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Days Ratings Press Release Jan 6-10
Topic Started: Jan 16 2014, 02:32 PM (801 Views)
jdawg1077


Here we go again...

http://tvbythenumbers.zap2it.com/2014/01/16/days-of-our-lives-generates-its-biggest-weeklong-women-18-49-audience-since-november-2011/230009/


'Days Of Our Lives' GENERATES ITS BIGGEST WEEKLONG WOMEN 18-49 AUDIENCE SINCE NOVEMBER 2011





It’s the Second Straight Week ‘Days’ Has Attracted Its Top Women 18-49 Audience in More Than Two Years

‘Days’ is Delivering Its Best Season in Women 18-49 Viewers in Three Years and Biggest Season in Total Viewers in Four Years

UNIVERSAL CITY, Calif. – Jan. 16, 2014 – “Days Of Our Lives” has generated its highest weeklong women 18-49 rating and women 18-49 audience since November 2011, according to “live plus same day” viewing figures from Nielsen Media Research..

For the week of Jan. 6-10, "Days Of Our Lives" (1.1 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race.

“Days” averaged 688,000 women 18-49 during the week, its biggest audience in that key demo since the week of Nov. 21-25, 2011 (703,000). The 1.1 rating is also “Days” highest since Nov. 21-25, 2011 (1.1). It’s the second week in a row “Days” has attracted its biggest women 18-49 audience since November 2011 – during the prior week, ‘Days’ averaged 669,000 women 18-49, which at that time was the show’s biggest viewership in that demo since Nov. 21-25, 2011.

For the week versus the same week last year, "Days Of Our Lives" was up 15% in the women 18-34 category (198,000 vs. 172,000), up 19% in the women 18-49 demographic (688,000 vs. 579,000), up 17% in the women 25-54 race (838,000 vs. 716,000) and up 17% in total viewers (3.0 million vs. 2.6 million).

Season to date, "Days Of Our Lives" is tied for #4 in the women 18-49 category and tied for #5 in the women 18-34 demo. Season to date, "Days of our Lives" is up 8% in the women 18-34 category (217,000 vs. 201,000), up 14% in the women 18-49 race (705,000 vs. 621,000), up 13% in the women 25-54 demo (859,000 vs. 762,000) and up 11% in total viewers (2.9 million vs. 2.6 million).

Through 16 weeks of the season, “Days of our Lives” is generating its biggest women 18-49 audience in three years, averaging 705,000 viewers, best since 797,000 at this point during the 2010-11 season. In total viewers, “Days” is delivering its biggest season in four years, averaging 2.900 million viewers, best since 3.201 million at this point during the 2009-10 season.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Fourth-quarter and season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
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jdawg1077


Couple of thoughts:

*Let's hear it for the coldness of "polar vortex" and the hotness of EJabby!

*When was the last time that we got 3 Days ratings press releases in a row?

*I suspect that streak will end with this week's ratings. The show's been good this week, but the weather has been quiet (even mild). I would expect a drop.

*Renewal announcement in the next few weeks looks better and better.

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jdawg1077


http://tvbythenumbers.zap2it.com/2014/01/16/the-bold-and-the-beautiful-delivers-largest-weekly-audience-in-nearly-six-years/230007/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Tvbythenumbers+%28TVbytheNumbers%29

CBS Soaps held onto their multi-year highs as well.
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SunAngel
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jdawg1077
Jan 16 2014, 02:50 PM
Couple of thoughts:

*Let's hear it for the coldness of "polar vortex" and the hotness of EJabby!

*When was the last time that we got 3 Days ratings press releases in a row?

*I suspect that streak will end with this week's ratings. The show's been good this week, but the weather has been quiet (even mild). I would expect a drop.

*Renewal announcement in the next few weeks looks better and better.

I'm hoping Ericole cushions the blow somewhat.
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MissScarlett67


We should send a thank you card to the #polarvortex for bumping up our soaps. I nearly froze my ass off, but it might have been worth it. - plus my ass was a little big anyway so no loss there.
Edited by MissScarlett67, Jan 16 2014, 03:09 PM.
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tylerbo20


perhaps the return of John/Marlena storyline will boost ratings if John isnt written like a total scum bag here's an idea perhaps Wayne can return and Marlena/Roman/John heat up
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jdawg1077


Story-wise, I think that the impending christening for Ariana might provide another bump in the ratings (if something happens that I think might happen).

Further, I completely forgot that Days will be airing during the Olympics (with one pre-emption according to Jason's site). Does anyone know the last time Days aired along with the Olympics? I know that they aired during the Summer Olympics of 2008, and they received a pretty decent ratings bump. During the 2012 Summer Olypics they were off (explosion cliffhanger). But I have no recollection about past Winter Olympics.

All told, this could be Days' best winter in the ratings in years, right up there with 09-10 when the show was on *fire* with the baby switch reveal and Carly's return.
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Mitchapalooza
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Killing myself slowly

Wooo!

Good for DAYS - still above 3 million!
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jdawg1077


jdawg1077
Jan 16 2014, 03:22 PM
Story-wise, I think that the impending christening for Ariana might provide another bump in the ratings (if something happens that I think might happen).

Further, I completely forgot that Days will be airing during the Olympics (with one pre-emption according to Jason's site). Does anyone know the last time Days aired along with the Olympics? I know that they aired during the Summer Olympics of 2008, and they received a pretty decent ratings bump. During the 2012 Summer Olypics they were off (explosion cliffhanger). But I have no recollection about past Winter Olympics.

All told, this could be Days' best winter in the ratings in years, right up there with 09-10 when the show was on *fire* with the baby switch reveal and Carly's return.
Nevermind, I just checked the Days Encylopedia (aka jason47.com). Days was similarly pre-empted only once during the past two Winter Olympics:

http://www.jason47.com/days/preemptions.html

Should've known to look there first!
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Mitchapalooza
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Killing myself slowly

During the 2010 Vancouver Olympics DAYS never really got a big boost...maybe a .1 or .2 boost, but that is all.
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Ellie


TFP! Yep, it's the weather, but that's a good thing - as I said last week, hopefully the newbie weather viewers will stick around.
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LuvingLumi
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♥ LUMI ♥

Definitely the weather affected this but Days was smart to use a non sweeps week with a dramatic and surprising set of events in the smack middle of winter to try to keep fans that might tune in...obviously they seem to have not lost that many viewers week to week....both weeks were horrid in terms of snow/ice/cold..but hopefully fans that tuned in liked what they saw.

I've found a turn in the story lines as far back as early December...and I've enjoyed the show fully since around Christmas...so I hope the chances stick as the show for the most part has been more watchable to me.
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daysmemories
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I hope TPTB keep the current s/l directions to sustain the viewers. Good job for Days. I know Im watching again too.
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DiMeraFan67
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Clearly weather played a role, but I'm guessing they will hang on to some of this.

Soaps need more frequent polar vortex! GH hit 3.55 MILLION on Tuesday. Insane.
Edited by DiMeraFan67, Jan 16 2014, 04:08 PM.
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jdawg1077


http://tvbythenumbers.zap2it.com/2014/01/16/tuesdays-general-hospital-is-the-series-1-telecast-in-over-six-years-in-total-viewers/230025/

And GH had its single most-watched episode since 2007! 3.55 Million! Wow!
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jdawg1077


DiMeraFan67
Jan 16 2014, 04:06 PM
Soaps need more frequent polar vortex! GH hit 3.55 MILLION on Tuesday. Insane.
Looks like you might get your wish! They're forcasting a second polar vortex dip at the end of the month lol:

http://blog.chron.com/weather/2014/01/polar-vortex-part-two-country-faces-another-arctic-outbreak-to-end-january/#19480101=0

"If you liked the polar vortex, you’re going to love the second half of this month."
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lysie
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This sounds like they're not going to look as good as what this implies, but it also still sounds better than I thought it would after a good week. The soaps will be lucky if another polar vortex carries them into sweeps.
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tomsawyer
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Soaps love polar vortex. What the heck happened on GH on Tuesday? That's crazy high for them.
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Dreamy
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Impressive!
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Vicky4Mimi


Congrats to DAYS and to GH.
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