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DAYTIME RATINGS: Great Week for GH/DAYS
Topic Started: Oct 9 2008, 04:17 PM (1,681 Views)
Rick
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Dreamlander

Courtesy of SON
Numbers are based on Live+Same Day ratings

Ratings for the week September 29 - October 3, 2008

(Compared to Last Week/Compared to Last Year)


Total Viewers
1. Y&R 4,939,000 (-256,000/-557,000)
2. B&B 3,585,000 (-27,000/-123,000)
3. GH 2,945,000 (+164,000/-85,000)
4. ATWT 2,732,000 (-2,000/-290,000)
5. DAYS 2,506,000 (-65,000/+166,000)
6. OLTL 2,494,000 (+17,000/-266,000)
7. AMC 2,381,000 (+38,000/-242,000)
8. GL 2,154,000 (+20,000/-404,000)

Households
1. Y&R 3.6/13 (-.1/-.4)
2. B&B 2.6/9 (same/-.2)
3. GH 2.3/7 (+.1/-.1)
4. ATWT 2.0/7 (same/-.3)
5. DAYS 1.9/7 (same/+.1)
5. OLTL 1.9/7 (same/-.3)
7. AMC 1.8/6 (same/-.4)
8. GL 1.5/5 (same/-.4)

Women 18-49 Viewers
1. Y&R 1,100,000 (-71,000/-40,000)
2. GH 1,016,000 (+69,000/-29,000)
3. DAYS 831,000 (+81,000/+81,000)
4. B&B 817,000 (-19,000/-37,000)
5. OLTL 800,000 (+8,000/-170,000)
6. AMC 732,000 (-4,000/-115,000)
7. ATWT 730,000 (+23,000/-45,000)
8. GL 592,000 (+23,000/-92,000)

Women 18-49 Rating
1. Y&R 1.7/11 (-.1/same)
2. GH 1.5/9 (+.1/-.1)
3. DAYS 1.3/8 (+.2/+.2)
4. B&B 1.2/8 (-.1/-.1)
4. OLTL 1.2/8 (same/-.3)
6. AMC 1.1/7 (same/-.2)
6. ATWT 1.1/7 (same/-.1)
8. GL 0.9/5 (same/-.1)

Girls 12-17 Viewers
1. Y&R 45,000 (-16,000/-21,000)
2. AMC 32,000 (+11,000/+21,000)
2. B&B 32,000 (-7,000/+17,000)
4. DAYS 29,000 (same/-6,000)
5. GH 24,000 (+11,000/-11,000)
6. ATWT 23,000 (-7,000/+10,000)
7. OLTL 15,000 (+3,000/+3,000)
8. GL 10,000 (-7,000/-10,000)

Women 18-34
1. GH 1.1/7 (+.1/same)
2. Y&R 1.0/7 (same/-.2)
2. DAYS 1.0/6 (+.1/same)
4. OLTL 0.8/5 (same/-.1)
5. B&B 0.7/5 (same/-.1)
5. AMC 0.7/5 (same/-.1)
7. ATWT 0.6/4 (+.1/-.2)
8. GL 0.5/3 (+.1/-.2)

Men 18+ Viewers
1. Y&R 1,137,000 (-141,000/-197,000)
2. B&B 753,000 (-16,000/-23,000)
3. DAYS 541,000 (+4,000/+100,000)
4. ATWT 537,000 (-23,000/-45,000)
5. GH 506,000 (+39,000/-100,000)
6. AMC 493,000 (+44,000/-23,000)
7. OLTL 441,000 (+31,000/-96,000)
8. GL 431,000 (-29,000/-78,000)





Dailies






NBC Press Release
‘DAYS OF OUR LIVES’ MATCHES AN 18-WEEK HIGH

FOR THE WEEK OF SEPT. 29-OCT. 3, ‘DAYS’ IS UP 18 PERCENT VERSUS ITS WOMEN 18-49 RATING FOR THE SAME WEEK LAST YEAR

BURBANK, Calif. – October 9, 2008 – NBC’s “Days of our Lives” has matched its highest women 18-49 rating in 18 weeks, lifting the daytime drama 18 percent above its rating for the same week last year.

For the week of September 29-October 3, “Days of our Lives” (1.3 rating, 8 share among women 18-49, 1.0/6 among women 18-34) ranked #4 among network daytime programs in the women 18-49 category and tied for #3 in the women 18-34 demo.

“Days of our Lives” equaled its highest women 18-49 rating since the week of May 26-30 and earned its highest women 18-34 rating since the week of August 11-15. The 1.3 rating among women 18-49 is an 18 percent increase on “Days’” year-ago rating of a 1.1.

Season to date, “Days of our Lives” is tied for #4 among daytime programs in the women 18-49 race and ranks #4 outright among women 18-34

Ratings reflect “live plus same day” data unless otherwise noted.

ABC Press Release
October 9, 2008

Fringe Ratings Report: ABC Daytime Programming
Week of September 29, 2008

For the Fifth Week Running, ABC is Daytime’s No. 1 Network in Women 18-49

Daytime’s No. 1 Program for the Second Straight Week, “The View”
Delivers its Best Ratings in More Than One Year in Women 18-34

In Women 18-49, This Week Qualifies as “The View’s”
Most-Watched Week in Six Months in the Key Demo

For the Fifth Consecutive Week, “The View” and “General Hospital” Rank Among Daytime’s Top 5 Programs in Total Viewers, with Both Top 3 Players
for the Third Straight Week in Women 18-34 and Women 18-49

In Women 18-34 and Women 18-49, ABC Owns 3 of Daytime’s Top 5
Programs with “General Hospital,” “The View” and “One Life to Live”

With its Streak as a Top 5 Player in Daytime Extending to 25 Weeks,
“One Life to Live” Surpasses CBS’ “As the World Turns” at 2 O’clock
by 34% in Women 18-34 and by 10% in Women 18-49

In the 3 O’Clock Hour, “General Hospital” More Than Doubles CBS’
“Guiding Light” in Women 18-34, With the Margin of Victory
72% in Women 18-49 and 37% in Total Viewers

ABC Daytime

• For the fifth successive week, ABC ranked as Daytime’s No. 1 network in Women 18-49 (1.3 rating - tied), surpassing third-place CBS by 8% (1.2 rating). Based on deliveries, ABC (866,000) edged out NBC (831,000) as the most-watched network in Daytime by 4%.

• Daytime’s No. 1 program for the second straight week in Women 18-34 (385,000), “The View” posts its best deliveries in more than one year, or 53 weeks - - since week of 9/24/07. In Women 18-49 (911,000), this week was “The View’s” most-watched week in six months, or 25 weeks - - since week of 4/7/08.

• For the fifth week running, “The View” (No. 3 – 3.89 million) and “General Hospital” (No. 5 – 2.95 million) positioned among Daytime’s Top 5 programs in Total Viewers. In Key Women, for the second week in a row, both shows tied for No. 1 in Women 18-34 and ranked among the Top 3 in Women 18-49.
• In Women 18-34, for the second straight week “The View” (385,000/1.1 rating) and “General Hospital” (357,000/1.1 rating) tied as the week’s No. 1 program in Daytime in the key target. With “One Life to Live” (No. 5T - 255,000/0.8 rating) rounding out the Top 5, ABC was home to 3 of the week’s Top 5 programs for the second successive week.

• In Women 18-49, ABC was home to 3 of Daytime’s Top 5 programs with“General Hospital” (No. 2 – 1.02 million/1.5 rating), “The View” (No. 3 – 911,000/1.4 rating) and “One Life to Live” (No. 5T – 800,000/1.2 rating).

• Ranking among Daytime’s Top 5 programs for 25 straight weeks, “One Life to Live” defeated CBS’ “As the World Turns” at 2 o’clock by 34% in Women 18-34 (255,000 vs. 191,000) and by 10% in Women 18-49 (800,000 vs. 730,000).

• At 3 o’clock, “General Hospital” more than doubled CBS’ “Guiding Light” in Women 18-34 (122%; 357,000 vs. 161,000), and topped the time period competitor by 72% in Women 18-49 (1.02 million vs. 592,000) and by 37% in Total Viewers (2.95 million vs. 2.15 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of September 29, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.51 million No. 1 ABC 1.3/866,000
No. 2 ABC 2.93 million No. 1 NBC 1.3/831,000
No. 3 NBC 2.51 million No. 3 CBS 1.2/777,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating):

The Young & the Restless CBS 1.7/1.10 million
General Hospital ABC 1.5/1.02 million
The View ABC 1.4/911,000
Days of Our Lives NBC 1.3/831,000
Bold and the Beautiful CBS 1.2/817,000
One Life to Live ABC 1.2/800,000


Source: NTI, Live + Same Day, Current Week of 9/29/08. All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)

Edited by Rick, Oct 10 2008, 02:35 AM.
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downwhtone
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I can't believe NBC released a press release. I can't even remember the last time they did that.
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PhoenixRising05
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GET EM STEPH!!

The fact that they released a press release tells you NBC doesn't give a flip about the HH numbers anymore. It's all about the demos. they are hyping Days 18-49 and to a lesser extent there 18-34 numbers in a week where they were down in viewers (although minimal) and likely stayed the same in HH. That is why I think Days is being renewed. The focus has gone back to what it was in the early 2000's...demos. The shows strayed from that when ratings started crashing but I'm guessing most soaps know they can't stop the bleeding. The networks do too. Look at the primetime numbers. There are just too many options and with DVR's and people watching soaps online, there are too many other ratings factors now. The system has always been flawed but now it's not an accurate measure at all so the networks turn to demos. NBC clearly is looking at them. I can't recall the last time NBC put out a release and them putting one out now and hyping up demos is telling. It explains alot about why Days is sticking around and why so most shows don't seem concerned anymore about the HH numbers.
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Rakesh198
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downwhtone
Oct 9 2008, 06:05 PM
I can't believe NBC released a press release. I can't even remember the last time they did that.
Well it looks like NBC renewed the show and they are going to back it up.
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PhoenixRising05
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GET EM STEPH!!

Yeah. Networks don't usually brag about shows in press releases that they hate or that they cancelled :laugh: .
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King
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I hope we get a press release about the two year renewal soon.
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Angie79
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Royal Reporter

Great news! I hope we get the official announcement soon too.
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Y&RWorldTurner
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Sharongate, bitches!

From Toups at SON:

Ratings for the week September 29 - October 3, 2008

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,939,000 (-256,000/-557,000)
2. B&B 3,585,000 (-27,000/-123,000)
3. GH 2,945,000 (+164,000/-85,000)
4. ATWT 2,732,000 (-2,000/-290,000)
5. DAYS 2,506,000 (-65,000/+166,000)
6. OLTL 2,494,000 (+17,000/-266,000)
7. AMC 2,381,000 (+38,000/-242,000)
8. GL 2,154,000 (+20,000/-404,000)


HH
1. Y&R 3.6/13 (-.1/-.4)
2. B&B 2.6/9 (same/-.2)
3. GH 2.3/7 (+.1/-.1)
4. ATWT 2.0/7 (same/-.3)
5. DAYS 1.9/7 (same/+.1)
5. OLTL 1.9/7 (same/-.3) <------- ties low rating
7. AMC 1.8/6 (same/-.4) <-------- ties low rating
8. GL 1.5/5 (same/-.4) <--------- ties low rating


Women 18-49 Viewers
1. Y&R 1,100,000 (-71,000/-40,000)
2. GH 1,016,000 (+69,000/-29,000)
3. DAYS 831,000 (+81,000/+81,000)
4. B&B 817,000 (-19,000/-37,000)
5. OLTL 800,000 (+8,000/-170,000)
6. AMC 732,000 (-4,000/-115,000)
7. ATWT 730,000 (+23,000/-45,000)
8. GL 592,000 (+23,000/-92,000)


Women 18-49 Rating
1. Y&R 1.7/11 (-.1/same)
2. GH 1.5/9 (+.1/-.1)
3. DAYS 1.3/8 (+.2/+.2)
4. B&B 1.2/8 (-.1/-.1)
4. OLTL 1.2/8 (same/-.3)
6. AMC 1.1/7 (same/-.2)
6. ATWT 1.1/7 (same/-.1)
8. GL 0.9/5 (same/-.1)


Girls 12-17 Viewers
1. Y&R 45,000 (-16,000/-21,000)
2. AMC 32,000 (+11,000/+21,000)
2. B&B 32,000 (-7,000/+17,000)
4. DAYS 29,000 (same/-6,000)
5. GH 24,000 (+11,000/-11,000)
6. ATWT 23,000 (-7,000/+10,000)
7. OLTL 15,000 (+3,000/+3,000)
8. GL 10,000 (-7,000/-10,000)


Women 18-34 Rating
1. GH 1.1/7 (+.1/same)
2. Y&R 1.0/7 (same/-.2)
2. DAYS 1.0/6 (+.1/same)
4. OLTL 0.8/5 (same/-.1)
5. B&B 0.7/5 (same/-.1)
5. AMC 0.7/5 (same/-.1)
7. ATWT 0.6/4 (+.1/-.2)
8. GL 0.5/3 (+.1/-.2)


Men 18+ Viewers
1. Y&R 1,137,000 (-141,000/-197,000)
2. B&B 753,000 (-16,000/-23,000)
3. DAYS 541,000 (+4,000/+100,000)
4. ATWT 537,000 (-23,000/-45,000)
5. GH 506,000 (+39,000/-100,000)
6. AMC 493,000 (+44,000/-23,000)
7. OLTL 441,000 (+31,000/-96,000)
8. GL 431,000 (-29,000/-78,000)
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Y&RWorldTurner
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Sharongate, bitches!

Day-To-Day Ratings - HH/Total Viewers

AMC
Monday: 1.9/2,503,000
Tuesday: 1.6/2,080,000
Wednesday: 1.9/2,416,000
Thursday: 1.9/2,521,000
Friday: 1.8/2,383,000

ATWT
Monday: 2.1/2,836,000
Tuesday: 2.1/2,799,000
Wednesday: 1.9/2,586,000
Thursday: 2.1/2,826,000
Friday: 1.8/2,613,000

B&B
Monday: 2.7/3,782,000
Tuesday: 2.7/3,566,000
Wednesday: 2.4/3,222,000
Thursday: 2.8/3,883,000
Friday: 2.5/3,473,000

DAYS
Monday: 1.9/2,454,000
Tuesday: 1.9/2,461,000
Wednesday: 2.0/2,643,000
Thursday: 2.0/2,572,000
Friday: 1.8/2,403,000

GH
Monday: 2.3/3,072,000
Tuesday: 2.2/2,800,000
Wednesday: 2.2/2,800,000
Thursday: 2.4/3,120,000
Friday: 2.2/2,935,000

GL
Monday: 1.5/2,206,000
Tuesday: 1.6/2,171,000
Wednesday: 1.5/2,098,000
Thursday: 1.6/2,187,000
Friday: 1.5/2,110,000

OLTL
Monday: 1.9/2,501,000
Tuesday: 1.8/2,316,000
Wednesday: 1.9/2,479,000
Thursday: 2.1/2,753,000
Friday: 1.8/2,413,000

Y&R
Monday: 3.9/5,468,000
Tuesday: 3.6/4,871,000
Wednesday: 3.3/4,651,000
Thursday: 3.6/5,144,000
Friday: 3.4/4,563,000
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Steve Frame
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Wow what happened on Friday. Every show dropped at least .2 on Friday.

I am glad NBC did this release to show a backup of Days but putting focus and bragging on one or 2 demos is what has gotten Daytime in the condition it is in today. When they quit producing a show that would appeal to all audiences the soaps killed themselves and shot themselves in the foot.

A show cannot survive that has limited appeal esp. when it is on a network that is competing for a wide range of viewers and esp. when those networks have a viewing audience that is getting older.

People have asked over the years why has Y&R maintained higher ratings for a longer period of time and that is because Bill Bell never bought into the youth craze that all the other shows did. He featured young actors as he always did but he never let that be the total aspect of the show he put forth.

And as all the other shows have fallen Y&R has had a loyal backbone audience of older viewers that have stuck with it.

I don't get to see all the demos like I once did or we all once did when our old pal used to get them for us here, but a few weeks ago when I talked to my friend at the CBS affiliate here I asked her what Y&R's over 50 Demo rating was and she told me it was a 5.1.

That is a plus for Y&R - they have a strong base in that demo and it helps to carry them through. And that set of viewers are known to be the most loyal.
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jane1978


Congrats to DAYS. I really liked last week and thought the follow up of Trent´s murder was very well done.
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Rick
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Dreamlander

Steve Frame
Oct 10 2008, 12:15 AM

People have asked over the years why has Y&R maintained higher ratings for a longer period of time and that is because Bill Bell never bought into the youth craze that all the other shows did. He featured young actors as he always did but he never let that be the total aspect of the show he put forth.
Steve, I know you haven't watched a minute of soaps since April, but DAYS is very well balanced nowaways and I think that's why there's an uptick in numbers.

Edited by Rick, Oct 10 2008, 02:38 AM.
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PhoenixRising05
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GET EM STEPH!!

Rick
Oct 10 2008, 02:32 AM
Steve Frame
Oct 10 2008, 12:15 AM

People have asked over the years why has Y&R maintained higher ratings for a longer period of time and that is because Bill Bell never bought into the youth craze that all the other shows did. He featured young actors as he always did but he never let that be the total aspect of the show he put forth.
Steve, I know you haven't watched a minute of soaps since April, but DAYS is very well balanced nowaways and I think that's why there's an uptick in numbers.

Not only that but things are actually happening. The stories are more defined and the show is committing to things, which gives the stories a direction. We actually have stories building to something now and you can tell things have stabilized behind the scenes. I will say what I always say again...the two worst things any show can be is boring and directionless. Hell, even being one is bad. Days was both in May and June and, despite getting somewhat exciting in July, it still lacked direction. It found it in September after Scott left and Tomlin joined and the show is much better.

Days is the only one up versus last year, which I think was the weeks after the time slow switch due to Passions leaving NBC so not a surprise there. I'm not surprised at the horrible numbers for September. September and October are horrible ratings months and usually that is because soaps don't do much in both months. It's alot of story building to sweeps. November is when things turn around and things usually stay good right into March for most of the shows as they feel it's the best time to hook people with the holidays and such. Only issue there is people have more options and are clearly watching less TV or less soaps so that strategy does not work as much anymore.
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FanODays


Spin it all they want, 1.9 ratings suck and I think they will continue to go down. I know right now the drama on Wall Street and what's left of my 401k is holding my attention more.
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Rakesh198
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Thanks Y&R!
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Manny
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WTF is with Y&R? One day 3.9, two days later 3.3?! Why such big changes?!
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☼ Jinx ☼
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Live. Love. Laugh. ♥

Rick
Oct 10 2008, 02:32 AM
Steve Frame
Oct 10 2008, 12:15 AM

People have asked over the years why has Y&R maintained higher ratings for a longer period of time and that is because Bill Bell never bought into the youth craze that all the other shows did. He featured young actors as he always did but he never let that be the total aspect of the show he put forth.
Steve, I know you haven't watched a minute of soaps since April, but DAYS is very well balanced nowaways and I think that's why there's an uptick in numbers.

I've heard that from several people actually regarding DAYS. I stopped watching in the middle of the summer because of work but this Nicole-Sami storyline has me totally intrigued.
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Steve Frame
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The Nicole-Sami storyline is one of the things that still keeps me away.

I still keep up with all the shows via the spoilers. I got to Soapdom every week and read the First Peeks and then each week read Lynda Hirsch's 3 columns and of course Nelson's columns.

Right now the only story that I have seen projections on that even interests me at all in the 8 shows is Pine Valley's tornado and the Bianca getting a love interest. I may actually break my pattern of not watching any 8 shows and watch that.

As Rick said I have not watched anything since April. The last thing I watched was Angie & Jesse's wedding and stuck around to see Tad reunited with Kate. And then I was out again when it went back to the sextette from hell.

I quit watching all the other 7 right before that. And nothing on any 8 show has made me want to return.
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Trinidad


Not for nothing, I just came back to DAYS in late September after a long absence because I saw they were airing Phloe scenes again. Same with people at work and in my co-worker's sorority. When I let them know about potential Phloe as well as Brady, they all started watching again. The sorority even had a "Buh-bye Morgan, Philip Still Loves Chloe" viewing party (that's what it said on the flyer!) for the October 3rd episode. :cheers:

Not everyone is a Sami/EJAMI/LUMI fan. In fact, every single person I know who watches DAYS absolutely loathes Sami, and no longer of the love-to-hate variety. They full-on resent how the character has been eating the show this year. "The Sami Show" is the reason many fans I know tuned out to begin with, including me. So perhaps that the show is now also focusing on other characters is one of the reasons more people are watching.
Edited by Trinidad, Oct 16 2008, 02:59 AM.
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