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ABC daytime ratings 3/26 - 3/30
Topic Started: Apr 5 2012, 01:19 PM (1,281 Views)
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Here is this week's ratings for The Chew, Revolution, View and Talk.

Updated Results in Network Daytime Talk

by marcberman on April 5, 2012


The View on ABC was the most-watched entry in daytime talk, of course, with 2.59 million viewers for the week of March 26, according to Nielsen. And The Revolution on ABC remains the eyesore, with erosion from year-ago occupant One Life to Live this week of 1.25 million viewers (or 49 percent) and as much as 67 percent among women 18-34. The Revolution tied its series-low in total viewers (1.32 million), with results in the three key female demos no higher than a 0.6 rating/4 share among women 25-54. The Chew, meanwhile, narrowed the gap versus All My Children one-year earlier in total viewers (2.21 vs. 2.38 million), but the demo erosion is still in the double-digit percentages.

Since ABC is unlikely to cancel both hours, The Revolution is the one to needs to go…and soon. Here are the results for The Chew versus All My Children and The Revolution versus One Life to Live.

All My Children – Week of 3/28/11
Viewers: 2.38 million, Women 25-54: 1.1 rating/ 7 share, Women 18-49: 0.8/ 5, Women 18-34: 0.4/ 3

The Chew – Week of 3/26/12
Viewers: 2.21 million, Women 25-54: 0.9/ 6, Women 18-49: 0.6/ 4, Women 18-34: 0.3/ 2

Percent Change – The Chew vs. All My Children
Viewers: – 7, Women 25-54: -18, Women 18-49: -25, Women 18-34: -25


One Life to Live – Week of 3/28/11
Viewers: 2.57 million, Women 25-54: 1.2/ 7, Women 18-49: 1.0/ 6, Women 18-34: 0.6/ 4

The Revolution – Week of 3/26/12
Viewers: 1.32 million, Women 25-54: 0.6/ 4, Women 18-49: 0.4/ 3, Women 18-34: 0.2/ 2

Percent Change – The Revolution vs. One Life to Live
Viewers: -49, Women 25-54: -50, Women 18-49: -60, Women 18-34: -67

On CBS, The Talk got a slight boost in total viewers (1.96 to 2.16 million: +10 percent), with a 1.0/ 7 in women 25-54 (+11 percent), a 0.8/ 5 in women 18-49 (no change) and a 0.4/ 3 among women 18-34 (-20).

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That's a new low for The Revolution in W18-49 and 18-34.
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If they cancel GH over The Revolting, we need to storm ABC & protest.

*Signed a Days fan.
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Wow. Both the Chew and Revolution skews really old. Their 18-34 demos are pathetic. Thanks for the numbers.
Edited by jane1978, Apr 5 2012, 03:54 PM.
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