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Latest Ratings: Feb 28 - Mar 4; New Lows for AMC/OLTL/Y&R
Topic Started: Mar 11 2011, 12:48 PM (2,664 Views)
dc cubs
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Courtesy of Soap Opera Network

Ratings Report for the Week of February 28 - March 4, 2011

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,464,000 (-162,000/-552,000) * <---- new low
2. B&B 2,830,000 (-97,000/-379,000)
3. GH 2,788,000 (-137,000/+206,000)
4. DAYS 2,646,000 (-110,000/-327,000)
5. OLTL 2,391,000 (-142,000/-72,000)
6. AMC 2,249,000 (-256,000/-479,000)

* Previous low: 4,603,000 (July 13-17, 2009)

Households
1. Y&R 3.3/11 (same/-.3)
2. B&B 2.1/7 (same/-.3)
2. GH 2.1/7 (-.1/+.2)
4. DAYS 1.9/6 (-.1/-.3)
5. AMC 1.8/6 (-.1/-.2)
5. OLTL 1.8/6 (-.1/same)


Women 18-49 Viewers
1. Y&R 912,000 (+38,000/-247,000)
2. GH 811,000 (-63,000/-48,000)
3. DAYS 694,000 (-45,000/-172,000)
4. B&B 572,000 (+53,000/-128,000)
5. OLTL 543,000 (-127,000/-195,000) * <---- new low
6. AMC 469,000 (-107,000/-262,000) * <---- new low

* OLTL previous low: 570,000 (February 14-18, 2011)
* AMC previous low: 497,000 (February 14-18, 2011)


Women 18-49 Rating
1. Y&R 1.4/10 (+.1/-.4)
2. GH 1.2/8 (-.1/-.1)
3. DAYS 1.1/7 (same/-.2)
4. B&B 0.9/6 (+.1/-.2)
5. OLTL 0.8/6 (-.2/-.3) <---- new low
6. AMC 0.7/5 (-.2/-.4) <---- new low


Girls 12-17 Viewers
1. DAYS 37,000 (+15,000/+18,000)
2. Y&R 30,000 (-19,000/+12,000)
3. B&B 23,000 (-14,000/+10,000)
4. GH 19,000 (-10,000/-16,000)
4. OLTL 19,000 (-3,000/-12,000)
6. AMC 9,000 (-5,000/-21,000)


Women 18-34 Rating
1. Y&R 0.8/6 (+.2/-.2)
1. GH 0.8/5 (same/-.1)
3. DAYS 0.6/4 (same/-.4)
4. B&B 0.5/4 (+.1/-.2)
4. OLTL 0.5/4 (-.1/-.2)
6. AMC 0.4/3 (same/-.4) <---- ties low (3rd straight week)


Men 18+ Viewers
1. Y&R 1,029,000 (+15,000/-69,000)
2. DAYS 639,000 (-6,000/+52,000)
3. B&B 581,000 (-32,000/-127,000)
4. GH 504,000 (+8,000/+36,000)
5. OLTL 429,000 (+2,000/+15,000)
6. AMC 426,000 (-48,000/-80,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC
Monday: 1.9/2,419,000
Tuesday: 1.7/2,197,000
Wednesday: 1.8/2,382,000
Thursday: 1.6/1,982,000
Friday: 1.8/2,266,000

B&B
Monday: 2.2/2,971,000
Tuesday: 2.0/2,773,000
Wednesday: 2.0/2,717,000
Thursday: 2.1/2,712,000
Friday: 2.2/2,974,000

DAYS
Monday: 2.0/2,699,000
Tuesday: 1.9/2,731,000
Wednesday: 1.8/2,505,000
Thursday: 1.8/2,655,000
Friday: 1.9/2,641,000

GH
Monday: 2.2/2,996,000
Tuesday: 2.0/2,722,000
Wednesday: 2.2/2.972,000
Thursday: 2.0/2,533,000
Friday: 2.0/2,716,000

OLTL
Monday: 1.9/2,627,000
Tuesday: 1.7/2,261,000
Wednesday: 1.9/2,629,000
Thursday: 1.7/2,118,000
Friday: 1.8/2,320,000

Y&R
Monday: 3.3/4,508,000
Tuesday: 3.2/4,380,000
Wednesday: 3.3/4,638,000
Thursday: 3.4/4,545,000
Friday: 3.2/4,250,000

----------------------

For the SEASON September 20, 2010 through March 6, 2011

HH
1. Y&R 3.7
2. B&B 2.3
3. GH 2.1
4. DAYS 2.0
5. OLTL 1.9
5. AMC 1.9


Women 18-49 Rating
1. Y&R 1.7
2. GH 1.4
3. DAYS 1.2
4. B&B 1.0
4. OLTL 1.0
6. AMC 0.9
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Checkers
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Y&R deserves those numbers.

GH didn't drop that badly. It's been pretty good lately.
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Eric83
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"Relax nobody's having sex.... at least not yet"

I can't believe AMC had a day below 2 million and those demos for it and OLTL are really scary. One of those shows will be gone soon.

I could care less about Y&R those drops are long deserved, I wish B&B would drop harder and fall in with the rest of the pack because it sucks ass right now.
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LPS
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I am almost happy to see Y&R dropping. That show is just awful. B&B is not a bad soap, IMO. For a 30 minute show, it knows how to keep things in balance.

Poor OLTL...they need to promote their show more.
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lastDays
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None of those soaps are doing well.Surprised Days only dropped from 2.0 the previous week to 1.9 It really sucks right now
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blueskies
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wow....those are some really bad numbers for AMC....not looking good.
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BradyB


I hate to see that all the soaps have dropped!!
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LuvingLumi
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♥ Lumi is Light, Lumi is Love ♥

soaps are dying and even a good one at the moment (GH) isn't holding viewers from week to week. How sad for soaps in general.
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Skatergirl_19
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lastDays
Mar 11 2011, 02:21 PM
None of those soaps are doing well.Surprised Days only dropped from 2.0 the previous week to 1.9 It really sucks right now
I am enjoying Days a lot more than last year at this time so its good for me.
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rknudson78
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One reason why Y&R is so low because of the Lane Fans have stopped watching, they are so mad with show that they killed of Cane that they have stopped watching. I know you all hate Cane and Lily but I love, love, love them.
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kelly777
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Skatergirl_19
Mar 11 2011, 10:24 PM
lastDays
Mar 11 2011, 02:21 PM
None of those soaps are doing well.Surprised Days only dropped from 2.0 the previous week to 1.9 It really sucks right now
I am enjoying Days a lot more than last year at this time so its good for me.
I know people who are not Lane fans that stopped watching because they killed him off. No reason to do it. Just like Colleen--there was no reason to do it. :shithitfan: :shithitfan:
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Sinny
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I think it is the overload on the Newmans that has made these numbers go down.
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LPS
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rknudson78
http://daytimeroyaltyonline.com/single/?p=8501128&t=8472217
One reason why Y&R is so low because of the Lane Fans have stopped watching, they are so mad with show that they killed of Cane that they have stopped watching. I know you all hate Cane and Lily but I love, love, love them.

I highly doubt that. Most Lane fans did not even watch the show live. They went to youtube. Lane had a small and devoted fanbase, but there was a larger portion that HATED them with a passion. Ending Lane was a wise move, IMO.
Sinny
http://daytimeroyaltyonline.com/single/?p=8501255&t=8472217
I think it is the overload on the Newmans that has made these numbers go down.


ITA! That show is Newman overload and they don't really have any good storylines right now.
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rknudson78
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You are so wrong, Lane has huge fanbase because I am one of them and belong to there message board. The week of Cane's funeral Y&R had a million and half calls, e-mails to Y&R. You just have no idea how big the fanbase is. Just don't talk about how small the fanbase, because it's not true. I wish I can get all the Lane fans here to explain it to you. Then maybe you will understand.
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darraholic
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Ikagoddess <3

You're in denial if you think the ratings decrease is because of Lane. No fanbases control the ratings. And Lane's fanbase is quite small compared to others on the show.
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Darci


I usually just lurk on this board but I had to register to defend Lane. I know they are not popular on this board but I don't think there is any doubt that Lane is extremely popular with the general audience. Most Lane fans don't post on general boards because of the hostility directed at them, they post on the Lane fan board or CK or DG's fan board so posting on general boards is not a good indication of their popularity. There has been a lot of evidence of their popularity and how large their fan base is, people who dislike the coupling just refuse to believe it.

There has been plenty of evidence in many places that demonstrate just how popular lane is and how huge their fanbase is but people who dislike them choose to ignore the evidence, dismiss it or try to explain it away. When Lane wins almost every poll they are included in people claim the polls don't matter, that lane only won because a few fans voted over and over. You have MAB saying Cane was very popular so his death would have more impact with the viewers, so MAB herself knows how popular they are. People in the soap press who, even though they don't like Lane (such as the mods at Daytime confidential), admit that they are extremely popular. These statements are simply ignored by the people who hate Lane. Now you have the fact that Y&R has lost over 860,000 viewers since Cane died, their ratings have dropped EVERY week since Cane died, even when EVERY SINGLE OTHER SOAP ON THE AIR had triple digit increases last week, Y&R was the only soap to decrease in viewership. Since this evidence can't be dismissed or ignored, now they're trying to explain it away. Saying the drop is because of Shadam, or Victor or something else, anything but to admit that they may be wrong, that maybe Lane is actually more popular than they thought.

The fact is Shadam has been going on for months, Victor has been dominating the show for years, The writing has sucked since MAB took over, all the other factors that people put forward to explain the falling rating have also existed for months, and in some cases even years and besides expected fluctuations, Y&R has never lost so many viewers overs such a short period of time. These are not regular ratings fluctuations, Y&R has lost over 800,000 in just the 4 weeks since Cane died. They lost 216,000 the week after he died, 473,000 the week after that, and another 18,000 last week and with these new ratings they've lost another 162,000. Every other soap went up the week of Feb 21-25yet Y&R lost viewers. Obviously more people were watching soaps, they just chose not to watch Y&R.

This also isn't a return to what Y&R's were before the weeks of ratings increases that Y&R had before Cane died. These ratings are new lows for Y&R in the demos and all-time lows in total viewership & this all happened suddenly, over a 4 week span. They didn't fall this badly during the multiple doppelganger stories that everyone hated, or when Shick broke up or when Daisy and Ryder and Lauren were in that awful notShiela story, not during the chipmunk crap storyand a myriad of other god-awful crap that MAB has written during her tenure.

The fact is that as bad as the show has been sucking for months and months, the ratings didn't start falling seriously until 4 weeks ago. The only thing that changed majorly on the show 4 weeks ago is that Cane was killed. The numbers don't lie and the numbers say that viewers started leaving Y&R in droves AFTER they killed Cane. It's not the Lane fans who are in denial, we have the numbers to back up our argument. It's the anti-lane contingent who is in denial of how popular they are.

Edited by Darci, Mar 13 2011, 02:34 PM.
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Checkers
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Whatever reason why the ratings have dropped. Y&R deserves it.
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skiman1208
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The AMC numbers just hurt me. Glad B&B went up somewhat. I've really been enjoying the show.
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taylore
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y&r deserve those ratings,stupid MAB she killed off my cane.she better get fired soon she's killing the show.btw guys lane is extremely popular .
Edited by taylore, Mar 13 2011, 06:58 PM.
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rknudson78
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Thanks, Darci for posting that. Maybe now they will read that and understand.
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