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Ratings Report for the Week of April 24-28, 2017
Topic Started: May 7 2017, 01:24 AM (930 Views)
thepadange
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Ratings Report for the Week of April 24-28, 2017

NOTE: Please do not copy and paste the entire ratings. Thank you.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,348,000 (-107,000/-532,000)
2. B&B 3,556,000 (-55,000/-269,000)
3. GH 2,400,000 (-67,000/-403,000)
4. DAYS 2,062,000 (+10,000/-137,000)

Households
1. Y&R 3.15/11 (-.08/-.31)
2. B&B 2.58/9 (-.03/-.17)
3. GH 1.81/6 (-.02/-.29)
4. DAYS 1.54/5 (-.01/-.14) <—— ties low *

* Rounded to 1.5

Women 18-49 Viewers
1. Y&R 550,000 (+11,000/-94,000)
2. B&B 451,000 (+1,000/-123,000)
3. GH 418,000 (-12,000/-55,000)
4. DAYS 320,000 (-9,000/-76,000)

Women 18-49 Rating
1. Y&R 0.85/7 (+.02/-.16)
2. B&B 0.7/6 (same/-.2) <—— ties low (9th straight week)
3. GH 0.65/5 (-.01/-.09)
4. DAYS 0.5/4 (-.01/-.12) <—— ties low (6th straight week)

Women 18-34 Viewers
1. Y&R 139,000 (+24,000/-41,000)
2. B&B 117,000 (+19,000/-45,000)
3. GH 106,000 (-5,000/-19,000)
4. DAYS 65,000 (-5,000/-29,000) <—— new low *

http://www.soapoperanetwork.com/2017/05/ratings-yrbbgh-total-viewers
Edited by thepadange, May 7 2017, 02:34 PM.
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Bigboy


I starting to believe people just don't love soaps anymore as they used to its not just Days doing terrible bit other soaps are doing very badly as well i don't get it nearly every week losing viewers. Only positive for Days is its managing to stay above 2 million viewers but you wonder how much longer they can hold on with such tiny increases each week only takes another bad week and it will drop under that dreaded number.
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thepadange
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Bigboy
May 7 2017, 02:54 AM
I starting to believe people just don't love soaps anymore as they used to its not just Days doing terrible bit other soaps are doing very badly as well i don't get it nearly every week losing viewers. Only positive for Days is its managing to stay above 2 million viewers but you wonder how much longer they can hold on with such tiny increases each week only takes another bad week and it will drop under that dreaded number.
I think people don't love watching TV anymore LOL - or at least watching live+same day.

I think it hurts soaps. Didn't Bob Greenblatt say, there was a lot delayed viewing?
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3WishGenie
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#TeamXander

Viweing habits have changed a lot, that's the major thing. I know many people who dont even have cable anymore, they just watch online streaming. Those numbers I don't think get reflected here?
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Dreamy
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A lot of people must DVR them too.
Edited by Dreamy, May 7 2017, 08:21 PM.
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Daysfanatic79
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Bigboy
May 7 2017, 02:54 AM
I starting to believe people just don't love soaps anymore as they used to its not just Days doing terrible bit other soaps are doing very badly as well i don't get it nearly every week losing viewers. Only positive for Days is its managing to stay above 2 million viewers but you wonder how much longer they can hold on with such tiny increases each week only takes another bad week and it will drop under that dreaded number.
I completely agree with you Bigboy, but it's very complicated.

THE FIRST BLOW: In the 1990's, Talk Shows became ratings winners and they were very cheap to produce. Soaps didn't sink quickly, and as a matter of fact, "Days of Our Lives" and "General Hospital" came back from the brink and did very, very good in the 1990's.

BLOW 2: In the early 2000's, reality television became very prominent. The equation reality TV used was as follows:
"Realism" + Scandalous Episodes + Low Budget= A New Genre That Indirectly Hurt Soaps.
All of the sudden, soaps seemed fake and didn't fit with the tidal wave of "realistic" shows that combined coaxing the worst out of people, while filming heavily edited shows to make the drama seem more intense. Soaps, with their low budget taping and outlandish stories, seemed like relics. When a genre seems out of touch with an era, most people pay attention and follow the new trends like sheep to slaughter. Thus, soaps kept on bleeding.

BLOW 3: HUGE Budget cuts on soaps made the gap between what was perceived to be "In Style" and what we see when we watch daytime dramas, more dynamic and thus damaging. Soaps still have a following, or we wouldn't be on this board. I have many reasons why I am a 37 year old straight man, who has lived in California, Florida, Alabama, and Georgia through my life, still follows "Days of Our Lives", even if I am not watching regularly till Sheri and Ron start airing their material. I record it every day, but if I see the wrong stories before I see the hour glass, I delete it. That leads me to the next blow....

BLOW 4: DVR has made it possible to record the show, and fast forward through the parts that are unwatchable. Let's get blunt, "Days" was once an addictive and unstoppable show, that had the most loyal following of any show on television. The show won the "Soap Opera Digest Award" for best drama so many times I've lost track. However, the characters that made this show feel cohesive are older now and not the focus of the show. The writers we have had since James Reilly finished his original and extremely successful run as "Days" head-writer have not been able to craft a successful new generation of characters. The DVR allows us to say "Thanks, but no thanks" in a matter of five minutes.

BLOW 5: Most fans that are still interested in the soaps left know the history of each drama better than the writers penning the show. So, we have to sit back and watch hacks control our all-time favorite shows who are less invested than we are, and have no grasp on the history of a soap opera. They butcher these shows like a meat vendor in the 1890's. The loyal few left watch because we have unconditional love for these shows. All we want to see is a half way creative person write coherent stories that do not spit in the face of the characters we love and the show in general, but that seems impossible to find.

FINAL BLOW FOR NOW: Think about these shows: "Madmen", "Game of Thrones", "The White Queen", "Downton Abbey", "True Blood", "The Tudors", "Feud: Joan and Bette", "The Leftovers", "Orange Is The New Black",and I could go on. They are high priced productions with incredible characterization. A few of the shows I mention blow my mind!!! While watching, I understand I am watching very high quality soap operas, and they are undeniably well made and addictive. These prime time soaps, that sneak camp and soapy scenes in to make them all the more addictive, have the production value of a blockbuster movie with dynamic and cutting edge writing that makes daytime dramas seem dull and outdated.

Soaps need to take chances and learn to push the envelope to the point of shocking us. And I don't mean doing it in a 1990's way!!! We've been in a new millennium for 17 years, and yet watching daytime dramas you would never know it. Then, if daytime dramas wish to survive past 2023, they need to start pushing the envelope like every successful show in 2017 does, while writing stories that have structure and an unpredictable feel. The old style will not work now. The Soap writers of old that were legendary always, and I mean ALWAYS, changed with the times. Bill Bell believed that soaps had cycles, and that as time went on daytime would have to continue evolving. Gloria Monty changed soaps completely in the late 70's and early 80's and made them less grounded in realism and more focused on romance and adventure. Douglas Marland took big risk, and those risk paid huge dividends. Finally, James E Reilly was the last head-writer that changed the direction of daytime. His shock and awe stunts drew viewers, and they kept watching because the characters he showcased were legendary, and the story itself was as solid as a rock.

So what now? Someone needs to pay attention to the prime time dramas and their producers/writers who have obviously paid attention to soaps while reworking the formula to fit 2017.

I may be naive, but I think "Days" could be in 2nd place rather quickly if it constructed a very organized story, centered around characters that longtime fans love, that also introduced new characters with a definitive place on the canvas, that captured the imagination of the audience with a stunt or two that made people talk, that had a core meaning to the story that was the driving force (in other words, make the stunts bonkers but the story itself the reason people stay, and, most importantly, make it gritty, shocking, and character driven. Maybe they'd have to make a couple of episodes TV-MA, but if they simply paid attention to the new brand of prime time soaps that have captivated the world, they may finally get it.

Stop pretending it's the 80's or the 90's! "Days of Our Lives", and daytime soaps in general, were cutting edge back then. They need to realize that it's 2017, and soaps can make it, if they push the envelope to the brink with very strong stories that have a purpose and delivered real results.
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cord08
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Daysfanatic79
May 8 2017, 11:02 AM
Bigboy
May 7 2017, 02:54 AM
I starting to believe people just don't love soaps anymore as they used to its not just Days doing terrible bit other soaps are doing very badly as well i don't get it nearly every week losing viewers. Only positive for Days is its managing to stay above 2 million viewers but you wonder how much longer they can hold on with such tiny increases each week only takes another bad week and it will drop under that dreaded number.
I completely agree with you Bigboy, but it's very complicated.

THE FIRST BLOW: In the 1990's, Talk Shows became ratings winners and they were very cheap to produce. Soaps didn't sink quickly, and as a matter of fact, "Days of Our Lives" and "General Hospital" came back from the brink and did very, very good in the 1990's.

BLOW 2: In the early 2000's, reality television became very prominent. The equation reality TV used was as follows:
"Realism" + Scandalous Episodes + Low Budget= A New Genre That Indirectly Hurt Soaps.
All of the sudden, soaps seemed fake and didn't fit with the tidal wave of "realistic" shows that combined coaxing the worst out of people, while filming heavily edited shows to make the drama seem more intense. Soaps, with their low budget taping and outlandish stories, seemed like relics. When a genre seems out of touch with an era, most people pay attention and follow the new trends like sheep to slaughter. Thus, soaps kept on bleeding.

BLOW 3: HUGE Budget cuts on soaps made the gap between what was perceived to be "In Style" and what we see when we watch daytime dramas, more dynamic and thus damaging. Soaps still have a following, or we wouldn't be on this board. I have many reasons why I am a 37 year old straight man, who has lived in California, Florida, Alabama, and Georgia through my life, still follows "Days of Our Lives", even if I am not watching regularly till Sheri and Ron start airing their material. I record it every day, but if I see the wrong stories before I see the hour glass, I delete it. That leads me to the next blow....

BLOW 4: DVR has made it possible to record the show, and fast forward through the parts that are unwatchable. Let's get blunt, "Days" was once an addictive and unstoppable show, that had the most loyal following of any show on television. The show won the "Soap Opera Digest Award" for best drama so many times I've lost track. However, the characters that made this show feel cohesive are older now and not the focus of the show. The writers we have had since James Reilly finished his original and extremely successful run as "Days" head-writer have not been able to craft a successful new generation of characters. The DVR allows us to say "Thanks, but no thanks" in a matter of five minutes.

BLOW 5: Most fans that are still interested in the soaps left know the history of each drama better than the writers penning the show. So, we have to sit back and watch hacks control our all-time favorite shows who are less invested than we are, and have no grasp on the history of a soap opera. They butcher these shows like a meat vendor in the 1890's. The loyal few left watch because we have unconditional love for these shows. All we want to see is a half way creative person write coherent stories that do not spit in the face of the characters we love and the show in general, but that seems impossible to find.

FINAL BLOW FOR NOW: Think about these shows: "Madmen", "Game of Thrones", "The White Queen", "Downton Abbey", "True Blood", "The Tudors", "Feud: Joan and Bette", "The Leftovers", "Orange Is The New Black",and I could go on. They are high priced productions with incredible characterization. A few of the shows I mention blow my mind!!! While watching, I understand I am watching very high quality soap operas, and they are undeniably well made and addictive. These prime time soaps, that sneak camp and soapy scenes in to make them all the more addictive, have the production value of a blockbuster movie with dynamic and cutting edge writing that makes daytime dramas seem dull and outdated.

Soaps need to take chances and learn to push the envelope to the point of shocking us. And I don't mean doing it in a 1990's way!!! We've been in a new millennium for 17 years, and yet watching daytime dramas you would never know it. Then, if daytime dramas wish to survive past 2023, they need to start pushing the envelope like every successful show in 2017 does, while writing stories that have structure and an unpredictable feel. The old style will not work now. The Soap writers of old that were legendary always, and I mean ALWAYS, changed with the times. Bill Bell believed that soaps had cycles, and that as time went on daytime would have to continue evolving. Gloria Monty changed soaps completely in the late 70's and early 80's and made them less grounded in realism and more focused on romance and adventure. Douglas Marland took big risk, and those risk paid huge dividends. Finally, James E Reilly was the last head-writer that changed the direction of daytime. His shock and awe stunts drew viewers, and they kept watching because the characters he showcased were legendary, and the story itself was as solid as a rock.

So what now? Someone needs to pay attention to the prime time dramas and their producers/writers who have obviously paid attention to soaps while reworking the formula to fit 2017.

I may be naive, but I think "Days" could be in 2nd place rather quickly if it constructed a very organized story, centered around characters that longtime fans love, that also introduced new characters with a definitive place on the canvas, that captured the imagination of the audience with a stunt or two that made people talk, that had a core meaning to the story that was the driving force (in other words, make the stunts bonkers but the story itself the reason people stay, and, most importantly, make it gritty, shocking, and character driven. Maybe they'd have to make a couple of episodes TV-MA, but if they simply paid attention to the new brand of prime time soaps that have captivated the world, they may finally get it.

Stop pretending it's the 80's or the 90's! "Days of Our Lives", and daytime soaps in general, were cutting edge back then. They need to realize that it's 2017, and soaps can make it, if they push the envelope to the brink with very strong stories that have a purpose and delivered real results.
I basically agree with all of this.

I think it's worth pointing out, though, that TV ratings across the board (daytime and primetime) are way down. There are many network primetime shows barely pulling more/just as many viewers as soaps -- and those primetime shows are considered to be "doing well" ratings-wise. (Particularly NBC shows).

So, as was kind of alluded to earlier, I think soaps are generally experiencing the same downturn that the TV landscape, as a whole, is experiencing. This downturn isn't good for the industry, but I think it helps soaps to not be alone in this trend. They have plenty of company with their primetime counterparts.
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PhoenixRising05
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cord08
May 8 2017, 09:36 PM
Daysfanatic79
May 8 2017, 11:02 AM
Bigboy
May 7 2017, 02:54 AM
I starting to believe people just don't love soaps anymore as they used to its not just Days doing terrible bit other soaps are doing very badly as well i don't get it nearly every week losing viewers. Only positive for Days is its managing to stay above 2 million viewers but you wonder how much longer they can hold on with such tiny increases each week only takes another bad week and it will drop under that dreaded number.
I completely agree with you Bigboy, but it's very complicated.

THE FIRST BLOW: In the 1990's, Talk Shows became ratings winners and they were very cheap to produce. Soaps didn't sink quickly, and as a matter of fact, "Days of Our Lives" and "General Hospital" came back from the brink and did very, very good in the 1990's.

BLOW 2: In the early 2000's, reality television became very prominent. The equation reality TV used was as follows:
"Realism" + Scandalous Episodes + Low Budget= A New Genre That Indirectly Hurt Soaps.
All of the sudden, soaps seemed fake and didn't fit with the tidal wave of "realistic" shows that combined coaxing the worst out of people, while filming heavily edited shows to make the drama seem more intense. Soaps, with their low budget taping and outlandish stories, seemed like relics. When a genre seems out of touch with an era, most people pay attention and follow the new trends like sheep to slaughter. Thus, soaps kept on bleeding.

BLOW 3: HUGE Budget cuts on soaps made the gap between what was perceived to be "In Style" and what we see when we watch daytime dramas, more dynamic and thus damaging. Soaps still have a following, or we wouldn't be on this board. I have many reasons why I am a 37 year old straight man, who has lived in California, Florida, Alabama, and Georgia through my life, still follows "Days of Our Lives", even if I am not watching regularly till Sheri and Ron start airing their material. I record it every day, but if I see the wrong stories before I see the hour glass, I delete it. That leads me to the next blow....

BLOW 4: DVR has made it possible to record the show, and fast forward through the parts that are unwatchable. Let's get blunt, "Days" was once an addictive and unstoppable show, that had the most loyal following of any show on television. The show won the "Soap Opera Digest Award" for best drama so many times I've lost track. However, the characters that made this show feel cohesive are older now and not the focus of the show. The writers we have had since James Reilly finished his original and extremely successful run as "Days" head-writer have not been able to craft a successful new generation of characters. The DVR allows us to say "Thanks, but no thanks" in a matter of five minutes.

BLOW 5: Most fans that are still interested in the soaps left know the history of each drama better than the writers penning the show. So, we have to sit back and watch hacks control our all-time favorite shows who are less invested than we are, and have no grasp on the history of a soap opera. They butcher these shows like a meat vendor in the 1890's. The loyal few left watch because we have unconditional love for these shows. All we want to see is a half way creative person write coherent stories that do not spit in the face of the characters we love and the show in general, but that seems impossible to find.

FINAL BLOW FOR NOW: Think about these shows: "Madmen", "Game of Thrones", "The White Queen", "Downton Abbey", "True Blood", "The Tudors", "Feud: Joan and Bette", "The Leftovers", "Orange Is The New Black",and I could go on. They are high priced productions with incredible characterization. A few of the shows I mention blow my mind!!! While watching, I understand I am watching very high quality soap operas, and they are undeniably well made and addictive. These prime time soaps, that sneak camp and soapy scenes in to make them all the more addictive, have the production value of a blockbuster movie with dynamic and cutting edge writing that makes daytime dramas seem dull and outdated.

Soaps need to take chances and learn to push the envelope to the point of shocking us. And I don't mean doing it in a 1990's way!!! We've been in a new millennium for 17 years, and yet watching daytime dramas you would never know it. Then, if daytime dramas wish to survive past 2023, they need to start pushing the envelope like every successful show in 2017 does, while writing stories that have structure and an unpredictable feel. The old style will not work now. The Soap writers of old that were legendary always, and I mean ALWAYS, changed with the times. Bill Bell believed that soaps had cycles, and that as time went on daytime would have to continue evolving. Gloria Monty changed soaps completely in the late 70's and early 80's and made them less grounded in realism and more focused on romance and adventure. Douglas Marland took big risk, and those risk paid huge dividends. Finally, James E Reilly was the last head-writer that changed the direction of daytime. His shock and awe stunts drew viewers, and they kept watching because the characters he showcased were legendary, and the story itself was as solid as a rock.

So what now? Someone needs to pay attention to the prime time dramas and their producers/writers who have obviously paid attention to soaps while reworking the formula to fit 2017.

I may be naive, but I think "Days" could be in 2nd place rather quickly if it constructed a very organized story, centered around characters that longtime fans love, that also introduced new characters with a definitive place on the canvas, that captured the imagination of the audience with a stunt or two that made people talk, that had a core meaning to the story that was the driving force (in other words, make the stunts bonkers but the story itself the reason people stay, and, most importantly, make it gritty, shocking, and character driven. Maybe they'd have to make a couple of episodes TV-MA, but if they simply paid attention to the new brand of prime time soaps that have captivated the world, they may finally get it.

Stop pretending it's the 80's or the 90's! "Days of Our Lives", and daytime soaps in general, were cutting edge back then. They need to realize that it's 2017, and soaps can make it, if they push the envelope to the brink with very strong stories that have a purpose and delivered real results.
I basically agree with all of this.

I think it's worth pointing out, though, that TV ratings across the board (daytime and primetime) are way down. There are many network primetime shows barely pulling more/just as many viewers as soaps -- and those primetime shows are considered to be "doing well" ratings-wise. (Particularly NBC shows).

So, as was kind of alluded to earlier, I think soaps are generally experiencing the same downturn that the TV landscape, as a whole, is experiencing. This downturn isn't good for the industry, but I think it helps soaps to not be alone in this trend. They have plenty of company with their primetime counterparts.
Agreed.

The landscape just keeps changing more and more. Look at primetime ratings in relation to these. Primetime shows have a huge advantage in that the audience is supposed to be more accessible and, yet, daytime ratings rival and sometimes even beat many primetime show ratings. More competition more ways to watch shows, and changing lifestyles have all taken their toll. For years, the focus was on soaps and their dwindling numbers but the surviving soaps have hung on long enough to see most of primetime's ratings come down to their level.

I think the bottom line now is making a profit. If a show can turn a profit, it stays. If it can't, it goes. If you have a host of shows turning a profit, then you keep the show or shows turning the most profit.
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Daysfanatic79
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Phoenix and Cord 8, I did that post in a HURRY, when I came into the office early. I really meant to point out that we can watch shows on our phones, laptops, tablets, television, and via DVR now, and live television has taken a hit across the board!! I am long winded, too long sometimes, because I am supposed to be a director over a region and I don't have time to take out extra words in a post that should be cut to make my post short and more effective.

So you guys....THANK YOU. That point was meant to be in the mix.

Now do I think Daytime Dramas need to stop reliving by gone eras and find new techniques, more progressive scripts, stronger stories, and gravitate toward more cutting edge ideas? YES. YES. AND MORE YES.

We can't go back in time to the apex of the soap genre and remake Luke and Laura, Bo and Hope, or John and Marlena. We can shed these lackluster stories that lead to no where that are no longer captivating since we've seen soaps attempt the same thing over and over. I mean...Nicole is in a cage. Grant it she's in a small cage, but what does that remind us of? MARLENA in a cage. Dena even revisited "Buried Alive". I think the vets can be very viable, just like middle aged and older characters are vital in the new cutting edge dramas we see in prime-time.

We aren't going to see live television ratings ever reach "Who Shot JR" or the "Mash" finale ever again. Just like we will never see The type of ratings GH had in the early 80's, or Days ratings as high as they were for the original Stayla wedding in 1988 again. Could they finally move on and realize it's been time to change the approach to story telling soaps have done for the last 15 years? Only time, an epiphany, and a very talented writer could do it. I hope they do. You can change the approach without destroying history (look at the HUGE transition from the 70's to the 80's. Soaps changed and kept their history basically in tact). Ron is very talented.

It's time to realize that soaps are an escape, and the way people escape has changed. We need more grit, more characterization, more WOW moments (As in, "Days" went THAT FAR and Kate used that language to describe Chloe!?!). We can't make the world move backwards in time. Soaps MUST catch up, NOW.
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