the stories?

Posted Image
The EP switch happened in July (on-screen; announced in June) lol. However I think the production values only increased with MY taking over the position. So this can't be the reason per se.
It's just my guess, and I know some people will disagree, but I think there were signs of heavy interference (network, Sony? - idk, I'd guess network) at that point which resulted in some changes in writing direction. I think they wanted the show lighter (birthday parties, more humor etc). The show was really too heavy with all this court and prison stuff.
Retrospectively, it also looks like they wanted most of the storylines/couples to end and just wanted the culminations to happen at some points in fall. Practically, no new stories were started. I guess with Phelps out, there was a vision conflict (creative differences) between Pratt and other decision makers lol. IMO it harmed the show a lot (it still is). But that's just my opinion.

Another thing, we see when we analyze Y&R W18-34 numbers through the last 5 years, is that they were pretty steady. Sometimes in 2014 or 2013 they were 3rd or 4th with their (now decent looking lol) numbers, right now they are almost always 1st even with these seemingly abysmal numbers. So maybe the process catched up on them lol. Or maybe it was CBS All Access? Maybe more young people watch online?
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