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Latest Ratings: Week of February 9-13
Topic Started: Feb 20 2015, 06:51 PM (4,517 Views)
lysie


Ratings Report for the Week of February 9-13 2015

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,891,000 (-8,000/-398,000)
2. B&B 3,716,000 (-167,000/-113,000)
3. GH 3,034,000 (-122,000/+22,000)
4. DAYS 2,298,000 (-213,000/-583,000)

Households
1. Y&R 3.5/12 (Same/-.3)
2. B&B 2.7/9 (-.1/-.1)
3. GH 2.3/7 (-.1/Same)
4. DAYS 1.7/6 (-.2/-.4)

Women 18-49 Viewers
1. Y&R 790,000 (+16,000/-46,000)
2. B&B 606,000 (-106,000/-113,000)
3. GH 565,000 (-74,000/-139,000)
4. DAYS 464,000 (-48,000/-218,000)

Women 18-49 Rating
1. Y&R 1.2/9 (Same/-.1)
2. B&B 1.0/7 (-.1/-.1)
3. GH 0.9/6 (-.1/-.2)
4. DAYS 0.7/5 (-.2/-.4) <—— ties low

http://www.soapoperanetwork.com/ratings

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lysie


I'd have been so excited about this a few weeks ago.
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magicsteacher
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Not surprised at these numbers...losing over a half million viewers over last year...the show has had pretty much a sucky sweeps with no Valentine's Day and slow moving pointless stories.
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am103
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Half a million viewers down since last year. Ouch.

Today's episode is the only one I've enjoyed since Christmas. It was also the only one I've been able to watch from start to finish in a LONG time. That's not okay, and I'm glad to see the ratings reflect it.
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daysjmfan


This makes me happy!! Days sucks so bad.
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PhoenixRising05
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Well, numbers like this certainly back up making a writing change even though it now seems the numbers didn't determine that decision. Days had a fairly decent week too with the Sonny stabbing drama.

Kind of surprised how bad the soaps did given how cold/snowy the weather has been. I am guessing we will see all the soaps rebound next week.
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Renegade_Killerbee
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Man, I don't even watch Days of Our Lives but I still check out this thread just to see how bad the show is crashing and burning.
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Hugo


That's bad in the middle of sweeps. If the ratings stay this low until the material from Higley/Griffith starts airing, it's gonna be really hard to get renewed next year. Please start watching again if you don't want it to be axed.
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Renee Dimera
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I saw a news story on BBC today that the soap EastEnders had nearly 12 million viewers for the Thursday episode as the killer of a major character was revealed. Twelve million! And in the UK, no less. Clearly soaps are still viable properties internationally, so why can't we get ours out of the ratings gutter?
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outrageous
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Does anyone really think that this show is going to last for another couple of years? With Dena coming back nonetheless?
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Manny
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Renee Dimera
Feb 21 2015, 12:43 AM
I saw a news story on BBC today that the soap EastEnders had nearly 12 million viewers for the Thursday episode as the killer of a major character was revealed. Twelve million! And in the UK, no less. Clearly soaps are still viable properties internationally, so why can't we get ours out of the ratings gutter?
To be completely fair, EastEnders are:

A) having a 30th anniversary week
B) having a culmination of a 10 month murder mystery with the killer revealed
C) having a LIVE week (with 1 full live show and 4 other shows with live and pretaped scenes mixed)
D) EE is shown in primetime

With all of this said, this D) point is the crucial one, IMO.
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IIttu
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Renee Dimera
Feb 21 2015, 12:43 AM
I saw a news story on BBC today that the soap EastEnders had nearly 12 million viewers for the Thursday episode as the killer of a major character was revealed. Twelve million! And in the UK, no less. Clearly soaps are still viable properties internationally, so why can't we get ours out of the ratings gutter?
The most watched drama show in Finland is a soap, too.. No other tv drama comes even close. But it airs in prime time, like EE, and it's a 20-minute show (running time 30min). It also has i.a. a season's finale because it doesn't air in the summer months and it's always been very popular with the younger audience (they've made a ton of books, a few online spin-offs and two movies of the show).. So the situation's very different to American soaps. But it does prove that people still care for soaps as a concept.

British and our Finnish soaps also have a more 'real' feeling IMO.. And I don't necessarily mean storylines - they get OTT sometimes here as well - but the actors look like real people. Everyone's not a traditional beauty queen, not every man is ripped, people don't walk around looking like they're going clubbing every night, women can have curves, there are also senior characters (and they have wrinkles 'stead of tight skin lol) and they're utilized. And it also helps that these shows can afford shooting in location.

Whereas American soaps look extremely shallow and IMO the sets are rather 'exhausting' for the eye (lots of different patterns, contrasts, aggressive colors, and in some cases way too neutral colors, which makes everything look washed out). European soaps keep things simpler. And it doesn't help that most of your prime time dramas with huge budgets have quality writing and very soapy subplots. It makes daytime soaps look even worse. Another thing I can't stand with American soaps is the horrible pacing (within an episode). People usually keep repeating pointless conversations and saying the same thing over and over again until the last act, when something happens to move the story forward. I think American soaps would work a lot better if they all were 20-minute shows and the filler scenes were cut to minimum.
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Manny
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I agree with llttu, especially about pacing. 20 minutes of British Emmerdale has more stuff happening than a week of US soaps.. But we are getting off topic now :D
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leela46
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All the soaps were down a lot that week. Even Y&R although not quite as much. Could weather have played a part? Days was down a lot but so were GH and B&B. Just seems like there must have been something happening to affect three of the soaps so much.

I know people who only watch on DVR or online. Do the networks count that viewing too?
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thepadange
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IIttu
Feb 21 2015, 05:16 AM
Renee Dimera
Feb 21 2015, 12:43 AM
I saw a news story on BBC today that the soap EastEnders had nearly 12 million viewers for the Thursday episode as the killer of a major character was revealed. Twelve million! And in the UK, no less. Clearly soaps are still viable properties internationally, so why can't we get ours out of the ratings gutter?
The most watched drama show in Finland is a soap, too.. No other tv drama comes even close. But it airs in prime time, like EE, and it's a 20-minute show (running time 30min). It also has i.a. a season's finale because it doesn't air in the summer months and it's always been very popular with the younger audience (they've made a ton of books, a few online spin-offs and two movies of the show).. So the situation's very different to American soaps. But it does prove that people still care for soaps as a concept.

British and our Finnish soaps also have a more 'real' feeling IMO.. And I don't necessarily mean storylines - they get OTT sometimes here as well - but the actors look like real people. Everyone's not a traditional beauty queen, not every man is ripped, people don't walk around looking like they're going clubbing every night, women can have curves, there are also senior characters (and they have wrinkles 'stead of tight skin lol) and they're utilized. And it also helps that these shows can afford shooting in location.

Whereas American soaps look extremely shallow and IMO the sets are rather 'exhausting' for the eye (lots of different patterns, contrasts, aggressive colors, and in some cases way too neutral colors, which makes everything look washed out). European soaps keep things simpler. And it doesn't help that most of your prime time dramas with huge budgets have quality writing and very soapy subplots. It makes daytime soaps look even worse. Another thing I can't stand with American soaps is the horrible pacing (within an episode). People usually keep repeating pointless conversations and saying the same thing over and over again until the last act, when something happens to move the story forward. I think American soaps would work a lot better if they all were 20-minute shows and the filler scenes were cut to minimum.
Oh my ^o) , ratings are horrible for Days. Maybe TPTB got them earlier than us?

I agree about European soaps. I watch a couple of German soaps and, yes, actors look like average people, not everyone is 110 lbs, "parent generation" is aging naturally, 30 min., a lot of location shootings, decent stories for younger 15-20yo characters. These soaps are airing in prime time as well (non-stop).

That said I still prefer American daytime soaps, they're classic, with all those dresses and high heels, with everyone as a CEO :), with their OTT storylines ... It's their 40-50 year old history/tradition that makes them as they are. I love them and don't want any of them cancelled. American Daytime soaps are quite a unique phenomenon in the pop-culture and their strength is in their continuity and once they're cancelled, the genre will never make a come back.
Edited by thepadange, Feb 21 2015, 08:12 AM.
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LuvingLumi
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Come on Ron, We are counting on YOU !!

You'd think with the snow in the East Coast and the horribly cold temps in a good part of the country that Days would at least mimic the numbers it had last year around this time...remember the excuses last year for the rise in ratings? It was the horribly cold weather...I never brought that one bit...but it seems that this year it's horribly cold again and with a lot of snow and the show isn't doing anything close to what it did last year. Maybe the first couple of months of 2014 were not so much the polar vortex but the shocking stories playing out that brought viewers in....of course the minute those stories stopped, the viewers left and the rest if history.
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magicsteacher
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The stories for most of 2014 and so far in 2015 have been pretty much craptastic. Sorry, but I have no desire to see a 50 something woman and a 19 year old guy having sex every week, or a story about an elephant I know nothing about. Days needs to take a step back to basics...love, romance and family with some exciting drama mixed in; incorporate holidays other than just Christmas and bring back some vets.
If they continue on the path they're currently on, I don't see them lasting much longer.
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Restless84
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LuvingLumi
Feb 21 2015, 08:33 AM
You'd think with the snow in the East Coast and the horribly cold temps in a good part of the country that Days would at least mimic the numbers it had last year around this time...remember the excuses last year for the rise in ratings? It was the horribly cold weather...I never brought that one bit...but it seems that this year it's horribly cold again and with a lot of snow and the show isn't doing anything close to what it did last year. Maybe the first couple of months of 2014 were not so much the polar vortex but the shocking stories playing out that brought viewers in....of course the minute those stories stopped, the viewers left and the rest if history.
Days was good in Jan and Feb of 2014 IMO. A lot of people tried to say those ratings were because of the weather. I agree with you LL and think the stories had more to do with it than what they were given credit for.

It'll be interesting to see the ratings for Days from this week given the explosive events in the WilSon story and the bad weather that has affected many this week.
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trojangal
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magicsteacher
Feb 20 2015, 07:11 PM
Not surprised at these numbers...losing over a half million viewers over last year...the show has had pretty much a sucky sweeps with no Valentine's Day and slow moving pointless stories.
Totally agree !! The show over the past few months has Sucked ,
Valentine's Day was a WTF & this is supposed to be a sweeps period!
Glad yesterday's show was good because Days needs a boost
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trojangal
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We learned the writers were axed the same week this stuff aired .

Does anyone know if this was just a timing fluke or focus groups
hated the recent stuff ?

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