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Ratings for the Week of June 25-29, 2012
Topic Started: Jul 6 2012, 08:09 PM (4,663 Views)
reagon


B&B keeps chugging along. That show is the sleeper of the year. While they've had a down week here and there, it's remained steady even over the summer. And proves if there is something to watch folks will tune in. The location shoot in Italy was gorgeous and it breathed some new life into the Liam Hope Steffy triangle. They also from my perspective handled the Karen Spencer coming out story a heck of lot better than days handled theirs. Granted the airtime has been weak but a mature woman raising her daughter with another one and who's brother is a slime is pretty soapy start. Joanna Johnson is also 10 times the actor Chandler Massey and most on Days are.

Also congrads to Y&R for a stellar week. That's how you handle drama and it was a well done buildup to Paul shooting Ricky. Now it will be interesting to see if the fallout to that maintains some level of what they gained. Doug Davidson againnand again proves how underrated he is.

Days and GH less said. For all the attention they get online, they deserve those numbers. Both shows are dreadful in diff ways.
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reagon


PhoenixRising05
Jul 7 2012, 02:40 PM
This is only the beginning. Right around the last week of June you usually see the numbers begin to tail off and then it's a rollercoaster of highs and lows until September when soaps begin to recover. The next 6-8 weeks should be very ugly for soaps but especially Days and GH, who rely very heavily on young viewers. I know B&B going "younger" has helped them but even B&B lost viewers as the week went on so those younger viewers began to tune out or switch to later DVR viewing as the week progressed, which is understandable given that is around when people begin to take off for summer vacations and everyone begins to be in summer mode. I think B&B will find itself experiencing the same issues the other soaps will this summer, even with the great year they've had. The audience just isn't there in summer.

What B&B has done this year does support what NBC wants Days to do though. B&B built around it's younger set and saw gains. Days did that in 2009 and had sustained gains too until they destroyed everything they built in 2010-2011. Days really needs to bring back some viable younger characters and keep on the most important vets and use them to support the young characters. It's the only direction in recent years that has seemed to work for soaps.
I may be proven wrong but I am betting B&B continues to maintain such as OLTL did last summer.

I also think unlike Days, B&B has a strong younger cast that clicks and is able to carry story, something I have not seen on Days or any other soap in a very very long time. The younger cast is not simply the young storyline, it is the storyline on B&B while Brooke and Ridge have been thankfully moved into supporting roles. Liam, Steffy, Hope and if they ever use him I'll throw Rick in there also. The cross dressing arc with Caroline, Rick, and Amber was also kind of cute and comic relief. I haven't seen the level of talent on Days in their younger cast in many years along with believable chemistry.
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reagon


Looking at daily numbers is Pointless IMO. I doubt anyone at the network cares what Days does on a Monday vs Friday other than the fact viewing numbers slip over the course of the week. What I am looking at are trends and you can sit back and dish what B&B has done and continue to claim their numbers are down based on a week here or there. What I suspect the networks do is look at trends and B&B is trending upward and has been for months. I'm not sure how you look at the current trend for that show over the past 9 months and compare it to the same 9 months for the year before, see that they've gained, and diminish it saying they are spiraling downward.

By the way OLTL also spiraled downward in fall and winter last year a time I keep hearing is normally up. It wasn't until the final 2 weeks in January they regained and that was totally due to cancellation.
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reagon


PhoenixRising05
Jul 9 2012, 11:09 AM
reagon
Jul 9 2012, 10:51 AM
Looking at daily numbers is Pointless IMO. I doubt anyone at the network cares what Days does on a Monday vs Friday other than the fact viewing numbers slip over the course of the week. What I am looking at are trends and you can sit back and dish what B&B has done and continue to claim their numbers are down based on a week here or there. What I suspect the networks do is look at trends and B&B is trending upward and has been for months. I'm not sure how you look at the current trend for that show over the past 9 months and compare it to the same 9 months for the year before, see that they've gained, and diminish it saying they are spiraling downward.

By the way OLTL also spiraled downward in fall and winter last year a time I keep hearing is normally up. It wasn't until the final 2 weeks in January they regained and that was totally due to cancellation.
So, losing viewers throughout a week isn't a trend? Your right, the networks don't care BUT it usually is a pre-cursor to a drop the week after if you lose viewers throughout the week. B&B saw a gain for this week but if it was already losing viewers as the week went, that's not a good sign. People already were tuning out.

I'm not trying to take anything away from B&B. I'm loving the show. They've had a strong first half of 2012 and I think the long-term trend, especially for the Fall, is good. The network should be happy. I'm not trying to diminish all that. I'm just trying to point out that once summer hits, the numbers for soaps get ugly regardless of how good they were doing before or how good they are doing now. A soap could have a huge explosion stunt and I highly doubt it would amount to much beyond maybe one good week at best. Once warm weather hits, people just don't want to be around a TV especially when it comes to soaps that air 5 days a week. Hell, you even see primetime shows struggle in spring with ratings.

As for OLTL last Fall, of course it went down. The two Todd story wrapped up in August. That story was the only reason OLTL saw the summer gains they saw.
I'm sorry but a trend is not up one day,down the next, up the next etc... Unless that weekly trend downward impacts the ratings overall why does it matter?

B&B has been consistant for months. They have had one bad week in the last 2 months and suddenly the show is trending downward. But you proved my point with the 2 Todd story is if there is a compelling story told over the summer people will watch. It's like folks want to make excuses for why shows like GH and Days are in the gutter but with Y&R it's bad writing. B&B can't even catch a break when their trend has been consistency. They are up in the key demos, ratinggs for them from the same time a year ago and suddenly they are dying over the summer. How do you know if the current story won't keep people engaged over the summer the same way OLTLs summer story did last year or GH did the prior summer a bit. I don't know that it will or won't but as the show has beem fairly consistant for a good nine months now, my money is on them. But I guess time will tell.
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reagon


Except B&B is not focusing on younger characters for the summer. The show has basically been turned over to the younger cast. Liam, hope, and Steffy have been driving story on this show for over a year now. Caroline and Rick and Amber had a story arc and it looks like Dayzee, Caroline, and Thomas are going to get story. Katie and Bill get less story and Brooke and ridge and Stephanie and Eric the vets are primarily in supporting roles as patriarchs and matriarchs of the show. The show has changed focus from its older to younger cast and it's been that way for a while now just not for the summer. They throw in a few short term stories like the story Crystal Chapprel was brought on for but those stories aren't the drivers for the show.
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reagon


Ok well I don't get that logic. First it's younger people don't just tune in for younger characters therefore B&B will tank. Now it's that B&B are featuring the same characters in the summer they have all year and it's an issue. I can't keep track. Oh well I remain optimistic.
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