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Thur Ratings: Olympics kill ABC
Topic Started: Feb 19 2010, 05:02 PM (680 Views)
Rick
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Dreamlander

Viewers
Olympics 24.8 million
Survivor 12.0 million
Grey’s Anatomy 10.3 million <----------------- Series Low
The Mentalist (R) 8.8 million
CSI (R) 8.0 million
Private Practice 7.6 million <----------------- Series Low
Bones (R) 5.7 million
The Deep End 4.2 million <----------------- Series Low
Past Life 3.5 million <----------------- Series Low
The Vampire Diaries (R) 1.7 million
Supernatural (R) 1.5 million


Adults 18-49
Olympics 7.0/19
Survivor 3.9/11
Grey’s Anatomy 3.7/10 <----------------- Series Low
Private Practice 2.8/7<----------------- Series Low
The Mentalist (R) 1.9/5
CSI (R) 1.7/5
Bones (R) 1.6/4
Past Life 1.1/3 <----------------- Series Low
The Deep End 1.1/3 <----------------- Series Low
The Vampire Diaries (R) 0.7/2
Supernatural (R) 0.7/2
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Mason


Ouch.
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Rick
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Dreamlander

What I don't understand is why ABC is wasting new episodes against the Olympics? I guess only CBS got the memo :shame:
Edited by Rick, Feb 19 2010, 05:04 PM.
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Eric83
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"Relax nobody's having sex.... at least not yet"

DAMN
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Mason


Rick
Feb 19 2010, 05:04 PM
What I don't understand is why ABC is wasting new episodes against the Olympics? I guess only CBS got the memo :shame:
Yeah, I've been thinking that these networks have been fools for airing new episodes right now. Of course the Olympics are going to dominate.
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PhoenixRising05
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Rick
Feb 19 2010, 05:04 PM
What I don't understand is why ABC is wasting new episodes against the Olympics? I guess only CBS got the memo :shame:
I wondered that myself. Idol is different because they've shown they can beat the Olympics.

The Olympics are doing well because the US is. 2006 went bad because the US didn't do as well. Many of the hyped athletes floundered while this time they are doing well. Makes a big difference.
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Manny
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Well I'm glad Survivor managed to maintain audience against the Olympics. But Anatomy was CRUSHED.. but episode was filler anyways, so....
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Rick
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Dreamlander

PhoenixRising05
Feb 19 2010, 06:19 PM
The Olympics are doing well because the US is. 2006 went bad because the US didn't do as well. Many of the hyped athletes floundered while this time they are doing well. Makes a big difference.
That may be a small fraction of it Tim, but not the main reason.



Courtesy of Market Watch
Quote:
 
The popularity of the Vancouver Olympics is part of a resurgence in live-event viewing in recent months, according to Bill Carroll, vice president and director of programming at the media-buying firm Katz Television Group.

CBS's telecast of Super Bowl XLIV earlier this month became the most-watched television program of all time, and ratings for the Golden Globe Awards and last September's Emmy Awards were higher than they were a year earlier.

"Partly it's the economy -- more people are at home," Carroll said. "Part of it is the increasing consumer acceptance of HD television. And of course, this has been one of the worst winters in memory. When you have snow in 49 of the 50 states, that's going to have an impact."


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IMissAremid
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After all... tomorrow is another day!

PhoenixRising05
Feb 19 2010, 06:19 PM
Rick
Feb 19 2010, 05:04 PM
What I don't understand is why ABC is wasting new episodes against the Olympics? I guess only CBS got the memo :shame:
I wondered that myself. Idol is different because they've shown they can beat the Olympics.

The Olympics are doing well because the US is. 2006 went bad because the US didn't do as well. Many of the hyped athletes floundered while this time they are doing well. Makes a big difference.
That is definitely a huge factor. I'm sure that it also helps that they are able to show more live events (as much as NBC punishes us with tape delayed alpine skiing) given that the games are on this continent.

I wonder if NBC will wind up making money on these games despite all the hype or it was decided before the games that they'd be a loser because they couldn't make as much selling the ads ahead of time?

Rick, that is a good point too about this winter being awful making everything TV get better ratings. Although, I don't think the Super Bowl ratings had as much to do with the weather as it did the Saints being in it and everyone (outside of Indy) rooting for them as the big underdog sentimental favorite.
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Matt
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Classic Soap Fan

Thursday was also helped by the fact that it was the finals of the men's figure skating competition which had been set up as the USA vs. Russia *and* the last 2 groups of skaters were aired live.
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King
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Grey's bounced back for S5 and some of S6, but it's back to Sucksville...

though it IS the Olympics...has more of a wider appeal.
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Rick
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Dreamlander

IMissAremid
Feb 20 2010, 09:58 AM
I wonder if NBC will wind up making money on these games despite all the hype or it was decided before the games that they'd be a loser because they couldn't make as much selling the ads ahead of time?

NBC paid $820 million for the rights to the Vancouver Games, but only made about $670 million in ad rates. They sold 100% of their ad space for these games, but it just wasn't enough to offset what they paid. When they placed the bid in 2003 they projected selling $900 million worth of ad space, not counting on a recession LOL

Of course, with the current ratings, they will be able to charge a higher ad rate for the London games in 2012 so they may not lose as much as projected.




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PhoenixRising05
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Rick
Feb 20 2010, 05:34 AM
PhoenixRising05
Feb 19 2010, 06:19 PM
The Olympics are doing well because the US is. 2006 went bad because the US didn't do as well. Many of the hyped athletes floundered while this time they are doing well. Makes a big difference.
That may be a small fraction of it Tim, but not the main reason.



Courtesy of Market Watch
Quote:
 
The popularity of the Vancouver Olympics is part of a resurgence in live-event viewing in recent months, according to Bill Carroll, vice president and director of programming at the media-buying firm Katz Television Group.

CBS's telecast of Super Bowl XLIV earlier this month became the most-watched television program of all time, and ratings for the Golden Globe Awards and last September's Emmy Awards were higher than they were a year earlier.

"Partly it's the economy -- more people are at home," Carroll said. "Part of it is the increasing consumer acceptance of HD television. And of course, this has been one of the worst winters in memory. When you have snow in 49 of the 50 states, that's going to have an impact."


Like IMA said, the Super Bowl had everything going for it, much like the Olympics has with the US doing well with all it's hyped athletes.

The Super Bowl had the best QB in the game vs an underdog that pretty much the whole country was rooting for because of Hurricane Katrina and the fact that they are super likable as a team. Add all that to the fact that it's the Super Bowl and you have a more watched then normal Super Bowl. Weather is never a factor in helping people watch the Super Bowl since most do anyway for one reason or another.

As for the awards shows, the Globes had a number of big movies (Avatar, The Hangover, Inglorious Bastards, Up) and big name actors and actresses up (RDJ, Sandra Bullock, Streep, Clooney, etc) so of course they will see a major increase when you nominate things and people that people actually watch and see LOL.

With these kinds of things, everything has to break right. Many live events have had everything break right more then usual. The Oscars will likely see more viewers then usual too. That is what happens when you nominate things the mainstream actually cares about. The Olympics always live and die by how well the US athletes (especially the hyped ones) do. They've been doing well and Wednesday night was the big night with several of the big athletes competing and winning. That is why that night did well and that is why the Olympics will do well all the way through as long as the US continues to succeed.
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cassie1013


IMissAremid
Feb 20 2010, 09:58 AM
PhoenixRising05
Feb 19 2010, 06:19 PM
Rick
Feb 19 2010, 05:04 PM
What I don't understand is why ABC is wasting new episodes against the Olympics? I guess only CBS got the memo :shame:
I wondered that myself. Idol is different because they've shown they can beat the Olympics.

The Olympics are doing well because the US is. 2006 went bad because the US didn't do as well. Many of the hyped athletes floundered while this time they are doing well. Makes a big difference.
That is definitely a huge factor. I'm sure that it also helps that they are able to show more live events (as much as NBC punishes us with tape delayed alpine skiing) given that the games are on this continent.

I wonder if NBC will wind up making money on these games despite all the hype or it was decided before the games that they'd be a loser because they couldn't make as much selling the ads ahead of time?

Rick, that is a good point too about this winter being awful making everything TV get better ratings. Although, I don't think the Super Bowl ratings had as much to do with the weather as it did the Saints being in it and everyone (outside of Indy) rooting for them as the big underdog sentimental favorite.
I don't understand why NBC isn't taking ADVANTAGE of the fact that the Olympics are in this time zone! In Italy and Beijing, obviously live wouldn't fly - but this time it would, and it makes watching all that more exciting. It's hard to watch with excitement with results available all over the place online. Such a stupid business decision.
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Drew
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cassie1013
Feb 21 2010, 01:44 AM
I don't understand why NBC isn't taking ADVANTAGE of the fact that the Olympics are in this time zone! In Italy and Beijing, obviously live wouldn't fly - but this time it would, and it makes watching all that more exciting. It's hard to watch with excitement with results available all over the place online. Such a stupid business decision.
I dont either. Why is Days of Our Lives not on hiatus? Why is syndicated filler like Ellen and Rachael Ray still airing? There is alot of stuff they could be showing in the afternoon that they're missing out on by not airing anything untill 3pm.

CTV here in Canada is pretty much 24/7 olympics, and its not just because we're hosting them this year. And since the switch in broadcasters its only gotten better. No longer limited to CBC affiliates airing the same thing, its now spread out across over the main network and all of CTV's owned sports outlets all showing different events, and their youth specialty outlets covering athletes and interviews live from Whistler. Perhaps a change is in order in the US as well.
Edited by Drew, Feb 21 2010, 07:13 AM.
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