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|Days Ratings Press Release|
|Topic Started: Jul 5 2013, 02:28 PM (1,081 Views)|
|blueskies||Jul 5 2013, 02:28 PM Post #1|
'Days Of Our Lives' DELIVERS SECOND-QUARTER GROWTH
Versus the Year-Ago Quarter, ‘Days’ is Up 5% in Women 18-49, 10% in Women 25-54 and 4% in Total Viewers
For the Week of June 24-28, ‘Days’ Jumps vs. the Same Week Last Year by 42% in the Women 18-34 Race, 30% in the Women 18-49 Demo and 34% in the Women 25-54 Category
UNIVERSAL CITY, Calif. – July 5, 2013 – “Days Of Our Lives” has completed the second quarter of 2013 with gains versus the year-ago quarter in key ratings categories. For the completed second quarter, "Days Of Our Lives" is up 5 percent in the women 18-49 category (651,000 vs. 618,000), up 10 percent in the women 25-54 demo (826,000 vs. 750,000) and up 4 percent in total viewers (2.7 million vs. 2.6 million).
For the quarter, “Days” ranked #5 among network daytime series on ABC, CBS and NBC in women 18-49 with a 1.0 rating, 7 share, and tied for #4 in women 18-34 with a 0.7 rating.
The quarter ended with the week of June 24-28, during which "Days Of Our Lives" (0.9 rating, 6 share among women 18-49, 0.5 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race.
For the week versus the same week last year, "Days of our Lives" was up 42 percent in the women 18-34 category (165,000 vs. 116,000), up 30 percent in the women 18-49 demographic (595,000 vs. 456,000), up 34 percent in the women 25-54 race (746,000 vs. 556,000) and up 14 percent in total viewers (2.7 million vs. 2.3 million).
Season to date, "Days of our Lives" is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 3 percent in total viewers (2.7 million vs. 2.6 million).
Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Second-quarter and season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
|ShaneDOOLFan||Jul 5 2013, 07:59 PM Post #2|
||Im very glad to see this because the show has been on fire since April for me and they are continuing great storytelling after their Emmy win. The whole show is watchable and I haven't been able to watch the show as a whole since 1999.|
|Dreamy||Jul 5 2013, 10:11 PM Post #3|
Great news for DAYS. I may not like the pairing of Ejami, but overall, the soap has been better & watchable after a long time & IMO the best right now!
Edited by Dreamy, Jul 5 2013, 10:11 PM.
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