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Prospect Park's Plans for AMC & OLTL
Topic Started: Oct 6 2011, 01:23 PM (1,153 Views)
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ONE LIFE TO LIVE To Be Streamed On Web (TOLN), Then On-Demand, Then Cable Channel
Prospect Park's Jeff Kwatinetz (pronounced KWAH-tin-ets) was featured in a New York Times piece on Wednesday. He believes the web is now a practical way to funnel traditional shows to viewers (including ALL MY CHILDREN and ONE LIFE TO LIVE).

“Seeing the music business morph as it did allows me to see, perhaps earlier than some, what is happening to television,” Kwatinetz said. “A lot of the same mistakes are being made, and in that is opportunity.”

Kwatinetz thinks that television companies, like the record labels before them, are moving too slowly to embrace how viewers want to consume their content: with ease, everywhere. Networks have followed their customers online, but only to a point; the goal is to protect existing revenue streams at all costs.

If the popularity of streamed 30-minute and 60-minute shows on Netflix and Hulu is any indication, consumers are ready to move beyond using the Web for bite-size video, he said.

The Online Network is intended to be financed by Prospect Park, which Mr. Kwatinetz said was profitable, and outside partners. He does not yet have all of those investors lined up — he won’t say how much money he is seeking — but independent investment bankers who have been briefed on Mr. Kwatinetz’s plans said there was strong interest.

Plans call for new episodes to be streamed on the web site and then made available on living room on-demand systems and, a few weeks later, on a traditional cable channel. Mr. Kwatinetz intends to make additional money by selling advertising and syndicating the shows to other Web sites like Hulu or Google.

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Streetcorner Philosopher

Interesting plan. I still tend to think that short-format would be better for online viewing, but who really knows.

I wonder how well it will work to air things offline that long after they've aired online. I mean, soaps are in part about unfolding stories and surprises. Spoilers are one thing. Having every dirty detail available because it was online first...why would you then tune in anywhere else?
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I think it can be done successfully. NBC did with Friday Night Lights. It aired on DirectTV first and surprisingly when it aired later on NBC I was spoiler free. I am just excited that someone realizes that daytime soaps are still viable and that there is still a way for the soaps to be profitable. ABC/Disney was just too shortsighted and lazy to do anything about it. Unfortunately ABC will still reap the benefits when this turns out to be a very profitable and successful venture.
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So, they have no money?
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I could see it working with the system of online first, then on-demand and then on cable. There are some people that are not going to watch online, but will on cable or on-demand. I would probably be one of those that will watch online first. Honestly I would be willing to purchased a monthly program to get the shows without commercials.
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