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LATEST RATINGS: Good week for CBS, DAYS, AMC; GH/DAYS rise in 18-49 demos; tied for 2n
Topic Started: Dec 18 2008, 07:05 PM (1,950 Views)
LovingDays


Total Viewers
1. Y&R 5,170,000 (+154,000/-610,000)
2. B&B 3,880,000 (+283,000/-193,000)
3. DAYS 2,894,000 (+158,000/+226,000)
4. GH 2,794,000 (-59,000/-30,000)
5. ATWT 2,793,000 (+99,000/-416,000)
6. AMC 2,567,000 (+26,000/+91,000)
7. OLTL 2,491,000 (-127,000/+12,000)
8. GL 2,139,000 (+128,000/-487,000)


HH
1. Y&R 3.7/12 (+.1/-.5)
2. B&B 2.8/9 (+.1/-.2)
3. GH 2.2/7 (same/same)
4. DAYS 2.1/7 (+.1/same)
5. ATWT 2.0/7 (same/-.4)
5. AMC 2.0/6 (+.1/same)
5. OLTL 2.0/6 (same/same)
8. GL 1.6/5 (+.1/-.4)


Women 18-49 Viewers
1. Y&R 1,105,000 (-10,000/-183,000)
2. GH 973,000 (+34,000/+32,000)
3. DAYS 964,000 (+134,000/+44,000)
4. B&B 890,000 (+19,000/-51,000)
5. OLTL 801,000 (-6,000/+15,000)
6. AMC 773,000 (+7,000/+50,000)
7. ATWT 723,000 (-14,000/-78,000)
8. GL 578,000 (+8,000/-146,000)


Women 18-49 Rating
1. Y&R 1.7/10 (same/-.3)
2. GH 1.5/9 (+.1/+.1)
2. DAYS 1.5/8 (+.2/+.1)
4. B&B 1.3/8 (same/-.1)
5. AMC 1.2/7 (same/+.1)
5. OLTL 1.2/7 (same/same)
7. ATWT 1.1/6 (same/-.1)
8. GL 0.9/5 (same/-.2)


Girls 12-17 Viewers
1. Y&R 39,000 (+19,000/-34,000)
2. DAYS 24,000 (-5,000/-1,000)
3. ATWT 21,000 (+8,000/-10,000)
4. GH 20,000 (-3,000/-12,000)
4. OLTL 20,000 (-14,000/+8,000)
6. B&B 18,000 (+8,000/-12,000)
6. GL 18,000 (+12,000/-11,000)
8. AMC 12,000 (-12,000/-7,000)


Women 18-34 Rating
1. DAYS 1.2/7 (+.1/+.1)
1. Y&R 1.2/7 (+.1/+.1)
3. GH 1.0/6 (-.1/+.1)
4. B&B 0.8/5 (-.1/+.1)
4. AMC 0.8/5 (-.1/+.1)
6. ATWT 0.7/4 (-.2/+.1)
6. OLTL 0.7/4 (-.1/same) <------ ties low rating
8. GL 0.5/3 (-.1/same)


Men 18+ Viewers
1. Y&R 1,348,000 (+95,000/-89,000)
2. B&B 919,000 (+170,000/-70,000)
3. DAYS 661,000 (+27,000/+90,000)
4. ATWT 620,000 (+77,000/-136,000)
5. AMC 564,000 (+67,000/+7,000)
6. GL 509,000 (+106,000/-45,000)
7. GH 503,000 (+9,000/-61,000)
8. OLTL 459,000 (+12,000/-49,000)

----------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC
Monday: 2.0/2,524,000
Tuesday: 2.0/2,637,000
Wednesday: 2.1/2,628,000
Thursday: 1,8/2,462,000
Friday: 2.0/2,583,000

ATWT
Monday: 1.9/2,577,000
Tuesday: 2.1/2,914,000
Wednesday: 2.2/2,863,000
Thursday: 1.9/2,766,000
Friday: 2.0/2,843,000

B&B
Monday: 2.9/4,128,000
Tuesday: 2.9/3,978,000
Wednesday: 2.9/3,710,000
Thursday: 2.6/3,744,000
Friday: 2.7/3,840,000

DAYS
Monday: 2.1/2,987,000
Tuesday: 2.1/2,923,000
Wednesday: 2.2/2,805,000
Thursday: 2.0/2,935,000
Friday: 2.1/2,819,000

GH
Monday: 2.4/2,967,000
Tuesday: 2.2/2,919,000
Wednesday: 2.1/2,668,000
Thursday: 2.1/2,800,000
Friday: 2.1/2,615,000

GL
Monday: 1.5/2,058,000
Tuesday: 1.7/2,351,000
Wednesday: 1.6/2,108,000
Thursday: 1.5/2,057,000
Friday: 1.5/2,122,000

OLTL
Monday: 2.0/2,496,000
Tuesday: 1.9/2,468,000
Wednesday: 2.0/2,418,000
Thursday: 2.0/2,608,000
Friday: 2.0/2,464,000

Y&R
Monday: 3.8/5,352,000
Tuesday: 3.7/5,281,000
Wednesday: 3.8/5,096,000
Thursday: 3.5/5,033,000
Friday: 3.6//5,088,000
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zyona


Are we watching the same show? I think Corday is paying somebody to help him with the rating, because there is no way this shitty storylines are helping the rating.
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King
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Go DAYS!


I am catching up. I am liking what I am seeing. But still two weeks behind these ratings so I won't comment. LOL.
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FanODays


zyona
Dec 18 2008, 07:12 PM
Are we watching the same show? I think Corday is paying somebody to help him with the rating, because there is no way this shitty storylines are helping the rating.
I wonder if fans of Deidre and Drake are tuning back in so they can see their favs while they still can. If so, then they are probably surprised to find out they won't see them afterall.
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hoochielicious
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Queen Hoochie

I'm glad DOOL is going up, but what the heck are these ppl liking? Dr Dan and his roaming hands?
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Ellie


I think it's a few things:

1) Bad weather in the east.

2) College breaks.

3) The show has in the past few weeks (because of the firings) received the most 'mainstream' publicity it has in years.
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hops
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Ellie
Dec 18 2008, 08:33 PM
I think it's a few things:

1) Bad weather in the east.

2) College breaks.

3) The show has in the past few weeks (because of the firings) received the most 'mainstream' publicity it has in years.
Agree on all counts. All the shows stayed the same or made a small gain. I think Daytime soaps have gotten quite a bit of free publicity lately.
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kserox10


I am glad AMC rose. :)

Also glad/mad that DAYS rose because when Korday sees these ratings he is going to keep these bad storylines.......
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Mason


I've given up on trying to understand DAYS and the ratings. It seems whenever the show is good, the numbers go down or stay the same. When the show sucks, they go up. Go figure.
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PhoenixRising05
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GET EM STEPH!!

Ellie
Dec 18 2008, 08:33 PM
I think it's a few things:

1) Bad weather in the east.

2) College breaks.

3) The show has in the past few weeks (because of the firings) received the most 'mainstream' publicity it has in years.
There wasn't much bad weather in the east. I live in NY so I know LOL. If there was bad weather, everyone would've went up.

I think college breaks has something to do with it but many colleges were having finals last week so I don't think that affected it that much. Usually college and school breaks and more people being home begin to increase ratings around the 3rd week of December so Days' traditional best weeks are to come.

I don't think the publicity is doing anything either. J&M haven't done shit for the ratings all year. Hell, they haven't since the SSK. In terms of the fans who count in the Nielson's, I think those J&M fans have already stopped watching. I think many long-time fans have. I think those left will watch no matter what and that new fans are checking it out, perhaps even some Passions fans. The news about J&M hit the mainstream in November and for the two weeks after the show didn't move all that much in numbers, despite more stuff going on (Nick/Melanie, Nicole's miscarriage) It's been going up when things calmed down, which is weird. Days seems to go up more from filler and setup weeks. Go figure.

Here is what I think: Days didn't go up in November because the soaps it competes with did. Once those soaps fell, they went up. Can't be a coincidence. And, I hate to say it, but I think some people just like what they see. People may be bitching on here and other boards but I don't think they represent everyone. The ratings don't either but the people who count and who measure whether a show sticks around or not are watching and that is good enough for the network and Days. This is why they are going to keep doing what they are doing. They've seen better results without the vets and with all the changes then they did with them. Not saying it's right but something is working. Days is up across the board.

Good for Y&R too and AMC. I feel bad for OLTL but I think they need to cut down on Todd and Marty for a bit. I know it's the A story but it's been that way for some time and I think people want more variety.
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Ellie


Tim, perhaps I shouldn't have said "in the East" meaning the entire east coast, but there was some bad weather which I think played a role. But more important, do you honestly think that the fact that the show was mentioned on the nightly news across the country had nothing to do with the ratings?
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King
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I kind of think kids in college don't really watch soaps anymore...I dunno. In the 90's and 80's, soaps were huge so I could see that.

But I really don't think college breaks affect ratings....
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PhoenixRising05
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GET EM STEPH!!

Ellie
Dec 18 2008, 09:58 PM
Tim, perhaps I shouldn't have said "in the East" meaning the entire east coast, but there was some bad weather which I think played a role. But more important, do you honestly think that the fact that the show was mentioned on the nightly news across the country had nothing to do with the ratings?
No because studies have shown people don't even watch the news anymore LOL. My nephew took a media class at college and has brought home a ton of research on this. I always look through his school stuff because I like to pick up on new things and I was shocked by how little people watch the news.

I don't think that publicity did a thing because, remember, the Neilson's are a select group so I don't see a mass amount of them tuning in because of news of J&M's firing on the news. No way. I don't see general or casual audiences simply turning into a soap because Dee Hall and Drake Hogestyn were fired LOL. Most of those people don't even watch soaps or at least no longer care about them. That is why ratings are down in the first place.

Besides, the news came out in November and most of the major news outlets focused on it the week of Thanksgiving when the news was still huge and recent. The weeks Days saw these major gains were the week after that and this week. I don't see a correlation.

I think King is right too. Colleges may not affect things as much as they once did because even during the holidays the soaps don't go up like they used to.

One thought I had...I remember Sara Bibel's blog listing the DVR numbers and Days' had very high DVR numbers. I wonder if maybe college students being home, unemployment rates being high (there has been alot of talk about people turning back to soaps now with them being home), or more people being home in general (some people seem to take most of their vacation time this month) for whatever reason has led to the numbers jumping in terms of people not using their DVR but watching live instead since they are home. That could be possible and would explain why Days is the one seeing huge jumps.

I wish we could see DVR numbers weekly because if there was a drop in them the last two weeks, that could explain some of Days' surge.
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Ellie


^ I never understand when people say "the Nielsen's are a select group". Nielsen works hard to try to get a sampling which is a microcosm of the general viewing audience. The theory is that whatever the Nielsen group does reflects the audience as a whole. Their methodology might be slightly off, but that is what they're trying to achieve.

Ok, in any case, I disagree with you. I think that people who watch the nightly news are exactly the type of people who would watch soaps, and I think the exposure Days got did contribute to the ratings gain. And though I think it's in part Deidre and Drake, what I'm actually trying to say is that regardless of the reason for the media exposure, Days was featured on news shows and in newspapers across the country, and I think that does make a difference. I'm sure NBC is loving the exposure this is getting, and I wouldn't be too surprised if they attributed a ratings gain to this as well.
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PhoenixRising05
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GET EM STEPH!!

Ellie
Dec 18 2008, 10:30 PM
^ I never understand when people say "the Nielsen's are a select group". Nielsen works hard to try to get a sampling which is a microcosm of the general viewing audience. The theory is that whatever the Nielsen group does, reflects the audience as a whole. Their methodology might be slightly off, but that is what they're trying to achieve.

Ok, in any case, I disagree with you. I think that people who watch the nightly news are exactly the type of people who would watch soaps, and I think the exposure Days got did contribute to the ratings gain. And though I think it's in part Deidre and Drake, what I'm actually trying to say is that regardless of the reason for the media exposure, Days was featured on news shows and in newspapers across the country, and I think that does make a difference. I'm sure NBC is loving the exposure this is getting, and I wouldn't be too surprised if they attributed a ratings gain to this as well.
I don't see it. If it does, maybe a bit but not more then that but agree to disagree as usual LOL.

Your right about the Nielson's but it doesn't work out that way and things have changed over the years. It's always been accepted that the ratings never equate to quality, I still remember in recent years how people on the boards loved something a show did and felt it had a huge week and nothing came of it ratings-wise while a show that sucked and did nothing got big numbers. There is rhyme or reason and I always said if someone could figure out the ratings and how to increase them more consistently and maintain those numbers, then they would look like a genius. Days has been doing that since October.. It's been slowly building and I think it's had really one bad week in terms of total viewers. The HH have been steady. Demos have been steady. That is why I don't think this is just because of publicity or something recent. I think it's been steadily coming and I also think a drop in DVR numbers may play into it too but we may never know that since the numbers are not published.anywhere.
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Ellie


^ haha ok, I know we have had this discussion about ratings in general before, and I know we disagree, so we'll leave it at that.
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hops
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I meant what you meant Ellie. No where did I mention D&D and you didn't either. I said the publicity and I meant in general. My brother even heard about it on the radio news in Vancouver. And Days was not the only soap making news with cuts. It all generated a lot of publicity that daytime has not had in years. I'm just saying it might have made a few people tune into all soaps (as they all went up or stayed the same) that hadn't for awhile to see what was going on.
Edited by hops, Dec 18 2008, 11:47 PM.
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PhoenixRising05
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GET EM STEPH!!

hops
Dec 18 2008, 11:44 PM
I meant what you meant Ellie. No where did I mention D&D and you didn't either. I said the publicity and I meant in general. My brother even heard about it on the radio news in Vancouver. And Days was not the only soap making news with cuts. It all generated a lot of publicity that daytime has not had in years. I'm just saying it might have made a few people tune into all soaps (as they all went up or stayed the same) that hadn't for awhile to see what was going on.
That is my fault. I should've mentioned publicity in general but with so much focus on J&M lately, it was on my mind so I just focused on them.

First off, numbers for all soaps did not go up. Last week they did but it was not in the way of huge gains and I don't think any amount of publicity is going to bring that many fans to soaps across the board. Not in the span of a few weeks. Not that many people are going to care enough. Just look at this week. With the exception of Days, AMC, and CBS, the soaps lost viewers and only Days saw a substantial gain. Even if you buy the publicity argument, they left awful quick and Days is still going strong so it's hard to buy. I won't say that it doesn't have any impact but not enough to bring all 8 soaps up last week and it doesn't ring true with this week's numbers.
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daisysmommy


Well, purely # wise, even GL had a substantial gain...so did B&B.

I agree, nums are odd on DOOL...I do think it may be due to all sorts of odd tune-in/tune-out factors (DHs, Lucci/Nixon, unemployment, snow, college, etc).

I'll bet advertising tanks anyway, especially on local level, and that's the only reason ratings exist-- to make a market in ad revenue.

It's sort of irrelevant...unless it holds thru Feb sweeps, rates won't change based on viewership...and who even knows who will be in business at that point anyway. Iceland may own the US by then.

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cjknick
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I don't think you can say that only Days benefited from bad weather or college students etc ... all soaps benefit from those things ... it looks like Days just brought in more viewers and thus the rating increase Weds was a good day for Days. Whatever happened more people tuned in. The Passion guys have been with us for weeks now, it has been out there that Dee and Drake are going for weeks now so I don't know if you can give all the credit to those situation .... the point is who knows why - but higher ratings are a good thing - I hope Days keeps it up!
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