|Hello, soap fans -- and welcome to Daytime Royalty!|
For those unfamiliar, we are an uncensored community for fans and lovers of the daytime genre. We have a no-holds-barred atmosphere in regards to the shows, writers, actors etc. but we do not allow member bashing in any form.
You're currently viewing our forum as a guest. This means you are limited to certain areas of the board and there are some features you can't use. If you join our community, you'll be able to access member-only sections, and use many member-only features such as customizing your profile, sending personal messages, and voting in polls. Registration is simple, fast, and completely free.
Join our community!
If you're already a member, please log in to your account to access all of our features.
|Surprise! Soap Opera Ratings Bubble Up|
|Topic Started: Dec 5 2012, 02:30 PM (1,181 Views)|
|Daytime||Dec 5 2012, 02:30 PM Post #1|
A year after ABC ditched two daytime dramas, the remaining shows are seeing a resurgence.
When ABC canceled One Life to Live and All My Children a year ago, the network cited declining ratings, higher production costs and changing viewer tastes as the reasons. But this season, all four surviving daytime broadcast soaps -- General Hospital on ABC, The Young and the Restless and The Bold and the Beautiful on CBS and Days of Our Lives on NBC -- have seen a surprise uptick in ratings and are outpacing the talk shows that replaced Life and Children.
"What's happened is the core audience realized these treasures might go away," says Bill Carroll, vp and director of programming at Katz Television Group. "They decided they'd better watch, or the shows are not going to be there."
Consolidating that audience was a goal of recent casting moves, according to Frank Valentini, executive producer of General Hospital (and formerly of One Life to Live). "We brought three actors from One Life to Live to General Hospital, so I'm sure we brought some fans over," he says.
Valentini cites other recent improvements -- storylines don't drag out as long, portrayals of women are more contemporary, and there are fewer flashbacks and more intrigue, romance and humor. The result: GH, which moved up an hour to 2 p.m. to make room for the new talk show Katie, is seeing ratings gains.
Social media and increasing use of DVRs also are helping drive viewers. "There's a water-cooler sort of effect in social media," says Valentini. For instance, a mid-November episode of Days was seen live by about 1.8 million people. Another 409,000 time-shifted to later that day, and an additional 178,000 watched within seven days. (That means about 25 percent of overall viewers watched a recording.)
Costs also have been trimmed from what a source says was the $170,000 it took to produce a network episode in 2011 (about $42 million a year).
|Kevc1980||Dec 5 2012, 02:55 PM Post #2|
||Nice to see positive news about soap operas. Glad all 4 have seen increases.|
|Shick||Dec 5 2012, 04:04 PM Post #3|
My reaction to current Y&R ...
|WTF!? Y&R's numbers have been going down.. o.O|
|Nate||Dec 5 2012, 04:38 PM Post #4|
||So proud of GH!|
|Drew||Dec 5 2012, 06:48 PM Post #5|
Does this mean to tell me the number of people watching Days has gone UP!? HOW? It's so bad, it's the worst I've ever seen it! Terminal, unfixable, end-days Guiding Light bad!
Edited by Drew, Dec 5 2012, 08:47 PM.
|Graham||Dec 15 2012, 02:26 PM Post #6|
||Y&R and DAYS have gone down. They're making it seem like ratings are up across the board which is not the case.|
|Kevin_Buchanan||Dec 17 2012, 03:48 PM Post #7|
||ABC should bring ONE LIFE back PRONTO, ASAP, and cancel the nauseating THE CHEW.|
|1 user reading this topic (1 Guest and 0 Anonymous)|
|« Previous Topic · General Daytime News · Next Topic »|