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MyNetworkTV Eases Past The CW; MNTV Up over 50% from last season
Topic Started: Jan 21 2009, 06:02 AM (676 Views)
Rick
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Dreamlander

MyNetworkTV Eases Past CW

Unlike the other broadcast networks, which are seeing an erosion of ratings, upstart MyNetworkTV has seen ratings grow this season. In fact, MyNetworkTV is the only of the six English-speaking broadcast nets to grow this season.

The network is averaging 1.76 million viewers each night, up from 750,000 last season, according to Nielsen Media Research (via the AP). The network is also up 50% over the same time last year in the 18-49 demographic, writes Media Life.

The network is now beating the CW in terms of prime time viewers, thanks mostly to professional wrestling. The CW used to air World Wrestling Entertainment, but jettisoned the content because it didn’t appeal to the network’s strategy of reaching young women. MyNetworkTV, meanwhile abandoned its original strategy of airing prime time, English-language telenovelas.

Now, MyNetworkTV’s airing of WWE on Friday night is the network’s most popular program of the week.

But even without wrestling, the network is up. Much of that is due to its shows that appeal to people channel-surfing, rather than to those who choose to tune in to specific shows at specific days and times of the week. Those include repeats of The Twilight Zone, Jail, a show that follows a person through the first few days of being locked up, and World’s Funniest Moments, a collection of short videos hosted by Arsenio Hall.

During last spring’s upfront, MyNetworkTV sold branded nights - entertainment on Monday, reality crime on Tuesday, comedy on Wednesday, action movies Thursday, WWE Smackdown on Friday and family movies on Saturday - in an attempt to make it easier for advertisers to buy the network, because they would have a clear idea of what the network is trying to accomplish.

MyNetworkTV, shown on 10 Fox-owned stations and with 170 affiliates, was created by News Corp. when the WB and UPN dissolved and reformed as the CW.

ION is another network that, though small - it pulls a total audience of 610,000 - is growing. It is up 9% in total viewers, and 19% in the 18-49 demo. ION - formerly the PAX network - has shifted from an emphasis on family friendly shows to a lineup that relies heavily on reruns of shows still airing on broadcast networks. ION is expected to begin adding original programming to its lineup.
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Manny
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I think CW will be canceled as a network really soon...
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bellcurve
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I'm happy for MyNetworkTV's success as a network, even if it is reality and bad sitcoms. I miss the telenovelas, but those were so niche anyway, that even if they would have risen to MyNet's expectations, the network would have canceled them anyway.

CW really screwed the FOX affiliates out of the deal. And alot of CW's programming, aside from the syndie stuff, appeals to the same group of people night after night: young women.
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Mason


Yikes....
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Scott
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I hope the CW doesn't fail, there are some good shows in the channel.
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bellcurve
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Scott
Jan 21 2009, 10:19 PM
I hope the CW doesn't fail, there are some good shows in the channel.
Me either, but they have to take a different approach as a network. I still don't understand some of their programming choices.

And first-run Sundays made CW flourish. Now they're doing reruns.

And pre-CW, the WB was hitting it's stride in regards to more diversity. I don't mean in terms of race, but culture and something different other than the teen show. Reba was a very Un-WBlike sitcom, but it worked SO well. After seeing the show in syndication, I am still surprised the show didn't make the move. It was funny, heartwarming, and really good.

I wouldn't be surprised if, in two or three years if MyNetwork's upswing continues, if they will make a play to head to head with the big four. All it will take will be a major sports acquisition. FOX was utter crap until they scored big with the NFL. Now, well over ten years later, FOX is a major player in the game.

Maybe MyNet should try to acquire NBA basketball and skew it's programming to lure a more male and more urban audience to make a major play for NBC's rank in the network wars. FOX already has football. Murdoch and Ailes should totally go for acquiring a major sport that FOX doesn't offer. If they want to target the urban audience, build crappy sitcoms that may/may not work around that stupid Flavor Flav sitcom. Keep some of the crappy reality shows until one or two of those sitcoms catches on and then start slowly replacing the reality shows with drama series and more sitcoms that skew towards the urban male or the sports watching crowd. MyNet can keep Smackdown, but they've definitely got to acquire basketball or what's left of football on a network whose contract may be up so they can play big.
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Miss Rhi
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Scott
Jan 21 2009, 10:19 PM
I hope the CW doesn't fail, there are some good shows in the channel.
Maybe they can move to MyNetworkTV....... :laugh:


We don't get MyNetworkTV here though.... :(
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Scott
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I just think that most of the CW shows are too generic...they need something that is truly gritty and can hold an audience
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CodeBlazeNuke
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the only show that keeping me right now is Smallville. they lost me after they Caned Veronica Mars and put that stuped GG on it place..

right now i loving that the WB went online now and they have new show coming like Rockvill.
Edited by CodeBlazeNuke, Jan 25 2009, 02:31 PM.
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SpriteEyes
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Outside of Supernatural and the so bad I can't help but watch Gossip Girl, there's not much on their I care for.
Still bitter they cancelled Veronica Mars without letting them get some wrap up shows.
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