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|Ratings week of Jan 20: NBC Press Release|
|Tweet Topic Started: Jan 30 2014, 02:50 PM (979 Views)|
|Ellie||Jan 30 2014, 02:50 PM Post #1|
January 30, 2014
'DAYS OF OUR LIVES' MATCHES ITS TOP WEEKLONG WOMEN 18-49 RATING IN NEARLY THREE YEARS
Season to Date, ‘Days’ is up 12% in the Women 18-49 Demo vs. Its Year-ago Average
UNIVERSAL CITY, Calif. – Jan. 30, 2014 – “Days of our Lives” has equaled its highest weeklong women 18-49 rating in nearly three years, according to “live plus same day” viewing figures from Nielsen Media Research..
For the week of Jan. 20-24, "Days of our Lives" (1.1 rating, 6 share among women 18-49, 0.7 rating among women 18-34) tied for #4 among network daytime series in the women 18-49 demographic and tied for #8 in the women 18-34 race. The 1.1 rating for the week in the women 18-49 category ties “Days’” highest in that key demo since a 1.3 for the week of Jan. 31-Feb. 4, 2011.
For the week versus the same week last year, "Days of our Lives" was up 2% in the women 18-34 category (187,000 vs. 184,000), up 15% in the women 18-49 demographic (681,000 vs. 591,000), up 20% in the women 25-54 race (854,000 vs. 709,000) and up 5% in total viewers (2.9 million vs. 2.7 million).
Season to date, "Days of our Lives" is tied for #4 in the women 18-49 category and tied for #5 in the women 18-34 demo. Season to date, "Days of our Lives" is up 5% in the women 18-34 category (214,000 vs. 203,000), up 12% in the women 18-49 race (710,000 vs. 634,000), up 12% in the women 25-54 demo (867,000 vs. 776,000) and up 9% in total viewers (2.9 million vs. 2.7 million).
Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
|Mitchapalooza||Jan 30 2014, 03:02 PM Post #2|
Buh-Bye Tan of Our Lives
Another 3-year high...great to see.
Up 12% in W18-49...NBC must love that
|salempc||Jan 30 2014, 03:03 PM Post #3|
||Good for Days!|
|Reese||Jan 30 2014, 03:33 PM Post #4|
||The show is going into sweeps with a lot of momentum. That bodes well for a great sweeps.|
|DJsMommy||Jan 30 2014, 03:34 PM Post #5|
|Woo hoo! Go Days! I'm loving show & can't wait to see the next episode. :cheer:|
|peaches179||Jan 30 2014, 07:24 PM Post #6|
That's something I thought I would never say! But here I am! LOL!!!
|Dreamy||Jan 30 2014, 09:31 PM Post #7|
||DOOL has been on fire lately and I am so glad the ratings are reflecting this. Hope the momentum continues!|
|daysmemories||Jan 31 2014, 01:01 AM Post #8|
||Im glad for Days. Couldnt say the same year ago. Im happy TPTB decided to shake things up and do these s/ls.|
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