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Ratings for the Week of July 2-6, 2012
Topic Started: Jul 14 2012, 04:29 PM (2,131 Views)
lightandday
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HBD-Nesta Robert Marley,February 6, 1945 BitchesBrew

Total Viewers
1. Y&R 4,505,000 (-38,000/-77,000)
2. B&B 3,115,000 (-223,000/+153,000)
3. DAYS 2,409,000 (+80,000/+139,000)
4. GH 2,242,000 (-35,000/-27,000)

Households
1. Y&R 3.2/10 (-.2/-.1)
2. B&B 2.3/7 (-.2/+.2)
3. DAYS 1.7/5 (same/+.1)
3. GH 1.7/5 (same/same)

Women 18-49 Viewers
1. Y&R 816,000 (-50,000/-98,000)
2. B&B 628,000 (-51,000/+59,000)
3. GH 539,000 (-19,000/-75,000)
4. DAYS 451,000 (-5,000/-168,000)

Women 18-49 Rating
1. Y&R 1.3/8 (-.1/-.1)
2. B&B 1.0/6 (-.1/+.1)
3. GH 0.8/5 (-.1/-.1) <—— ties low
4. DAYS 0.7/5 (same/-.2) <—— ties low (3rd straight week)

Women 18-34 Rating
1. Y&R 0.7 (+.1/-.1)
2. B&B 0.5 (same/+.1)
3. DAYS 0.4 (+.1/-.2)
3. GH 0.4 (same/-.1)

Men 18+ Viewers
1. Y&R 959,000 (-14,000/-55,000)
2. B&B 602,000 (-57,000/-47,000)
3. DAYS 547,000 (+25,000/+56,000)
4. GH 432,000 (+3,000/+68,000)

DAYS
Monday: 1.9/2,574,000
Tuesday: 1.7/2,417,000
Wednesday: 1.7/2,416,000
Thursday: 1.7/2,273,000
Friday: 1.6/2,365,000

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outrageous
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A little better....
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blueskies
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I'm surprised the ratings are even this good given the massive power outage that week.
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philip&stephanie


I am happy to see that Days is up from last year.
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WGuyMd35


Are the change over last year numbers correct? If so, Days is UP 139,000 total viewers from last year, but down 168,000 in women? Men is only up 56k, so there must be alot of new under 18 or over 50 viewers. ?
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blueskies
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WGuyMd35
Jul 14 2012, 09:46 PM
Are the change over last year numbers correct? If so, Days is UP 139,000 total viewers from last year, but down 168,000 in women? Men is only up 56k, so there must be alot of new under 18 or over 50 viewers. ?
Well, its not under 18, all over 50. Unfortunately that's what MarDar did to the ratings. Killed the demo and added over 50s. Not that it should matter who's watching as long as they are, but it's an unfortunate fact they base advertising dollars on 18-49. Would have been nice if they could have kept the 18-49 and added everyone they did.
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PhoenixRising05
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GET EM STEPH!!

This has to be the first time in YEARS Days went up at all for 4th of July week. I'm also shocked that they counted the whole week. I thought they may at least have the 4th of July declared a special episode and not counted it.

All the soaps, especially Days and GH, should be grateful with these numbers given the holiday.
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PhoenixRising05
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GET EM STEPH!!

blueskies
Jul 14 2012, 11:37 PM
WGuyMd35
Jul 14 2012, 09:46 PM
Are the change over last year numbers correct? If so, Days is UP 139,000 total viewers from last year, but down 168,000 in women? Men is only up 56k, so there must be alot of new under 18 or over 50 viewers. ?
Well, its not under 18, all over 50. Unfortunately that's what MarDar did to the ratings. Killed the demo and added over 50s. Not that it should matter who's watching as long as they are, but it's an unfortunate fact they base advertising dollars on 18-49. Would have been nice if they could have kept the 18-49 and added everyone they did.
Not just MarDar, although I fear they made it worse. This started under the last regime too. It seemed to start around Fall 2009 when Bo and Hope got more story and Carly and Vivian returned. That was when the 18-49 and 18-34 demos started to decrease. It was also in Spring 2010 that we started hearing that the Days brass was trying to get NBC to see that the over 50 demo should be seen as important too.
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Eric83
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"Relax nobody's having sex.... at least not yet"

It continues to baffle me why daytime execs are so concerned about the 18-49 demo especially in these changing times. Most women 18-30 these days are out in college, working, etc. They should focus on 25-54 IMO.
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Eric83
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"Relax nobody's having sex.... at least not yet"

PhoenixRising05
Jul 14 2012, 11:37 PM
This has to be the first time in YEARS Days went up at all for 4th of July week. I'm also shocked that they counted the whole week. I thought they may at least have the 4th of July declared a special episode and not counted it.

All the soaps, especially Days and GH, should be grateful with these numbers given the holiday.
But didn't always go down because of Wimbledon?
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PhoenixRising05
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GET EM STEPH!!

Eric83
Jul 15 2012, 11:29 AM
PhoenixRising05
Jul 14 2012, 11:37 PM
This has to be the first time in YEARS Days went up at all for 4th of July week. I'm also shocked that they counted the whole week. I thought they may at least have the 4th of July declared a special episode and not counted it.

All the soaps, especially Days and GH, should be grateful with these numbers given the holiday.
But didn't always go down because of Wimbledon?
Yeah, it did. I remember in the 90's Days would go up Wimbledon week but right around 2000 that changed. From that point on, the show did horrible Wimbledon week. This set of ratings would've been for Wimbledon week had it still been on NBC and Days actually saw some stability and some minor increases. I never thought I would see that, especially given the show was aired the whole week.
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dooldooldool


Eric83
Jul 15 2012, 11:28 AM
It continues to baffle me why daytime execs are so concerned about the 18-49 demo especially in these changing times. Most women 18-30 these days are out in college, working, etc. They should focus on 25-54 IMO.
It's not the "daytime execs" who are concerned. It's the advertisers. They only want to spend money on programs with audiences whose buying patterns are not locked in stone (ie 18-49). 55-year-olds don't change what they buy. If they have bought Colgate for a decade or two, they aren't going to switch to Crest.

I haven't watched a commercial on DOOL since the late 1980s, so I don't have a clue what is advertised these days. I do know that NBC has always skewed more affluent audience-wise, so that surely helps with anemic ratings.
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happy
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I'm shocked DOOL did better than GH. I guess people didn't want to tune in for the McBam/Liason kisses. I personally think McBam are hawt! But I still can't watch the show. Too campy for my taste. So instead, I just YouTube Sam and McBain every once in a while.
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Eric83
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"Relax nobody's having sex.... at least not yet"

dooldooldool
Jul 16 2012, 12:51 AM
Eric83
Jul 15 2012, 11:28 AM
It continues to baffle me why daytime execs are so concerned about the 18-49 demo especially in these changing times. Most women 18-30 these days are out in college, working, etc. They should focus on 25-54 IMO.
It's not the "daytime execs" who are concerned. It's the advertisers. They only want to spend money on programs with audiences whose buying patterns are not locked in stone (ie 18-49). 55-year-olds don't change what they buy. If they have bought Colgate for a decade or two, they aren't going to switch to Crest.

I haven't watched a commercial on DOOL since the late 1980s, so I don't have a clue what is advertised these days. I do know that NBC has always skewed more affluent audience-wise, so that surely helps with anemic ratings.
Well then it baffles me why advertisers are concerned then. I don't believe because someone is a certain age they are set in their ways about EVERYTHING and 54 is only 5 years from 49. Young women are not at home taking care of the babies anymore. They are in college, they have jobs, I think they should focus on the older audience when they clearly perform better with the 25-54 group, but it's whatever.
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miou07
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Eric83
Jul 16 2012, 02:48 PM
dooldooldool
Jul 16 2012, 12:51 AM
Eric83
Jul 15 2012, 11:28 AM
It continues to baffle me why daytime execs are so concerned about the 18-49 demo especially in these changing times. Most women 18-30 these days are out in college, working, etc. They should focus on 25-54 IMO.
It's not the "daytime execs" who are concerned. It's the advertisers. They only want to spend money on programs with audiences whose buying patterns are not locked in stone (ie 18-49). 55-year-olds don't change what they buy. If they have bought Colgate for a decade or two, they aren't going to switch to Crest.

I haven't watched a commercial on DOOL since the late 1980s, so I don't have a clue what is advertised these days. I do know that NBC has always skewed more affluent audience-wise, so that surely helps with anemic ratings.
Well then it baffles me why advertisers are concerned then. I don't believe because someone is a certain age they are set in their ways about EVERYTHING and 54 is only 5 years from 49. Young women are not at home taking care of the babies anymore. They are in college, they have jobs, I think they should focus on the older audience when they clearly perform better with the 25-54 group, but it's whatever.
There are a lot of people who think the whole 18-49 theory is BS. I'm still in that demo -- but I'm not easily swayed in my buying habits. If I find a product that works, I stick by it like glue. My mom who is in her 70's is willing to try any new product. She has almost no brand loyalty. Go figure. But for advertisers, one size fits all. They have an almost religious devotion to that demo. And if a show fails to bring in enough eyeballs from that demo, it is considered DOA. The exceptions are shows like 60 Minutes that have a majority affluent, older viewership.
Edited by miou07, Jul 16 2012, 03:20 PM.
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reagon


You know what it doesn't matter what anyone thinks. Tis argument as far as advertising demos has been going on for years particularly as younger audiences fade from a once popular show.

Fact is less people 18.to 49 watch TV than folks over 50. It's all about supply and demand. Why on earth would an advertiser pay more for an audience easier to reach than one who's harder to reach, it's why ESPN commands the highest ad rates of any network because men 18 to 49 is the hardest audience to reach and that happens to be ESPNs target audience
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denise13
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Interesting ratings at this point in the summer. What the networks doesn't understand is without my grandparents & nanny watching soaps, this 21 year old college student wouldn't be a soap fan. Until the networks adapt to change with their core audience, and realizes that the young audience they are targeting comes from the older audience that they are disregarding in their pursuit of a younger audience, the ratings will continue to decline. You can't continue disrespect your core audience, and expect them to stick around.
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Magmurphy


Unbelievable! To see Days moved up! I’ve been waiting for it to climb up!
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