Welcome Guest [Log In] [Register]



Hello, soap fans -- and welcome to Daytime Royalty!

For those unfamiliar, we are an uncensored community for fans and lovers of the daytime genre. We have a no-holds-barred atmosphere in regards to the shows, writers, actors etc. but we do not allow member bashing in any form.

You're currently viewing our forum as a guest. This means you are limited to certain areas of the board and there are some features you can't use. If you join our community, you'll be able to access member-only sections, and use many member-only features such as customizing your profile, sending personal messages, and voting in polls. Registration is simple, fast, and completely free.

Join our community!

If you're already a member, please log in to your account to access all of our features.

Username:   Password:
Add Reply
Bad Economy Good for TV?; TV Guide thinks so
Topic Started: Oct 22 2008, 02:15 AM (193 Views)
Rick
Member Avatar
Dreamlander

Rough economic economy could mean a boost in the TV Ratings.

As money gets tight, more people are likely to hang out at home in front of their TV set. "Historically, people do flock to entertainment," says Fox entertainment president Kevin Reilly. "It will probably be good for us. There's a lot of good, free programming in your living room every night."

The downturn may also offer a break to struggling shows that need some patience and nurturing. Networks will think twice about canceling a ratings-challenged series since any programming change allows advertisers to get their money back if they don't want their commercials to run during a replacement show.

For pay television the murky outlook may be trickier to navigate. Families will keep cable Tv when even when looking to cut their budgets, but some may decide to save a few bucks by scaling back on specific pay channels. In the second quarter of 2008, HBO experienced a slight decline in subscribers--the premium-cable networks first such drop since the last major recession in the early 90's.

A prolonged economic downturn will also delay the arrival of new futuristic gadgetry that promise to combine TV viewing and the Web in your cable box. "Some of the technological rollout that may have really transformed the TV business is going to be slowed down now, " says Reilly. "There's not going to be funding, and the consumer is not going to have the discretionary income to pay for it."
Offline Profile Quote Post Goto Top
 
1 user reading this topic (1 Guest and 0 Anonymous)
« Previous Topic · Primetime Discussion · Next Topic »
Add Reply