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The Talk vs. Soaps Ratings Comparison
Topic Started: Oct 19 2010, 01:37 PM (3,607 Views)
BC2.0
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Jester

From Deadline.com

It is tricky to evaluate the ratings performance of CBS' new daytime talk show The Talk as it doesn't air against other network talk shows and it doesn't run at the same time in every market (in most, it airs at 2 PM.) But in its debut yesterday, the show hosted by Sara Gilbert, Julie Chen, Holly Robinson Peete, Sharon Osbourne and Leah Remini averaged an OK 2.1/7 rating in the metered markets. That was 24% from what the network did in the time slot a year ago with recently cancelled soap As the World Turns. It virtually tied the established network competition at 2 PM, soap One Life to Live, which did a 2.2.
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ljacks13
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CBS's PREMIERE OF "THE TALK" LIFTS WOMEN DEMOS
"The Talk" Is Up +22% in Women 25-54, +29% in Women 18-49 and +67% in

Women 18-34 Compared to Year-Ago Time Period

CBS's premiere of its new daytime talk show, THE TALK, boosted key women demographics versus the year-ago time period, according to Nielsen preliminary live plus same day fast affiliate ratings for Monday, Oct. 18.

THE TALK premiered with 2.25m viewers, 1.1 in women 25-54, 0.9 in women 18-49 and 0.5 in women 18-34. Compared to "As the World Turns" on the same day a year ago, THE TALK was up +22% in women 25-54 (from 0.9), +29% in women 18-49 (from 0.7), +67% in women 18-34 (from 0.3).

THE TALK (weekdays 2:00-3:00 PM, ET; 1:00-2:00 PM, PT) is co-hosted by Julie Chen, Sara Gilbert, Sharon Osbourne, Holly Robinson Peete, Leah Remini and Marissa Jaret Winokur. Brad Bessey, Gilbert and John Redmann are executive producers.

http://www.cbspressexpress.com/div.php/cbs_entertainment/release?id=26442

Let's see how long it lasts. If it continues to do well, I think that the soaps are doomed even more now.
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Rick
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Dreamlander

Guess CBS is happy. Better numbers than ATWT in demos, much cheaper to produce. Game shows and talkers will be all daytime consists of in 5-6 years
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Ellie


http://content.usatoday.com/communities/entertainment/post/2010/10/the-talk-debuts-to-soap-opera-sized-ratings/1

'The Talk' debuts to soap-opera sized ratings

Just in: The premiere of CBS' new daytime chat show The Talk drew 2.3 million viewers for Monday's premiere, reports USA TODAY's Gary Levin. That's about the same total that canceled soap As The World Turns claimed on the same day last year, though Talk did better among younger women. ABC's competing soap One Life to Live averaged 2.5 million in the same hour, and The View, which airs earlier in the day, had 3.8 million.
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Drew
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#bbuk

and it'll only go down.
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Ellie


^^ lol yep. I love it. The debut didn't even get great ratings. The show has really been panned by the critics as well.
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Kenny
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I watched it yesterday and I didn't like it at all.

The hosts tried too hard to be funny and the topics they discussed were all fluff. On The View, they actually discuss real issues and they aren't afraid to go at it with each other. On The Talk, they just sat around giggling like gossipy schoolgirls for an hour. And the first guest was Christie Brinkley. Of all people in the world... Christie Brinkley. She couldn't be less relevant if she tried.
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Casey
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#BringBackMartha

Ellie
Oct 19 2010, 05:38 PM
^^ lol yep. I love it. The debut didn't even get great ratings. The show has really been panned by the critics as well.
Could you post some of their comments? LOL.
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DrewHamilton
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I watched the debut episode as well. Major letdown! There's no way this is going to last.
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Snowing Fan
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The View is better,well,sometimes.
Edited by Snowing Fan, Oct 19 2010, 05:45 PM.
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Kenny
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Also, what's with them acting like the concept for this show is something we've never seen before? I remember in the promos they were like, "Sara Gilbert is such a smart girl. This show is her brainchild. She's brilliant." In what way? Barbara Walters came up with the same idea 15 years ago, LoL.
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dc cubs
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ABC had to put their spin on things with this press release comparing the Talk's ratings to its time slot competitor OLTL and also The View.

http://tvbythenumbers.com/2010/10/19/one-life-to-live-betters-premiere-of-the-talk-in-head-to-head-competition-the-view-tops-the-talk-by-1-6-million-viewers/68787

Quote:
 
In Head-to-Head Competition, "One Life to Live" Tops the Launch of CBS' Highly-Publicized "The Talk" by 13% in Total Viewers and 19% in Women 18-49

"The View" Tops the "The Talk" by an Impressive 1.6 Million Total Viewers

and by 25% Among Women 18-49

ABC Daytime

Against the highly-promoted debut of CBS' "The Talk," in head-to-head competition at 2 o'clock, ABC's daytime drama "One Life to Live" defeated "The Talk" by a solid 13% in Total Viewers (2.5 million vs. 2.2 million) and 19% among Women 18-49 (690,000 vs. 581,000).

ABC's "The View" defeated "The Talk" by impressive margins across the board, including by 1.6 million in Total Viewers, or 73% (3.8 million vs. 2.2 million), and by 25% among Women 18-49 (729,000 vs. 581,000).
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DrewHamilton
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That's the part that confuses me. They're not even trying to make it different from The View. It's the exact same thing. And they couldn't find a better title? The Talk?!
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Ellie


CaseyLovesDays
Oct 19 2010, 05:40 PM
Ellie
Oct 19 2010, 05:38 PM
^^ lol yep. I love it. The debut didn't even get great ratings. The show has really been panned by the critics as well.
Could you post some of their comments? LOL.
Here is a summary article:

http://entertainment.gather.com/viewArticle.action?articleId=281474978615183


And here are some individual articles:

http://latimesblogs.latimes.com/showtracker/2010/10/according-to-its-own-mythology-the-talk-which-is-cbss-new-daytime-answer-to-the-view-came-about-when-actr.html

http://www.npr.org/blogs/monkeysee/2010/10/19/130672206/cbs-introduces-the-talk-a-gruesome-insult-to-women-friendship-and-sense

http://www.bostonherald.com/entertainment/television/reviews/view/20101019talk_about_a_waste_of_time/srvc=home&position=also

http://www.nypost.com/p/entertainment/tv/small_talk_l3iblykVJcrcxWpXe6IAZO

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Kenny
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DrewHamilton
Oct 19 2010, 05:47 PM
And they couldn't find a better title? The Talk?!
It's because everytime a guest comes out, they preface it by saying "it's time for so-and-so to have... THE TALK." As if every guest is about to learn about the birds and the bees or something, LoL. So stupid.
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Kenny
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Do any of you remember "The Other Half" (aka "The View for Men") featuring Mario Lopez, Dick Clark and Danny Bonaduce? :lol:
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Casey
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#BringBackMartha

Ellie
Oct 19 2010, 05:49 PM
CaseyLovesDays
Oct 19 2010, 05:40 PM
Ellie
Oct 19 2010, 05:38 PM
^^ lol yep. I love it. The debut didn't even get great ratings. The show has really been panned by the critics as well.
Could you post some of their comments? LOL.
Here is a summary article:

http://entertainment.gather.com/viewArticle.action?articleId=281474978615183


And here are some individual articles:

http://latimesblogs.latimes.com/showtracker/2010/10/according-to-its-own-mythology-the-talk-which-is-cbss-new-daytime-answer-to-the-view-came-about-when-actr.html

http://www.npr.org/blogs/monkeysee/2010/10/19/130672206/cbs-introduces-the-talk-a-gruesome-insult-to-women-friendship-and-sense

http://www.bostonherald.com/entertainment/television/reviews/view/20101019talk_about_a_waste_of_time/srvc=home&position=also

http://www.nypost.com/p/entertainment/tv/small_talk_l3iblykVJcrcxWpXe6IAZO

Thanks for posting these. :)
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SoapGal1
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dc cubs
Oct 19 2010, 05:46 PM
ABC had to put their spin on things with this press release comparing the Talk's ratings to its time slot competitor OLTL and also The View.

http://tvbythenumbers.com/2010/10/19/one-life-to-live-betters-premiere-of-the-talk-in-head-to-head-competition-the-view-tops-the-talk-by-1-6-million-viewers/68787

Quote:
 
In Head-to-Head Competition, "One Life to Live" Tops the Launch of CBS' Highly-Publicized "The Talk" by 13% in Total Viewers and 19% in Women 18-49

"The View" Tops the "The Talk" by an Impressive 1.6 Million Total Viewers

and by 25% Among Women 18-49

ABC Daytime

Against the highly-promoted debut of CBS' "The Talk," in head-to-head competition at 2 o'clock, ABC's daytime drama "One Life to Live" defeated "The Talk" by a solid 13% in Total Viewers (2.5 million vs. 2.2 million) and 19% among Women 18-49 (690,000 vs. 581,000).

ABC's "The View" defeated "The Talk" by impressive margins across the board, including by 1.6 million in Total Viewers, or 73% (3.8 million vs. 2.2 million), and by 25% among Women 18-49 (729,000 vs. 581,000).
So, I'm assuming that Days wasn't up against these? Does this mean OLTL had a 2.5 for today?? Wonder how far down Days is in comparison. :shame:
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Eric83
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"Relax nobody's having sex.... at least not yet"

Days airs at 1pm in most markets and NBC wouldn't have put out a press release anyway, ABC is most likely doing it because The Talk is a rip off of the View.
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Zoe_Zeppelin
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It had been a wonderful evening and what I needed now, to give it the perfect ending, was a little of the Ludwig Van.

I love Sara Gilbert, but The Talk is no where near as good as The View.
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