ABC Daytime Ratings Report

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ABC Daytime Ratings Report - Dec. 19-23; Days Hits Another New Low in 18-49 Viewers
Topic Started: Dec 30 2011, 04:25 PM (1,631 Views)
dc cubs	Dec 30 2011, 04:25 PM Post #1
Posts: 2,648 Group: Contributor Member #3,598 Joined: February 23, 2009	I'm not sure the full ratings will be out today due to the holidays but ABC has released this daytime ratings report. http://tvbythenumbers.zap2it.com/2011/12/30/the-chew-hits-seriesweekly-high/114991/ Quote: ABC is Daytime’s #1 Network Across All Target Women Demographics Thursday’s “The Chew” – Featuring Dancer/Choreographer Maksim Chmerkovskiy of ABC’s “Dancing with the Stars” and an Hour of Last-minute Christmas Rescue Projects and Dishes – is the Show’s #1 Telecast Ever in Total Viewers; Marks 2nd Consecutive Week Delivering a Series High This Week is “The Chew’s” Most-Watched Week on Record in Total Viewers, Growing its Audience for the 3rd Consecutive Week and Out-Performing Year-Ago’s “All My Children” by an Impressive 10% “The View” is Daytime’s #1 Program in Women 18-34 ABC Daytime ABC ranked as Daytime’s #1 network in Women 18-34 (0.5 rating/163,000 – tie), Women 18-49 (0.9 rating/566,000 – tie) and Women 25-54 (1.3 rating/786,000). Thursday’s “The Chew Saves Christmas,” featuring dancer/choreographer Maksim Chmerkovskiy (ABC’s “Dancing with the Stars”) and an hour of last-minute Christmas rescue projects and dishes, ranked as the series’ #1 telecast to date in Total Viewers (2.77 million), marking the show’s 2nd consecutive week delivering its #1 telecast. Impressively, this week marked “The Chew’s” most-watched week on record in Total Viewers, posting its 3rd consecutive week of growth and surpassing “All My Children’s” year-ago weekly average by a solid 10% (2.59 million vs. 2.36 million). Also impressive, along with Friday’s telecast, which ranked as the series’ #3 telecast ever in Total Viewers (2.66 million), “The Chew” has aired 7 of its Top 10 most-watched telecasts to date in the past 2 weeks. “The View” ranked as Daytime’s #1 program in Women 18-34 (0.6 rating/201,000 – tie). In Women 18-49, “The View” (#2 – 1.0 rating/668,000), “One Life To Live” (#4T – 0.9 rating/571,000) and “General Hospital” (#4T – 0.9 rating/569,000) placed among the week’s Top 4 Daytime programs. In Women 25-54, “The View” (#2 – 1.5 rating/940,000), “General Hospital” (#3T – 1.3 rating/791,000) and “One Life To Live” (#3T – 1.3 rating/780,000) stood among the week’s Top 3 Daytime programs. Following are the Daytime Lineup averages, plus Top 5 Programs Ranks in Women 18-49 (sorted by) and Women 25-54: Posted Image Edited by dc cubs, Dec 30 2011, 04:26 PM.



dc cubs	Dec 30 2011, 04:29 PM Post #2
Posts: 2,648 Group: Contributor Member #3,598 Joined: February 23, 2009	It appears Days hit another new low in the 18-49 demo with 520,000 viewers. Last week Days was at an all time low with 528,000 viewers in the 18-49 category. It does appear Days went up in total viewers from 2,233,000 to 2,381,000 (+148,000) this week.



magicsteacher	Dec 30 2011, 04:53 PM Post #3
Posts: 3,497 Group: Elite Member Member #4,621 Joined: May 22, 2009 Favorite Current Daytime Soap Opera Days of Our Lives Favorite Soap Opera of All Time Days of Our Lives Favorite Current Primetime Soap Opera None Favorite Primetime Soap Opera of All Time Dallas	dc cubs Dec 30 2011, 04:29 PM It appears Days hit another new low in the 18-49 demo with 520,000 viewers. Last week Days was at an all time low with 528,000 viewers in the 18-49 category. It does appear Days went up in total viewers from 2,233,000 to 2,381,000 (+148,000) this week. TFP. No surprise here. The stories and pacing suck big time.



talbab1994	Dec 30 2011, 04:55 PM Post #4
Posts: 2,663 Group: Elite Member Member #455 Joined: October 11, 2007	I'm curious to see where the increase in total viewers are age group wise. Thanks for posting.



Mitchapalooza	Dec 30 2011, 04:58 PM Post #5
DAYS end FETCH NOW! Posts: 11,107 Group: Veteran Member #91 Joined: June 16, 2007	this is now mardars 5th week of tanking the show to new all-time lows in 18-49 since the relaunch week......pathetic...not even higley managed that



Mitchapalooza	Dec 30 2011, 04:59 PM Post #6
DAYS end FETCH NOW! Posts: 11,107 Group: Veteran Member #91 Joined: June 16, 2007	talbab1994 Dec 30 2011, 04:55 PM I'm curious to see where the increase in total viewers are age group wise. Thanks for posting. the increase likely came from the women 55+ and male viewers.



CalAggie87	Dec 30 2011, 05:30 PM Post #7
Posts: 2,544 Group: Elite Member Member #8,751 Joined: March 1, 2011 Favorite Current Daytime Soap Opera The Bay Favorite Soap Opera of All Time DAYS Favorite Current Primetime Soap Opera Castle Favorite Primetime Soap Opera of All Time LOST	Holiday viewers? I cannot see how people would have loved or even liked next week, they are home and expect the comfortable DAYS Christmas and it was a bust. It was like any other day, people complained about no Christmas story, the ornaments not part of the show, etc. They really needed to have made last week much more fun and more Brady- and Horton-centric, and not the newbies. No Dreading Renewal. I cannot see folks seeing this and wanting to return to more permanent viewing. They had a good chance to show they respected tradition and blew it.



happy	Dec 30 2011, 08:03 PM Post #8
Posts: 1,222 Group: Elite Member Member #10,744 Joined: October 17, 2011 Favorite Current Primetime Soap Opera The Good Wife Favorite Primetime Soap Opera of All Time Buffy the Vampire Slayer	TFP. No surprise about Days. I am surprised The Chew is doing so well. :huh:



daisy132	Dec 30 2011, 08:08 PM Post #9
Posts: 2,444 Group: Banned Member #3,245 Joined: December 16, 2008	happy Dec 30 2011, 08:03 PM TFP. No surprise about Days. I am surprised The Chew is doing so well. :huh: Me too, actually, but they have some pretty good recipies. I for one love cooking, and I don't mind the show.



talbab1994	Dec 30 2011, 08:12 PM Post #10
Posts: 2,663 Group: Elite Member Member #455 Joined: October 11, 2007	daisy132 Dec 30 2011, 08:08 PM happy Dec 30 2011, 08:03 PM TFP. No surprise about Days. I am surprised The Chew is doing so well. :huh: Me too, actually, but they have some pretty good recipies. I for one love cooking, and I don't mind the show. Honestly, I kind of like it too. It's an easy one hour to watch. I'm not frustrated after I'm done watching it, which is nice. It's a show where they have some good and easy recipes and party tips and they laugh and have fun. Especially for the holiday, that's kind of nice to watch. The other two soaps that are on at the same time, at least in my time zone, Y & R and Days, are kind of hard to take right now. I feel bad about liking the show and honestly, if one of the other shows were better, I wouldn't be watching The Chew, but for now, I'm watching it. I know, bad soap fan! :shame:



badaddiction	Dec 31 2011, 12:01 PM Post #11
Posts: 985 Group: Members Member #472 Joined: October 19, 2007	talbab1994 Dec 30 2011, 08:12 PM daisy132 Dec 30 2011, 08:08 PM happy Dec 30 2011, 08:03 PM TFP. No surprise about Days. I am surprised The Chew is doing so well. :huh: Me too, actually, but they have some pretty good recipies. I for one love cooking, and I don't mind the show. Honestly, I kind of like it too. It's an easy one hour to watch. I'm not frustrated after I'm done watching it, which is nice. It's a show where they have some good and easy recipes and party tips and they laugh and have fun. Especially for the holiday, that's kind of nice to watch. The other two soaps that are on at the same time, at least in my time zone, Y & R and Days, are kind of hard to take right now. I feel bad about liking the show and honestly, if one of the other shows were better, I wouldn't be watching The Chew, but for now, I'm watching it. I know, bad soap fan! :shame: While I don't watch The Chew (or Days due to the boredom it induces) I'll join you in being a bad soap fan because I actually watched The Talk regularly prior to the firing of Leah and Holly. Yes, I was an old school ATWT fan (and actually returned due to the magnificence of the character Dr. Reid Oliver), but I had no animosity toward The Talk because quite honestly ATWT was such a sad, sad shadow of what it once was that it really needed to be put out of its misery.



cubsgirl	Jan 1 2012, 07:27 PM Post #12
Posts: 13,721 Group: Veteran Member #413 Joined: September 27, 2007	I could see The Chew doing okay ratings. It is one of those shows people could just keep in the background without even realizing they are watching it. But I don't know if is the type of show that has long term abilities like The View and even The Talk. Martha Stewart's show was strong in the beginning but overtime people lose interest.



ElvisDiMera	Jan 2 2012, 12:15 PM Post #13
Posts: 582 Group: Members Member #2,256 Joined: May 12, 2008	cubsgirl Jan 1 2012, 07:27 PM I could see The Chew doing okay ratings. It is one of those shows people could just keep in the background without even realizing they are watching it. But I don't know if is the type of show that has long term abilities like The View and even The Talk. Martha Stewart's show was strong in the beginning but overtime people lose interest. But today's executives are only concerned about today and not the long term impact of their decisions. Most will have moved on into new positions or to new companies (or even retired) by the time any fall out from their decisions occur. So ABC looks like a king right now that they canceled a much more expensive show to produce and replaced it with something that is already doing better than it in the ratings.



LanaluvsBroe	Jan 3 2012, 12:59 PM Post #14
Posts: 2,846 Group: Elite Member Member #8,255 Joined: January 2, 2011 Favorite Current Daytime Soap Opera Days Of Our Lives Favorite Soap Opera of All Time Days Of Our Lives Favorite Current Primetime Soap Opera House Favorite Primetime Soap Opera of All Time Melrose Place	Mitchapalooza Dec 30 2011, 04:58 PM this is now mardars 5th week of tanking the show to new all-time lows in 18-49 since the relaunch week......pathetic...not even higley managed that This show sucks. Period. MarDar need to join Higley at the unemployment line. :flipoff:



Mitchapalooza	Jan 3 2012, 01:10 PM Post #15
DAYS end FETCH NOW! Posts: 11,107 Group: Veteran Member #91 Joined: June 16, 2007	LanaluvsBroe Jan 3 2012, 12:59 PM Mitchapalooza Dec 30 2011, 04:58 PM this is now mardars 5th week of tanking the show to new all-time lows in 18-49 since the relaunch week......pathetic...not even higley managed that This show sucks. Period. MarDar need to join Higley at the unemployment line. :flipoff: Totally agree...I have been saying this for months...almost right away I could tell they were gonna be big busts and BOY was I right! 5 weeks of all-time lows in the most important and valuable 18-49 demo is UNACCEPTABLE!



LanaluvsBroe	Jan 3 2012, 01:49 PM Post #16
Posts: 2,846 Group: Elite Member Member #8,255 Joined: January 2, 2011 Favorite Current Daytime Soap Opera Days Of Our Lives Favorite Soap Opera of All Time Days Of Our Lives Favorite Current Primetime Soap Opera House Favorite Primetime Soap Opera of All Time Melrose Place	Mitchapalooza Jan 3 2012, 01:10 PM LanaluvsBroe Jan 3 2012, 12:59 PM Mitchapalooza Dec 30 2011, 04:58 PM this is now mardars 5th week of tanking the show to new all-time lows in 18-49 since the relaunch week......pathetic...not even higley managed that This show sucks. Period. MarDar need to join Higley at the unemployment line. :flipoff: Totally agree...I have been saying this for months...almost right away I could tell they were gonna be big busts and BOY was I right! 5 weeks of all-time lows in the most important and valuable 18-49 demo is UNACCEPTABLE! I'm sure Corday will give them another year to fix things. :moon:



magicsteacher	Jan 3 2012, 02:38 PM Post #17
Posts: 3,497 Group: Elite Member Member #4,621 Joined: May 22, 2009 Favorite Current Daytime Soap Opera Days of Our Lives Favorite Soap Opera of All Time Days of Our Lives Favorite Current Primetime Soap Opera None Favorite Primetime Soap Opera of All Time Dallas	LanaluvsBroe Jan 3 2012, 01:49 PM Mitchapalooza Jan 3 2012, 01:10 PM LanaluvsBroe Jan 3 2012, 12:59 PM Mitchapalooza Dec 30 2011, 04:58 PM this is now mardars 5th week of tanking the show to new all-time lows in 18-49 since the relaunch week......pathetic...not even higley managed that This show sucks. Period. MarDar need to join Higley at the unemployment line. :flipoff: Totally agree...I have been saying this for months...almost right away I could tell they were gonna be big busts and BOY was I right! 5 weeks of all-time lows in the most important and valuable 18-49 demo is UNACCEPTABLE! I'm sure Corday will give them another year to fix things. :moon: If he cares anything at all about Days, KC better be demanding rewrites all the way around, and some reshoots, too. He's already poured money into a show that is sinking further and further, he might as well sink some bucks into rewriting and reshooting most of this drivle. Then, he needs to kick Mardar to the curb and hire some writers who can get the job done b/c they are not it. You get what you pay for, Kenny. You went cheap and you got shit.



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