Welcome Guest [Log In] [Register]



Hello, soap fans -- and welcome to Daytime Royalty!

For those unfamiliar, we are an uncensored community for fans and lovers of the daytime genre. We have a no-holds-barred atmosphere in regards to the shows, writers, actors etc. but we do not allow member bashing in any form.

You're currently viewing our forum as a guest. This means you are limited to certain areas of the board and there are some features you can't use. If you join our community, you'll be able to access member-only sections, and use many member-only features such as customizing your profile, sending personal messages, and voting in polls. Registration is simple, fast, and completely free.

Join our community!

If you're already a member, please log in to your account to access all of our features.

Username:   Password:
Add Reply
Latest Ratings: GL/ATWT Hits New Lows; All others show gains in various demos
Topic Started: Jul 3 2008, 03:39 PM (1,781 Views)
King
Member Avatar


WOW.

To quote the movie GHOST....P&G Soaps...."you in danga', girl!"
Edited by King, Jul 4 2008, 02:11 AM.
Offline Profile Quote Post Goto Top
 
IMissAremid
Member Avatar
After all... tomorrow is another day!

PhoenixRising05
Jul 4 2008, 01:55 AM
Wow...laying it out like that makes it even more depressing. :(
Agreed.

I love cable and I love the Internet but I hate what they are doing to soaps. I'm curious what the breakdown in audience loss is for primetime shows as well.
Offline Profile Quote Post Goto Top
 
PhoenixRising05
Member Avatar
GET EM STEPH!!

Well, primetime didn't seem to stop dropping until the past two years. I think alot of that has to do with the earlier shift to DST. Longer days means more outdoor activity, usually. Of course, there are more options to watch shows (online and such) so that has played a role as well.

I don't see it happening but the ratings system will either have to be judged differently or overhauled altogether. It never was an accurate barometer and now it definitely isn't and that is a problem when this system determines whether a show survives or not.
Offline Profile Quote Post Goto Top
 
Rick
Member Avatar
Dreamlander

I can do that for you tomorrow Mary

It took me almost 2 hours to get all those numbers together and average them.




If I'm not mistaken, DVR viewing hit 30% in Households last month? So ratings reports (Live +same day) are actually only reporting 70% of the total ratings.

I know House, Grey's, Housewives, etc pick up an extra 3-5 million viewers in Live +7 day
Edited by Rick, Jul 4 2008, 02:46 AM.
Offline Profile Quote Post Goto Top
 
FanODays


PhoenixRising05
Jul 4 2008, 01:11 AM
Well, I said last week I felt Days had to hit a 2.0 but considering everyone is tanking with them and they are now tied for 5th in HH with a pathetic 1.9 and are closed to beating OLTL and ending up in 4th in total viewers I don't think they had to this week.

These ratings stink. GL I think is gone within 6 months. It's just getting worse. AMC is tanking again. Y&R is stuck in a rut. OLTL is the best soap right now but it gets a 2.0. Just further drives home the point that quality means shit. The ratings are reflective of events and action now and nothing more. Go blow something up and watch the numbers rise. Seriously.

Days will have awful numbers next week, as usual, so I expect bad next week. Actually, alot of people seem to have taken off for vacations early this year (some on Wednesday) with the 4th on Friday so I think other soaps may do poorly too. We'll see.
Days seems to always have their excuses lined up........holidays, pre-emptions, weather, fans not being supportive. They are pros at placing blame everywhere except where it belongs, on themselves. Yes, times are changing and all soaps are struggling but I still believe that if the shows are good, people will find a way to watch. Hell, I remember a few years ago before I got soapnet when the show was pre-empted and aired in the middle of the night and I made a point to be sure my tape was set. Now I can download the show, watch it numerous times on cable, and I don't really care because there isn't much worth watching.
Offline Profile Quote Post Goto Top
 
Rakesh198
Member Avatar


Rick
Jul 4 2008, 01:40 AM
Kenny
Jul 3 2008, 03:51 PM
These are sad, sad days.

Poor GL. However, it doesn't say much that the soap in the #4 position is only .5 away from the soap in last place. Ten years ago, these numbers would've gotten every one of these shows cancelled.

Then look at Days. They used to DOMINATE 18-49 like nobody's business. Now they're at the bottom. Oh, how the mighty hath fallen.
Here are the monthly averages since 1999

Most soaps have lost 50% or more of their audience in 9 years


June 1999 Monthly Average
1. Y&R 6.7/22
2. B&B 4.8/16
3. DAYS 4.3/15
3. GH 4.3/15
5. ATWT 4.0/14
6. AMC 3.9/13
7. GL 3.6/12
8. OLTL 3.5/12
9. PC 2.3/8
10. AW 2.3/7
11. SUBE 1.6/5

June 2000 Monthly Average
1. Y&R 6.1/22 (-.6)
2. B&B 4.5/15 (-.3)
3. DAYS 4.0/13 (-.3)
4. GH 3.9/13 (-.4)
5. ATWT 3.6/13 (-.4)
5. GL 3.6/12 (same)
7. AMC 3.5/12 (-.4)
8. OLTL 3.4/12 (-.1)
9. PSNS 2.1/7 (NA)
10. PC 1.9/7 (-.4)

June 2001 Monthly Average
1. Y&R 5.8/20 (-.3)
2. B&B 4.5/16 (same)
2. DAYS 3.8/13 (-.2)
5. ATWT 3.7/12 (+.1)
4. GH 3.7/12 (-.1)
5. AMC 3.5/12 (same)
8. GL 3.5/11 (-.1)
7. OLTL 3.3/11 (-.1)
9. PSNS 2.1/8 (same)
10. PC 1.8/7 (-.1)

June 2002 Monthly Average
1. Y&R 4.6/18 (-1.2)
2. B&B 3.7/14 (-.8)
2. DAYS 3.7/13 (-.1)
4. GH 3.4/11 (-.3)
5. AMC 3.0/10 (-.5)
5. ATWT 3.0/10 (-.7)
7. OLTL 2.9/10 (-.4)
8. GL 2.7/9 (-.7)
9. PSNS 2.0/7 (-.1)
10. PC 1.6/6 (-.2)

June 2003 Monthly Average
1. Y&R 4.7/17 (+.1)
2. B&B 3.6/13 (-.1)
3. GH 3.4/11 (same)
3. ATWT 3.1/10 (+.1)
6. OLTL 3.0/10 (+.1)
5. DAYS 2.9/10 (-.8)
7. AMC 2.9/9 (-.1)
7. GL 2.7/9 (same)
9. PSNS 1.8/6 (-.2)
10. PC 1.6/5 (same)

June 2004 Monthly Average
1. Y&R 4.4/16 (-.3)
2. B&B 3.5/12 (-.1)
3. GH 3.4/12 (same)
4. DAYS 3.1/10 (+.2)
5. ATWT 2.9/9 (-.2)
5. AMC 2.9/8 (same)
7. OLTL 2.8/8 (-.2)
8. GL 2.4/7 (-.3)
9. PSNS 2.0/7 (+.2)

June 2005 Monthly Average
1. Y&R 4.1/14 (-.3)
2. B&B 3.3/11 (-.2)
3. ATWT 2.7/9 (-.2)
3. GH 2.6/8 (-.8)
5. DAYS 2.5/9 (-.6)
5. AMC 2.6/9 (-.3)
7. OLTL 2.6/8 (-.2)
8. GL 2.3/7 (-.1)
9. PSNS 1.8/6 (-.2)

June 2006 Monthly Average
1. Y&R 4.3/13 (+.2)
2. B&B 3.2/10 (-.1)
6. DAYS 2.6/9 (+.1)
3. OLTL 2.6/9 (same)
4. AMC 2.6/8 (same)
4. GH 2.6/8 (same)
7. ATWT 2.4/8 (-.3)
8. GL 2.2/6 (-.1)
9. PSNS 1.5/5 (-.3)

June 2007 Monthly Average
1. Y&R 4.0/13 (-.3)
2. B&B 2.8/9 (-.4)
3. GH 2.5/8 (-.1)
4. OLTL 2.3/8 (-.3)
4. AMC 2.3/7 (-.3)
6. DAYS 2.1/7 (-.5)
6. ATWT 2.1/7 (-.3)
8. GL 1.9/6 (-.3)
9. PSNS 1.5/5 (same)

June 2008 Monthly Average
1. Y&R 3.5/12 (-.5)
2. B&B 2.6/9 (-.2)
3. GH 2.2/7 (-.3)
4. OLTL 2.1/7 (-.2)
4. AMC 2.0/7 (-.3)
6. ATWT 1.9/6 (-.2)
7. DAYS 1.9/6 (-.2)
8. GL 1.6/5 (-.3)













WOW!!! I wonder when I'm going to come here and read that Higley got the boot? Maybe in 2009... :shame:
Offline Profile Quote Post Goto Top
 
Ilovethesoaps


Its the storylines! Its the couple that they keep forcing down our throats! :shrug: :puke: Its the way they will drag a storyline that is unpopular for (it feels like!) years! They don't listening to the fans on what we would like to see! I'am so tired of Josh/Cassie Reva/Jeffery it NEVER should have been! Enough already! :soapbox:
Offline Profile Quote Post Goto Top
 
PhoenixRising05
Member Avatar
GET EM STEPH!!

FanODays
Jul 4 2008, 08:00 AM
PhoenixRising05
Jul 4 2008, 01:11 AM
Well, I said last week I felt Days had to hit a 2.0 but considering everyone is tanking with them and they are now tied for 5th in HH with a pathetic 1.9 and are closed to beating OLTL and ending up in 4th in total viewers I don't think they had to this week.

These ratings stink. GL I think is gone within 6 months. It's just getting worse. AMC is tanking again. Y&R is stuck in a rut. OLTL is the best soap right now but it gets a 2.0. Just further drives home the point that quality means shit. The ratings are reflective of events and action now and nothing more. Go blow something up and watch the numbers rise. Seriously.

Days will have awful numbers next week, as usual, so I expect bad next week. Actually, alot of people seem to have taken off for vacations early this year (some on Wednesday) with the 4th on Friday so I think other soaps may do poorly too. We'll see.
Days seems to always have their excuses lined up........holidays, pre-emptions, weather, fans not being supportive. They are pros at placing blame everywhere except where it belongs, on themselves. Yes, times are changing and all soaps are struggling but I still believe that if the shows are good, people will find a way to watch. Hell, I remember a few years ago before I got soapnet when the show was pre-empted and aired in the middle of the night and I made a point to be sure my tape was set. Now I can download the show, watch it numerous times on cable, and I don't really care because there isn't much worth watching.
It's actually not an excuse. Days's ratings the week of the 4th of July have stunk the past few years. Over the 3 days they are on, they seem to have terrible dailies and that is because the Days audience has skewed younger and that is the group of people that does alot of traveling and doesn't stay home over the 4th. Add to that the fact that Days isn't on Thursday and Friday and they end up seeing usually around a 1.4-1.5 for the week. That is what I'm expecting, unless the 4th being on Friday is a factor. If that is the case, maybe Days may not end up so bad off for the short week but we'll see.

I'm not saying the show is to blame. All I am saying is that Wimbledon week is a screwy week ratings-wise for them. The show is to blame for the last few weeks of piss-poor ratings without a doubt.

I should add though I don't think good writing will do a damn thing. Sure as hell ain't for OLTL. Unless that good writing comes with events and action, you will be lucky to even hold onto a decent number in the ratings now.
Offline Profile Quote Post Goto Top
 
King
Member Avatar


It's amazing how this thread can be come about how much DAYS sucks even though DAYS didn't even have the shittiest week.
Offline Profile Quote Post Goto Top
 
PhoenixRising05
Member Avatar
GET EM STEPH!!

Isn't it though? :laugh:

Outside of the crappy demos, Days is doing alright in HH. Others have dropped far worse. Days is at a 1.9, which is pathetic. However, when you consider most of this year they were around a 2.0-2.1, it's really not too big of a drop off HH-wise.
Offline Profile Quote Post Goto Top
 
Steve Frame
Member Avatar


4th of July Ratings for the last few years:

2007:

Total Viewers
1. Y&R 5,355,000 (-116,000/-220,000)
2. B&B 3,597,000 (-129,000/-667,000)
3. GH 3,293,000 (-8,000/same)
4. OLTL 2,949,000 (+24,000/-248,000)
5. AMC 2,812,000 (-5,000/-406,000) <------- new low
6. ATWT 2,666,000 (-151,000/-681,000)
7. GL 2,539,000 (-29,000/-354,000)
8. DAYS 2,229,000 (-607,000/-931,,000) <--- new low
9. PSNS 1,540,000 (-411,000/-330,000) <---- new low


HH
1. Y&R 4.0/13 (-.1/-.2)
2. B&B 2.8/9 (same/-.4) <------ ties low rating
3. GH 2.6/8 (+.1/+.1)
4. OLTL 2.3/7 (same/-.2) <----- ties low rating
5. AMC 2.2/7 (same/-.3) <------ ties low rating
6. ATWT 2.1/7 (same/-.4)
7. GL 1.9/6 (same/-.3)
8. DAYS 1.8/6 (-.4/-.5) <------ new low rating
9. PSNS 1.2/4 (-.3/-.2) <------ new low rating

2006

Total Viewers
1. Y&R 5,575,000 (-126,000/+216,000)
2. B&B 4,264,000 (+62,000/-63,000)
3. ATWT 3,347,000 (+2,000/-193,000)
4. GH 3,293,000 (+160,000/-97,000)
5. AMC 3,218,000 (-105,000/+30,000)
6. OLTL 3,197,000 (+152,000/+14,000)
7. DAYS 3,160,000 (-230,000/-91,000)
8. GL 2,893,000 (-97,000/+78,000)
9. PSNS 1,870,000 (-132,000/-410,000)


HH
1. Y&R 4.2/14 (-.2/+.1)
2. B&B 3.2/10 (same/-.2)
3. AMC 2.5/8 (-.1/same)
3. GH 2.5/8 (same/-.2) ----- ties low rating
3. OLTL 2.5/8 (+.1/same)
3. ATWT 2.5/8 (same/-.2)
7. DAYS 2.3/7 (-.3/-.3) <----- ties low rating
8. GL 2.2/7 (-.1/+.1)
9. PSNS 1.4/4 (-.1/-.5) ----- ties low rating / new low share
Offline Profile Quote Post Goto Top
 
Steve Frame
Member Avatar


The last 2 years the 4th has fallen more in the first or middle of the week. In 2006 it was on Tuesday and both Monday and Tuesday didn't count. Days only had a rating on Wednesday.

In 2007 it was on Wednesday. Only Wednesday was not counted. Days had 2 days last year since it was preempted on Thursday & Friday.

The 4th has been mixed week for all shows the last 2 years. It will be interesting to see how it affects them this year. Days has typically been hurt worst by it though the last 2 years dropping either .3 or .4 from the previous week.
Offline Profile Quote Post Goto Top
 
King
Member Avatar


PhoenixRising05
Jul 4 2008, 01:12 PM
Isn't it though? :laugh:

Outside of the crappy demos, Days is doing alright in HH. Others have dropped far worse. Days is at a 1.9, which is pathetic. However, when you consider most of this year they were around a 2.0-2.1, it's really not too big of a drop off HH-wise.
I know. And yeah, the ratings suck, and yeah, the ratings drop.

As someone in this thread said (Nubia??), OLTL is "amazing" and "excellent" and "the best soap on the air right now" according to most (not me), and it's dropping. So, basically all arguments using ratings as proof/evidence of anything pretty much mean nothing.
Offline Profile Quote Post Goto Top
 
Steve Frame
Member Avatar


As I said last week - ratings and quality have never gone hand in hand. They are 2 different things.
Offline Profile Quote Post Goto Top
 
PhoenixRising05
Member Avatar
GET EM STEPH!!

^Right, Steve but it never used to be like this.

Soaps used to be awarded for more then just stunts. Good writing got awarded. Soaps got awarded for shocking reveals or big moments like reunions and such. Now, they seem to only increase when someone dies or when a plane crashes or whatever. Just look at Days in February. The week of buildup to the plane crash got nothing. It wasn't until the fallout week that it got a bump because the plane had crashed and someone died. The week after with Shawn's funeral the show dropped. In the past, fans would've at least stayed around for that and probably would've even tuned in a bit for the buildup.

Same goes for GH with their hostage crisis last year. I recall the early part and climax getting good numbers but I think the middle of it got poor numbers. People only watched the exciting parts. The ratings used to be steady throughout events like that but not anymore. It's only when something blows up that you get a number.

It's just messed up right now. Completely.

Thanks for posting the 4th of July numbers, Steve. Your right in that the last few years the show's drop has been at it's worse. I recall in the 90's it never dropped Wimbledon week. In fact, it usually had a decent number. It seems like in the 2000's this started. I think 2001 was the first time it did. Days got hit hard with preemptions due to tennis dealing with inclement weather so things got moved. Days got preempted on Monday or Tuesday so they only had two days instead of 3 during Wimbledon week. Then, the following Monday, they got preempted again so they did not return until Tuesday. The numbers that week still rebounded though, luckily enough. Still, that year seemed to be the beginning of bad Wimbledon weeks for Days but the last two years it's been the worse it ever was.
Offline Profile Quote Post Goto Top
 
FanODays


PhoenixRising05
Jul 5 2008, 12:15 AM
^Right, Steve but it never used to be like this.

Soaps used to be awarded for more then just stunts. Good writing got awarded. Soaps got awarded for shocking reveals or big moments like reunions and such. Now, they seem to only increase when someone dies or when a plane crashes or whatever. Just look at Days in February. The week of buildup to the plane crash got nothing. It wasn't until the fallout week that it got a bump because the plane had crashed and someone died. The week after with Shawn's funeral the show dropped. In the past, fans would've at least stayed around for that and probably would've even tuned in a bit for the buildup.

Same goes for GH with their hostage crisis last year. I recall the early part and climax getting good numbers but I think the middle of it got poor numbers. People only watched the exciting parts. The ratings used to be steady throughout events like that but not anymore. It's only when something blows up that you get a number.

It's just messed up right now. Completely.

Thanks for posting the 4th of July numbers, Steve. Your right in that the last few years the show's drop has been at it's worse. I recall in the 90's it never dropped Wimbledon week. In fact, it usually had a decent number. It seems like in the 2000's this started. I think 2001 was the first time it did. Days got hit hard with preemptions due to tennis dealing with inclement weather so things got moved. Days got preempted on Monday or Tuesday so they only had two days instead of 3 during Wimbledon week. Then, the following Monday, they got preempted again so they did not return until Tuesday. The numbers that week still rebounded though, luckily enough. Still, that year seemed to be the beginning of bad Wimbledon weeks for Days but the last two years it's been the worse it ever was.
I think Days viewers are just getting numb to the big moments especially funerals because there is a good chance the dead ain't dead, so why bother to get invested in it?

Offline Profile Quote Post Goto Top
 
Steve Frame
Member Avatar


PhoenixRising05
Jul 5 2008, 12:15 AM
^Right, Steve but it never used to be like this.

Soaps used to be awarded for more then just stunts. Good writing got awarded. Soaps got awarded for shocking reveals or big moments like reunions and such. Now, they seem to only increase when someone dies or when a plane crashes or whatever. Just look at Days in February. The week of buildup to the plane crash got nothing. It wasn't until the fallout week that it got a bump because the plane had crashed and someone died. The week after with Shawn's funeral the show dropped. In the past, fans would've at least stayed around for that and probably would've even tuned in a bit for the buildup.

Same goes for GH with their hostage crisis last year. I recall the early part and climax getting good numbers but I think the middle of it got poor numbers. People only watched the exciting parts. The ratings used to be steady throughout events like that but not anymore. It's only when something blows up that you get a number.

It's just messed up right now. Completely.

Thanks for posting the 4th of July numbers, Steve. Your right in that the last few years the show's drop has been at it's worse. I recall in the 90's it never dropped Wimbledon week. In fact, it usually had a decent number. It seems like in the 2000's this started. I think 2001 was the first time it did. Days got hit hard with preemptions due to tennis dealing with inclement weather so things got moved. Days got preempted on Monday or Tuesday so they only had two days instead of 3 during Wimbledon week. Then, the following Monday, they got preempted again so they did not return until Tuesday. The numbers that week still rebounded though, luckily enough. Still, that year seemed to be the beginning of bad Wimbledon weeks for Days but the last two years it's been the worse it ever was.
I disagree to a certain point.

I just posted something similar over at another board.

As most of us know CBS dominated the soap ratings through the 50's and early 60's because no network really tried. NBC had a network head who didn't like soaps and he tried everything he could to sabotage them - until they got rid of him and they finally started trying to build their daytime lineup. ABC didn't get into the game really until 1963 with GH and then didn't really try to build much on it at all.

Anyway none of them could really crack the CBS domination - even after AW really started getting good when Agnes Nixon took over in November of 1965. She really turned the show around concentrating first on the love story of Bill & Missy. By 1966 she started inching up and then she kept on building with the introductions of Steve Frame and Rachel Davis and established the couple of Steve and Alice with Rachel as the interloper.

It took almost 3 years but finally AW jumped up into the CBS stronghold of ratings. It was 2 seasons before she was able to take AW into the 9's which had pretty much been only CBS territory.

Later GH had a quicker rise to the top but even it wasn't instantaneous. If you will look at history soaps have gotten little surges from week to week, but they have never had instant rises. It takes good long consistent writing that proves to the audience it is not a passing fad.

What AW and GH had going for them too is that the lineup around them was trying too. Right now really only OLTL seems like it is trying. AMC did for awhile but even they don't seem to be anymore. Add to it that not only the lineup around the shows are not trying but the whole daytime soap genre doesn't seem to be trying.

When AW surged in the late 60's it not only helped The Doctors and Days which both saw their ratings go up but even on ABC and CBS the other shows rose in ratings too as more people were drawn to the genre. Dark Shadows finished the 66-67 season with a 4.3 but the 67-68 season they were the last place program but with a 9.2.

***********************************

As to quality - it never has really meant anything in ratings. WTHI under the tenure of Labine/Mayer was one of the most critically acclaimed shows in daytime at the time. It never got good ratings. Same with Labine/Mayer at Love of Life. They helped the ratings a little, but not much.

ATWT was one of the worst shows critically when Irna Phillips returned to the headwriter position in the early 70's (she had really lost her touch) - but they still ranked at #1 for those seasons.
Offline Profile Quote Post Goto Top
 
Tripp
Member Avatar
Geekette

Steve Frame
Jul 5 2008, 12:06 AM
As I said last week - ratings and quality have never gone hand in hand. They are 2 different things.
I admit that even in Primetime, the quality run shows tend to get cancelled way before the popular ones that really stink or just copy a formula started by another show.

But with soaps, I think they could take advantage of the long contract to attempt to put quality before quantity. Which would you prefer as a writer? To write sucky stories or to write something that can offer pride in your work as well as to the actors who deliver on the performance? Days for example is giving us basic junk stories (though I begrudgingly admit thanks to spoilers things sound like they may improve) yet their ratings are the lowest they've ever been. So why not attempt stories that will help improve the quality of the show? Days is so close to being cancelled now, wouldn't it be better to at least leave on a high note with it's stories rather than them scrambling with last ditch efforts to get people to tune in?

And if the quality helps to draw a few viewers in, and saves the show, then you've got something to build on. People seem to forget that when crappy plots and missed emotional beats do succeed, it's more in the vein of doing patch work verses building something substantial. Stories that produce the emotional impacts should in turn create multiple foundations they can use to build more quality stories for other characters to be involved in.
Offline Profile Quote Post Goto Top
 
RogerNewcomb
Member Avatar


ATWT is producing some really good individual episodes lately. The problem is the long-term story plotting and the fact that you may see a great episode one day then the next day is a completely different set of characters and stories. Because of the budget or whatever reasons, most characters are on 3 days a week max, and it's very hard to gain any momentum, even when there is an outstanding episode.
Offline Profile Quote Post Goto Top
 
1 user reading this topic (1 Guest and 0 Anonymous)
ZetaBoards - Free Forum Hosting
Free Forums. Reliable service with over 8 years of experience.
« Previous Topic · General Daytime News · Next Topic »
Add Reply