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Ratings (Sept 22-26) Y&R/B&B Show Gains; Great week for DAYS
Topic Started: Oct 2 2008, 03:59 PM (1,155 Views)
Rick
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Dreamlander

Courtesy of SON

Numbers are based on Live+Same Day ratings

Ratings for the week September 22-26, 2008

(Compared to Last Week/Compared to Last Year)


Total Viewers
1. Y&R 5,195,000 (+432,000/-169,000)
2. B&B 3,612,000 (+114,000/+86,000)
3. GH 2,781,000 (-151,000/-415,000)
4. ATWT 2,734,000 (+97,000/-149,000)
5. DAYS 2,571,000 (+248,000/+165,000)
6. OLTL 2,477,000 (-83,000/-490,000)
7. AMC 2,343,000 (-187,000/-481,000)
8. GL 2,134,000 (+104,000/-230,000)

Households
1. Y&R 3.7/13 (+.2/-.3)
2. B&B 2.6/9 (same/-.1)
3. GH 2.2/7 (same/-.3)
4. ATWT 2.0/7 (same/-.2)
5. DAYS 1.9/7 (+.1/same)
5. OLTL 1.9/7 (-.1/-.5)
7. AMC 1.8/6 (-.1/-.5)
8. GL 1.5/5 (same/-.3)

18-49 Viewers
1. Y&R 1,171,000 (+38,000/-77,000)
2. GH 947,000 (-51,000/-113,000)
3. B&B 836,000 (+2,000/+5,000)
4. OLTL 792,000 (-57,000/-205,000)
5. DAYS 750,000 (+41,000/-70,000)
6. AMC 736,000 (-52,000/-109,000)
7. ATWT 707,000 (-40,000/-37,000)
8. GL 569,000 (-6,000/-81,000)

18-49 Rating
1. Y&R 1.8/12 (+.1/-.1)
2. GH 1.4/9 (-.1/-.2)
3. B&B 1.3/8 (same/same)
4. OLTL 1.2/8 (-.1/-.3)
5. DAYS 1.1/7 (same/-.1)
5. ATWT 1.1/7 (same/same)
5. AMC 1.1/7 (-.1/-.2)
8. GL 0.9/5 (same/-.1)

Girls 12-17 Viewers
1. Y&R 61,000 (+24,000/+27,000)
2. B&B 39,000 (+11,000/+31,000)
3. ATWT 30,000 (-5,000/+15,000)
4. DAYS 29,000 (-2,000/+3,000)
5. AMC 21,000 (-6,000/+3,000)
6. GL 17,000 (-10,000/+1,000)
7. GH 13,000 (-16,000/-28,000)
8. OLTL 12,000 (-9,000/-16,000)


Women 18-34 Rating
1. Y&R 1.0/7 (same/-.3)
1. GH 1.0/6 (same/same)
3. DAYS 0.9/6 (+.2/-.2)
4. OLTL 0.8/5 (-.1/-.2)
5. AMC 0.7/5 (-.2/-.2)
5. B&B 0.7/4 (+.1/-.1)
7. ATWT 0.5/4 (same/-.3)
8. GL 0.4/3 (same/-.2)

Men 18+ Viewers
1. Y&R 1,278,000 (+168,000/-27,000)
2. B&B 769,000 (+58,000/-3,000)
3. ATWT 560,000 (+75,000/-39,000)
4. DAYS 537,000 (+87,000/+70,000)
5. GH 467,000 (-28,000/-151,000)
6. GL 460,000 (+55,000/-18,000)
7. AMC 449,000 (-35,000/-162,000)
8. OLTL 410,000 (-40,000/-178,000)

----------------------------------------

Dailies
AMC
Monday: 1.8/2,222,000
Tuesday: 1.8/2,335,000
Wednesday: 1.8/2,305,000
Thursday: 1.9/2,546,000
Friday: 1.7/2,308,000

ATWT
Monday: 1.9/2,548,000
Tuesday: 2.0/2,711,000
Wednesday: 1.9/2,777,000
Thursday: 2.1/2,960,000
Friday: 1.9/2,675,000

B&B
Monday: 2.6/3,577,000
Tuesday: 2.7/3,592,000
Wednesday: 2.5/3,534,000
Thursday: 2.7/3,909,000
Friday: 2.5/3,447,000

DAYS
Monday: 2.0/2,508,000
Tuesday: 1.9/2,521,000
Wednesday: 2.0/2,761,000
Thursday: 1.9/2,536,000
Friday: 1.8/2,528,000

GH
Monday: 2.1/2,694,000
Tuesday: 2.1/2,624,000
Wednesday: 2.2/2,787,000
Thursday: 2.2/2,877,000
Friday: 2.3/2,920,000

GL
Monday: 1.4/1,951,000
Tuesday: 1.6/2,162,000
Wednesday: 1.5/2,136,000
Thursday: 1.5/2,319,000
Friday: 1.5/2,104,000

OLTL
Monday: 1.9/2,452,000
Tuesday: 1.8/2,347,000
Wednesday: 1.9/2,512,000
Thursday: 2.0/2,612,000
Friday: 1.9/2,464,000

Y&R
Monday: 3.7/4,881,000
Tuesday: 3.8/5,268,000
Wednesday: 3.8/5,334,000
Thursday: 3.7/5,257,000
Friday: 3.6/5,238,000

Edited by Rick, Oct 4 2008, 04:12 AM.
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Mason


Was there a holiday this week or something?
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Rick
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Dreamlander

October 3, 2008
Fringe Ratings Report: ABC Daytime Programming
Week of September 22, 2008


ABC Delivers its Fourth Straight Victory as Daytime’s No. 1 Network
in Women 18-49, Topping CBS by 8% and NBC by 18%

“The View” and “General Hospital” Position as Daytime’s Top 2 Programs
in Women 18-34, with ABC Home to 3 of the Top 5 Overall

The Week’s No. 1 Daytime Program, “The View”
Hits a 7-Month High in Women 18-34

For the Fourth Week Running, “The View” and “General Hospital” Place
Among Daytime’s Top 5 Programs in Total Viewers, with Both Top 3 Players
for the Second Straight Week in Women 18-34 and Women 18-49

In Women 18-49, ABC Owns 3 of Daytime’s Top 5 Programs with
“General Hospital,” “The View” and “One Life to Live”

With its Streak as a Top 5 Player in Daytime Extending to 24 Weeks,
“One Life to Live” Surpasses CBS’ “As the World Turns” in the 2 O’clock
Hour by 45% in Women 18-34 and by 12% in Women 18-49

In the 3 O’Clock Hour, “General Hospital” More Than Doubles CBS’
“Guiding Light” in Women 18-34, With the Margin of Victory
66% in Women 18-49 and 31% in Total Viewers


ABC Daytime – Current Week

• For the fourth consecutive week, ABC ranked as Daytime’s No. 1 network in Women 18-49 (1.3 rating/830,000), this week topping CBS by 8% (1.2 rating/769,000) and NBC by 18% (1.1 rating/750,000).

• ABC was home to Daytime’s Top 2 programs in Women 18-34 with “The View” (343,000/1.0 rating) and “General Hospital” (342,000/1.0 rating). “One Life to Live” (No. 5 - 267,000/0.8 rating) rounded out the Top 5, giving ABC 3 of the week’s Top 5 programs in Daytime.

• The week’s No. 1 program in Daytime, “The View” hit a 7-Month high in Women 18-34 (343,000 - - since week of 2/18/08).


• In Women 18-49, ABC owned 3 of Daytime’s Top 5 programs with “General Hospital” (No. 2 – 947,000/1.4 rating), “The View” (No. 3T – 844,000/1.3 rating) and “One Life to Live” (No. 5 – 792,000/1.2 rating).

• For the fourth week running, “The View” (No. 3 – 3.86 million) and “General Hospital” (No. 5 – 2.78 million) placed among Daytime’s Top 5 programs in Total Viewers. In Key Women, both shows tied for No. 1 in Women 18-34 and ranked among the Top 3 in Women 18-49.

• Extending its streak as a Top 5 player in Daytime to 24 straight weeks, “One Life to Live” surpassed CBS’ “As the World Turns” in the 2 o’clock hour by 45% in Women 18-34 (267,000 vs. 184,000) and by 12% in Women 18-49 (792,000 vs. 707,000).

• At 3 o’clock, “General Hospital” more than doubled CBS’ “Guiding Light” in Women 18-34 (153%; 342,000 vs. 135,000), and towered over the time period competitor by 66% in Women 18-49 (947,000 vs. 569,000) and by 31% in Total Viewers (2.78 million vs. 2.13 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of September 22, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.55 million No. 1 ABC 1.3/830,000
No. 2 ABC 2.87 million No. 2 CBS 1.2/769,000
No. 3 NBC 2.57 million No. 3 NBC 1.1/750,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating):

Program Net Rtg/000s
The Young & the Restless CBS 1.8/1.17 million
General Hospital ABC 1.4/947,000
The View ABC 1.3/844,000
Bold and the Beautiful CBS 1.3/836,000
One Life to Live CBS 1.2/792,000


Source: NTI, Live + Same Day Current Week: 9/22-9/28/08. All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)
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Kevc1980
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ABC has to be loving that they stuck with The View, that show is such a huge hit for them now..
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PhoenixRising05
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I figured Days would go up.

They had a good week last week with the Trent murder buildup and the J&M story got alot of play too. Things are really picking up.

Not only that but that film noir recap episode really set Days back last week. If not for that Monday number, they probably would not have decreased so badly so I knew this week would be better by default.
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Manny
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It's so nice to see Y&R #1 in all categories.
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FanODays


I'm still waiting for the official word that Days has been renewed because I find it hard to believe that NBC wants to hold onto the only soap they have when getting a 1.9 is considered a good week.
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PhoenixRising05
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FanODays
Oct 5 2008, 07:28 AM
I'm still waiting for the official word that Days has been renewed because I find it hard to believe that NBC wants to hold onto the only soap they have when getting a 1.9 is considered a good week.
Why? They held onto Passions for years when it was under 2.0 and that was when most other shows were above 2.0. Granted, Passions had a cheaper budget but still.

Not only that but look how many other shows are down with Days. The HH numbers are also weighed differently now so a 1.9 may mean more then it used to. The show is still up vs last year when most shows are down and it's in the top 5 in HH and viewers. That is something, even if it's not saying much in this current climate.

NBC as a whole is in disarray so I think it's just sticking with something with a guaranteed audience. Not only that but they don't have the time to focus on daytime right now. They have to worry about primetime so that helps Days. I also think Corday is allowing NBC to use Days as a promotional vehicle for it's other programs and causes. It's clear the show has more NBC influence now, much like Passions did, and that must help.

There is also what King has said many times and what many of us have also assumed as well...that the networks don't care about HH anymore. It's about demos and using the soaps for other means like promoting primetime, etc. If they cared about HH, we would see more behavior like we saw in the early 2000's when execs acted on poor ratings. Back then, we would see writing and other changes. Now we see nothing and ratings have been like this for many shows in awhile.
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King
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The only thing I can guess is that NBC is waiting closer until the time its contract with NBC is up, but I have no idea why. The show is renewed for two more years.

Y&R and B&B have been delivering. I find B&B silly, but it has been delivering.
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PhoenixRising05
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King
Oct 5 2008, 03:54 PM
The only thing I can guess is that NBC is waiting closer until the time its contract with NBC is up, but I have no idea why. The show is renewed for two more years.

Y&R and B&B have been delivering. I find B&B silly, but it has been delivering.
Maybe they think they can scare more fans into tuning in?

Just a thought. In the past, renewal announcements always came with cast changes and writing changes so that held them up. Ed Scott said two months ago it was about money. My guess is Days has to take a cut and until they decide what they are cutting, nothing is official. They already seemed to backtrack on one firing (Nadia Bjorlin) so who knows where they are at.

I do agree with you, King. Y&R and B&B are good right now. I do roll my eyes with B&B at times but I don't mind a little silliness as long as it's in small doses.
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FanODays


PhoenixRising05
Oct 5 2008, 04:53 PM
King
Oct 5 2008, 03:54 PM
The only thing I can guess is that NBC is waiting closer until the time its contract with NBC is up, but I have no idea why. The show is renewed for two more years.

Y&R and B&B have been delivering. I find B&B silly, but it has been delivering.
Maybe they think they can scare more fans into tuning in?

Just a thought. In the past, renewal announcements always came with cast changes and writing changes so that held them up. Ed Scott said two months ago it was about money. My guess is Days has to take a cut and until they decide what they are cutting, nothing is official. They already seemed to backtrack on one firing (Nadia Bjorlin) so who knows where they are at.

I do agree with you, King. Y&R and B&B are good right now. I do roll my eyes with B&B at times but I don't mind a little silliness as long as it's in small doses.
It does make sense that Days and NBC needs to agree on how to achieve the cuts that we all guess need to be made and that is why no news on an announcement.

The difference with Passions though is ownership, NBC owned Passions while Sony and Corday own Days so NBC gets very little of Days dwindling profits while they got all of Passions. That aside, you probably are correct that right now NBC can't focus on daytime but they will get to it and I fully expect to see Days be replaced with reruns of some lame sitcom or some syndicated show.
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soapfan
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I am glad that Days went up again. I agree that things are starting to pick up again.
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