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Ratings Week of Feb 3: NBC Press Release
Topic Started: Feb 13 2014, 03:22 PM (828 Views)
Ellie


DAYS OF OUR LIVES' DELIVERS ITS BIGGEST WOMEN 18-49 AUDIENCE IN NEARLY THREE YEARS

Season to Date, ‘Days’ is up 12% in the Women 18-49 Demo vs. Its Year-ago Average and Up 10% in Total Viewers

UNIVERSAL CITY, Calif. – Feb. 13, 2014 – “Days of our Lives” has generated its biggest week in women 18-49 viewers since early 2011, according to “live plus same day” viewing figures for the week of Dec. 2-6 from Nielsen Media Research.

For the week of Feb. 3-7, "Days of our Lives" (1.1 rating, 7 share among women 18-49, 0.6 rating among women 18-34) tied for #4 among network daytime series in the women 18-49 demographic and tied for #5 in the women 18-34 race.

“Days” averaged 712,000 women 18-49 during the week, its biggest audience in that key demo since the week of Feb. 21-25, 2011 (739,000). The 1.1 rating also matches “Days’” highest in the key demo in three years, since a 1.3 for the week of Jan. 31-Feb. 4, 2011. The 0.6 in the women 18-34 category equals “Days’” highest in that measure in nine weeks (since a 0.7 for the week of Dec. 2-6, 2013). Last week’s 2.887 million viewers overall is a five-week high for “Days” (best since 3.021 million for the week of Dec. 30, 2013-Jan. 3, 2014).

For the week versus the same week last year, "Days of our Lives" was up 5% in the women 18-34 category (200,000 vs. 191,000), up 27% in the women 18-49 demographic (712,000 vs. 560,000), up 26% in the women 25-54 race (824,000 vs. 655,000) and up 12% in total viewers (2.9 million vs. 2.6 million).

Season to date, "Days of our Lives" is tied for #5 in the women 18-49 category and tied for #5 in the women 18-34 demo. Season to date, "Days of our Lives" is up 4% in the women 18-34 category (212,000 vs. 204,000), up 12% in the women 18-49 race (715,000 vs. 637,000), up 13% in the women 25-54 demo (873,000 vs. 776,000) and up 10% in total viewers (2.9 million vs. 2.7 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
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darraholic
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Great Job Days!
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Kirk
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Captain Kirk

Next week's could even be better with the massive snow storm that hit the entire east coast and the weather channel saying 58 million people were likely to be affected. Knoxville in Tennessee where I live got 8 inches most since 1996.
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peaches179


Kirk
Feb 13 2014, 03:30 PM
Next week's could even be better with the massive snow storm that hit the entire east coast and the weather channel saying 58 million people were likely to be affected. Knoxville in Tennessee where I live got 8 inches most since 1996.

DAYS is really benefitting from this bad weather, and a few other good things that are happening on the show right now. :blulaugh:
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WilSon
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WOOP WOOP! DAYS! Keep it up!
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DiMeraFan67
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I don't even know if the weather is helpful. There's a lot of power outages this time around, plus Days is airing at different times and on different stations because of the Olympics and because of weather issues. Its a total mess.

Of course if a lot of people who are stuck home and actually have electricity and can find whatever channel Days is airing on all decide to watch Days then that could be a good thing.
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daysmemories
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DiMeraFan67
Feb 13 2014, 04:24 PM
I don't even know if the weather is helpful. There's a lot of power outages this time around, plus Days is airing at different times and on different stations because of the Olympics and because of weather issues. Its a total mess.

Of course if a lot of people who are stuck home and actually have electricity and can find whatever channel Days is airing on all decide to watch Days then that could be a good thing.
You'd think, right? If there's power outages how can people watch TV LOL. In any case Days should be thanking Old Man Winter. :D
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tomsawyer
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I think it's both weather and stories. Obviously, bad weather has a good impact on soaps - we've know that for years now. But if the stories totally sucked, then the ratings wouldn't be up that much IMO. Wasn't this the week where it looked like Sami was going to walk in on Ejabby in the shower? I'm sure folks tuned in to see that.
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LuvingLumi
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♥ LUMI ♥

They've also been doing mini daily cliffhangers...like last week from Monday to Tuesday was sami at hte door while Ejabby were going at it in the shower. Today and yesterday had Ericole about to kiss with the "will Nicole give him the evidence" thing hanging over their heads....the stories are much better IMHO and even the coven is still good....with Nick's return and all....
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Dreamy
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This is EXCELLENT news for DOOL. It truly deserves to go up because the soap is good right now!
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DJsMommy
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Yaaayy! Go Days! :rockon:
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